Inkubator

Here is some of our earliest work for Vice Magazine, in 2001-2002 era. The masthead credits Darth Vader as the Editor.

1. An infamous cover for “The 80s Issue”, where we printed a silver foil in the shape of a mirror and then embossed a line of white powder along the bottom. The back cover also contained an ad with the same effect, with the advertiser’s logo fashioned out of the same white powder.

2. An article by Dave One (of Chromeo) about the geography of hip hop, with The East Coast, The Midwest, The West Coast and The Dirty South artists shown on the map. The map artwork took some time to put together, but it was a fun illustration to do. This issue also had poorly drawn sharks superimposed on every page.

3. An article by Juan Mclean about new ways to do drugs, and dangers of doing so.

4. A fashion shoot based on the idea of a brochure for a fictional “Institute of Primary Studies”, featuring Beans of Anti-pop Consortium as a Math Science student.

5. An article by David Cross about why New York Sucks compared to LA, and an article about getting inexcusably drunk with The Strokes (in 2001).

6. A gatefold cover inspired by the Sticky Fingers album by The Rolling Stones, which opens to reveal a pair of tighty whities.

When you design a monthly magazine for 18 years (swipe through)

Attention to detail is everything.

has been effortlessly covering cannabis lifestyle, since way, way, before there was a pot shop on every block. Just looking at these double-page spreads of trichome-laden leaves was enough to give us a buzz. For extra-large photos of these beauties visit the Heads Magazine section on Inkubator’s website (link in bio).

Some of our favourite layouts from the first issue of ❤️ we love the mix of classic and current rock ‘n’ roll. Raymond Pettibon on the cover, Kool Keith’s cocktail recipe, analysis of mosh pit dynamics, Amyl & the Sniffers’ nap schedule, Warthog’s skulleted mascot’s birthday party, The Who’s shenanigans and the investigative piece about the murder of a communist bookstore owner, referenced in a Sonic Youth song.

All things start small. now has an Instagram account. Follow for new work and gems from our 20+ year archives. Thanks to the first few followers who found us just like that.

Thanks Ad Age!

Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year Perceived by many (including marketers at top agencies and brands) as the arbiter of cool, Vice in 2014 proved it's so much more than a magazine.

We send our condolences and lend our support to Charlie Hebdo. Being no strangers to journalistic controversy and censorship, we stand shoulder to shoulder with our French colleagues. The results of this cowardly attack prove yet again that you can’t muzzle free speech—Stéphane Charbonnier’s voice is now amplified a thousandfold, and it's growing louder than ever.

Here's a behind-the-scenes look at the Vice Magazine redesign. Come to the light!

Vice Magazine Redesign The redesigned Vice Magazine is an informative, dynamic package of news, entertainment and retina-searing imagery, blurring the line between the linearity of print and the randomness of the web. Vi...

Apology is an expertly curated journal of things and thoughts that you never knew existed.

Review: Apology—Winter 2014 Issue Apology is unapologetic in its mission to introduce you to the most eccentric people, show you the most intriguing art and tell you the most interesting stories you’ll never forget. Jesse Pearson, ...