Amplify Solutions
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Amplify is a full-service marketing firm which helps brands grow and succeed on university and college campuses across Canada. We live it every day.
No one understands the student marketing better than students themselves. Amplify will evaluate your current state and find simple and effective ways to improve performance and profitability within the student demographic. We will offer marketing initiatives, identify growth opportunities and business strategies for your company, backed by fact-based evidence. We will not only create strategies to
05/31/2019
In our Gen Z study, we released this Wednesday, we found that Canadians aged 16-23 will revive retail if brands continue to improve their in-store experiences. 45% of Gen Z consumers prefer shopping in-store while only 16% said that they prefer shopping online.
More results on Amplify's Gen Z study in Strategy today:
Gen Z shopping in-store more often than online A new segment-specific survey also finds that purchases are more influenced by friends and family than by influencers.
05/29/2019
After several months of work, we are proud to share that the Amplify team is releasing Canada’s first comprehensive Gen Z study in partnership with the Globe & Mail.
From January to March, we surveyed 1,200+ Canadians aged 16-23 inquiring on values, habits, finances, purchasing habits, and much more. We are fortunate to have some of the findings published in AdWeek today.
This generation is vastly different than the cohorts preceding it. If you’re interested in learning why, and how you can prepare for Gen Z, check out today’s AdWeek feature, linked here: https://www.adweek.com/brand-marketing/infographic-friends-influence-purchasing-decisions-for-81-of-canadian-gen-zers/?fbclid=IwAR2XuXN33JuYFDdUNIbzSbjGn5oXrwLR2v5HZvk2-bieWTWL414htIbcFpEin
In the comments is the full study.
Infographic: Friends Influence Purchasing Decisions for 81% of Canadian Gen Zers That’s followed by family (73%) and online reviews (62%).
We have been busy working on a project with the Beer Store! Excited to announce the launch of their Home Delivery App, enabling 19+ consumers in the GTA, Kitchener-Waterloo, and Ottawa to order beer to their doors, received in 2 hours or less! Click the link below to give it a try - http://onelink.to/fwptzh
Thanks to the Func.Media team for putting this video together. Check out the hashtag on Instagram to see more!
Here’s a quick look into a Back to School campaign the team ran with Lyft! We had a blast on this one. Video credits:
It was a busy (fun!) back to school season running campaigns with some wonderful clients. Here’s a glimpse into our Molson, Old Style Pilsner project. Stay tuned for more!
07/23/2018
Excited to share that we have partnered with FUSE Live, one of Canada’s leading experiential agencies. We are grateful for this alliance, enabling us to provide expanded services in youth and student-focused experiential, brand ambassador and digital influencer campaigns. This partnership increases our scope and scale delivering significant added value to our clients.
Interested in learning more? Click the link below for the full release.
https://bit.ly/2uJhp6b
06/20/2018
Amplify is in Forbes today! Founder, Kieran Mathew shares insights into marketing to Gen Z in this article below!
Why Storyliving Brands Win With Gen Z The most inspired brands in the modern market are the ones that are not only tell their stories through tried and true channels, they live it in ways that allow modern consumers to see them prove their commitment to what they believe in, and participate as a result.
We had a blast collaborating on this Unilever - St. Ives Glow on the Go campaign. We were fortunate to participate in this program throughout Ontario and Quebec. It was a fun and immersive experience for all involved.
More photos in the comments :)
03/26/2018
Apologies for going quiet on you, we've been working! The Amplify team is excited to share what we have been working on over the next few weeks - stay tuned.
First, check out this blog from Kieran Mathew on Instagram's new product shopping feature, an opportunity for brands to drive ROI on their feeds.
Driving Sales On Instagram – Amplify Solutions Inc. – Medium On March 20th, e-commerce retailers in Canada, Australia, Germany, the U.K., Spain, Brazil, Italy and France were given the opportunity to…
09/13/2017
Summer analyst, Taha Rizwan discusses his learnings during his first experience in a startup ecosystem at Amplify!
Read Time: 3min
Make it Count – Amplify Solutions Inc. – Medium Over the past summers, I had the pleasure of working with a Marketing firm based in Toronto, my first ever involvement with a start-up…
07/31/2017
Trying to drive conversions in the student market? We have you covered.
http://www.huffingtonpost.com/entry/millennial-marketing-firm-brings-companies-grow-into_us_597eca63e4b06b305561d239
Millennial Marketing Firm Brings Companies Grow Into The Student Market With the negative press surrounding Millennials and post-Millennials, which aren’t predicated on facts. The generations are the most socially accepting, ...
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