Eighty-Eight

Catch our VP of Business Development Fatima Zaidi chatting about how to market pot edibles and cannabis-infused beverages under the new regulations on BNN Bloomberg:

Marketing pot edibles and why cannabis-infused beverages will dominate Fatima Zaidi, vice-president of business development at Eighty-Eight and founder and CEO of Quill, joins BNN Bloomberg to weigh in the new rules expected to govern the cannabis edibles market in Canada, and how brands should consider navigating some of the strict regulations.

Whether it's a celebrity dog trainer or a Canadian business icon, our team has some insights into how to pick the right spokesperson to tell your brand's story. Check it out on the blog:

How to pick the perfect spokesperson – Eighty-Eight How to pick the perfect spokesperson Brands big and small tap into experts and celebrities to help tell their story, but how can they ensure they pick the right face for their brand? Our PR Manager Kait (and spokesperson extraordinaire) offers some tips for how to communicate best when working with....

We're ISO talented folks who know how (and love) to solve problems using creative solutions! If this sounds like you, check out our job postings for a Senior Graphic Designer and Design Intern! We'd love to hear from you - learn more about the roles and apply now! Send your resume and portfolio to [email protected]

Careers – Eighty-Eight Eighty-Eight is a Toronto based communications agency focused on growing startups, technology firms, and large brands looking to reach those audiences. We focus on branding and storytelling. Our core services are PR & media relations, influencer and content marketing campaigns, and branding & design...

Over a year ago we were happy to test out Vacation Fund's offering. Today, we're reaping the rewards and sharing our experience with CBC News. Read all about it here:

Meet the companies that help pay for staff vacations | CBC News Companies are signing up with new benefit platform Vacation Fund, where employee savings for holidays are matched — at varying levels — by employers. Its the latest strategy among several recent initiatives geared at making sure staff use their holiday time.

Life hurls all sorts of B.S. our way. Our PR Account Executive read 'The Subtle Art of Not Giving a F*ck' to learn how to live her best life and stop caring about the stuff that doesn't matter. Give it a read here:

How to live you best life: 3 lessons from “The Subtle Art of Not Giving a F*ck” – Eighty-Eight How to live you best life: 3 lessons from “The Subtle Art of Not Giving a F*ck” Life hurls all sorts of obstacles your way. Through this book, our PR Account Executive learned which ones were worth caring about and which weren’t worth her time. May 31, 2019 / Culture & Trends By Erica Salvalag...

Our VP of Business Development Fatima Zaidi can now add founder to her resume with the founding of her company Quill Inc. Listen to her chat on the Float or Founder podcast where she talks about what it takes to get your idea off of the ground.

Float or Founder: Episode 1 - Fatima Zaidi of Quill - Float or Founder Podcast Fatima Zaidi sits down with Samantha and Lisen of Float or Founder to discuss raising seed capital, sourcing an advisory board, finding a CTO, and swimming with the sharks.

Our client LowestRates.ca found that 4 in 10 Canadians are unaware that mortgage rates are negotiable, so they're trying to shed light on this ambiguity. Read more about what their survey found and how you can find out more:

Almost 4 in 10 Canadians were unaware rates are negotiable New study finds consumers want greater transparency and clarity

Wondering how women-owned businesses get funding in Canada? Join Fatima Zaidi and other panelists from Female Funders and Sampler for Canadian Women's Chamber of Commerce's A to Z Funding Event! Get your tickets now:

A to Z of Funding You’re invited to the A to Z of Funding with the CanWCC It’s impossible to miss the billion dollar headlines coming out of the US: "Glossier is NYC's Newest Unicorn with $1.2 billion Valuation" and "Rent the Runway now valued at $1billion with new funding". Maybe you’re wondering, what about C...

Gone are the days of counting and comparing Likes on Instagram. We've eulogized the feature for our latest blog post, in the hopes of welcoming a more authentic future. Give it a read and let us know what you think about the change:

Good riddance Instagram Like counts: a eulogy – Eighty-Eight Good riddance Instagram Like counts: a eulogy Tech-savvy Canadians everywhere are dancing on the grave of Instagram Like counts. As we join in the celebration, we’d also like to pay our respects and reflect on both what was and what’s to come. May 10, 2019 / Culture & Trends By Andrea Pace When ...

A new report from Female Funders and Highline BETA shows that 15% of partners at Canadian VC firms are women compared to 13% in the US. Despite this, most LP dollars are still going to male leadership. Read about all the findings in this BetaKit article:

Despite more Canadian women VC partners, LP dollars still go to all-male funds The number of women partners at Canadian venture firms has risen by more than a full percent since last year, surpassing the United States.

Calling all entrepreneurs! We're thrilled to be a part of this year's contest. Pitch your idea to TELUS Business for a chance to win $100,000 and pitch your idea to Arlene Dickinson! Here's everything you need to know:

TELUS Pitch - Small Business Grant Contest Showcasing Canada's brightest entrepreneurs, TELUS Pitch gives small businesses a chance to pitch their business and win a $100,000 grant. Enter today!

The indicators that it might be time for a rebrand aren't always clear. In our latest blog post, our Art Director weighs in with some thoughts to consider, examples from other brands, and signs to look out for to help you know if it's time. Give it a read here:

When should you consider a rebrand? – Eighty-Eight When should you consider a rebrand? Rebrands can be exciting, but how do you know if or when it’s time for your own brand to undergo this type of transformation? Our Art Director shares some insight on the signs to look for and when it might be time to talk to us. April 26, 2019 / Design By Cory I...