Method Branding

PepsiCo has unveiled its new brand identity. The globe symbol has been replaced with a symbol that represents food, drinks, and “at its foundation: a smile.” Of course, there’s a smile. After all, Colgate Palmolive rebranded with a smile in its symbol, and who can forget Amazon’s logo? Who’s next with a new logo that includes a smile? (And in all fairness, the new logotype is a more unique piece of typography.)

To all who celebrate, wishing you and your family a happy, healthy, and peaceful New Year.
Shana Tova 5786

Rebrands to make you smile. Or cry.
Several major companies have rebranded, and the results will make you smile or cry. Among the companies that have rebranded are Walmart, Amazon, Colgate-Palmolive, and Cracker Barrel. Read more: http://methodbranding.com/rebrands-to-make-you-smile-or-cry/

MSNC is being rebranded as MS NOW, in a move to distance itself from NBCUniversal. The cable network, along with other brands, is being spun out from the parent into a new company, Versant. The spinoff is expected to be completed by the end of the year.

The world doesn't stop, even though Friday afternoons are spent going up to the cottage for the weekend, or for a week or longer. If you need help with a branding issue, contact me:
info–at-methodbranding-dot-com

All the coverage of the passing of Pope Francis reminded me of the symbol I designed a long time ago for the Canadian Conference of Catholic Bishops, to commemorate the first visit of Pope John Paul II to Canada. (Designed and drawn by hand)
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It's that time of the year again.

Canada has been convulsed over the past couple of weeks or so by the Donald Trump tariffs announcements. The linked blog examines a relevant issue arising from the Trump edicts: what are the impacts on branding? Read more here: https://methodbranding.com/oh-canada/

To all who celebrate, wishing you and your family a peaceful, happy, and healthy New Year. Shana Tova.

#5785

Are brands becoming moody? (Read here: https://methodbranding.com/are-brands-becoming-moody/ )
Maybe it’s due to the onslaught of news for the past few months, but newspaper columnists and other commentators have noted that people are in an ornery mood. Is that impacting the tone of companies’ rebranding efforts? This blog takes a quick look at a sample of recent new logos: Iittala, Thomson Reuters, itel, Wayfair, GoTo Foods, and, well, Moody’s.