Perpetua
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We help brands improve retail media performance over Amazon, Walmart, Instacart, and more. 🌿
Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization to execute tactically. Perpetua’s intelligent reporting tools will also surface the most important metrics you need in order to easily quantify and examine t
12/20/2023
Another exciting quarter in the books ✨
The results from the G2 Winter Reports are in and we're proud to be named a Momentum Leader in Online Marketplace Optimization Tools 🙌
But the rewards don't stop there, we're also thrilled to be recognized as a ⤵️
🏆 Leader in Online Marketplace Optimization Tools for Small Businesses
🏆 High-Performer in Display Advertising
🏆 Easiest To Do Business With in Display Advertising
A huge thank you to all of our customers and partners. Rewards are based on your feedback, so this wouldn't have been possible without you 💜
Want to keep momentum up and maximize results following Amazon's biggest Cyber event to date? 💰
Here are four strategies leveraging AMC Audiences to help boost sales throughout the holiday season 👇
1️⃣ Experiment with targeting customers who have visited your product detail page multiple times during the deal period but didn’t buy
2️⃣ Retarget shoppers who have added your product to their cart during the sale period but didn’t purchase
3️⃣ Identify shoppers who have purchased your product at least twice, but didn’t purchase during the Cyber sale
4️⃣ Leverage cross-selling campaigns to promote complementary products to shoppers who purchased one of your products during the deal period
Hit that follow button for more insights and tips to help fuel your ad strategy 🚀
Let’s rewind to Barcelona 🇪🇸
In October we took our annual user event to Europe for the first time and we’re still reminiscing about the two unforgettable days of hands-on workshops, insightful main-stage sessions, focused conversation, and roof-top networking 🤩
A special thank you and shout out to our 90+ attendees and speakers from Amazon Ads, IAB Europe, Retail Media Works and Sitruna! See you next year 👀
11/29/2023
Black Friday and Cyber Monday came and went without a blemish for our client Hero Cosmetics 🛒
Their award-winning Mighty Patch Original flew off the digital shelves during one of the biggest sales events of the year, securing a spot in Amazon’s top-selling products across BFCM 2023 🏆
11/16/2023
This week, we took all the way to Tokyo! 🎉
A milestone we won't soon forget!
Leaders from , Amazon Ads, Criteo Japan, and more dove into the retail media landscape across Japan, bringing unique insights and strategies to help brands take their advertising to the next level.
Special thanks to our events team, partners, sponsors and Criteo, and amazing attendees for making our last Growth Labs of 2023 such an incredible experience! 💜
11/15/2023
Introducing AI-Powered Headlines for Sponsored Brands
Now you can leverage AI to generate high-converting headlines with Perpetua. Our system uses AI to generate headline options based on product titles, or you can add prompts to guide it. Once you approve headlines they will auto-populate in your Sponsored Brand goal flow.
Learn more ⤵️
https://bit.ly/45MBHuc
Elevate your ads with creative headlines: Introducing the power of Large Language Models | Perpetua Learn how to use AI and Large Language Models to generate custom headlines for your Amazon and Walmart listings directly in Perpetua.
Never leave sales on the table. 💰
Introducing Real-time Budget Recommendations. 🕐
Get alerts about budget shortages in real-time, wherever you are.
Select at what percentage of budget usage you want to be notified and you’ll get real-time alerts when that usage has been reached. Take action from your desktop or on-the-go using the Perpetua iOS app.
Request a demo today ⤵️
https://bit.ly/470TEXd
11/13/2023
Amazon's Black Friday sale starts this week!
Download our BFCM Survival guide to maximize your success 👇
https://bit.ly/47wPqqi
You'll receive must-have resources filled with best practices, data insights, and strategies to make the most of BFCM, including:
📹 BFCM Webinar with data-driven insights from past BFCM and Prime events.
✔️ BFCM Checklist outlining tips for the lead-up, during, and post-BFCM to extend the impact of BFCM year-round.
📓 Amazon DSP Playbook filled with strategies to help you win market share and capture BFCM's uniquely purchase-driven audience.
Black Friday Cyber Monday Survival Guide | Perpetua Dive into 4 must-have resources filled with best practices, data insights, and strategies to make this BFCM a success.
11/10/2023
Competition on Amazon is fierce. 🔥
If you're not able to 'zoom out' and analyze market and competitive insights, you could easily fall behind.
“We needed a partner that could surface these insights for us so we could benchmark brands in relation to their overall categories and competition, and dive into trends to identify gaps and areas of opportunity, using this to inform our product, advertising, and brand strategies.” – Andrew Hurley, Co-Founder of Channeled.
Find out how Channeled used Perpetua's market intelligence tool to identify incremental growth opportunities for their customers👇
How Channeled uses Perpetua’s market intelligence tool to identify incremental growth opportunities for their customers | Perpetua Learn how agencies like Channeled use market and competitive intelligence to identify opportunities for their customers to capture incremental sales and launch new products.
Win the race to top of search every time, and stay there at the lowest cost possible. 🏆
Introducing Top of Search Optimization 🔎
In just a few clicks, you can unlock placement attribution at the keyword level thanks to the most innovative application of Amazon Stream data on the market.
Request a demo today ⤵️
https://bit.ly/470TEXd
11/06/2023
🚨 Breaking news: Amazon extends its Black Friday/Cyber Monday (BFCM) sale to 11 days from Nov 17-27. 🚨
The lead-up to BFCM has always been a key time to gain momentum before the tentpole event as shoppers hunt for early deals. Looking back at 2022, conversion rates rose 7% in the 2 weeks leading into BFCM, making this a prime time to advertise and boost sales velocity while traffic and conversions are high.
But, if you have a limited budget or inventory, you don't need to fret. This 11-day deal period is entirely optional, so you’ll still be able to select which days and which ASINs you want to run deals on.
Regardless of whether you want to extend your deal period, or stick to the traditional 5-day period, there’s still a lot to think about in the lead-up to BFCM. To make things simple, we’ve put together a checklist with everything you need to do to set yourself up for success. 📋✔️
Download our BFCM Checklist 👇
https://bit.ly/479fiIG
Drive new-to-brand purchases without blowing your ad budget. 🛍️
With AMC Audiences powered by Perpetua, you can leverage data from Amazon Marketing Cloud to easily target high-intent new-to-brand shoppers in just a few clicks in Perpetua’s Amazon DSP optimization feature.
Request a demo today ⤵️
https://bit.ly/470TEXd
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