Digital Aditude

Make sure your ads don't just target potential customers, but also let them know your company is the perfect fit for their needs.

If you're part of the 5%, find out so that you could be getting the most out of each dollar spent.

The higher the click-through rate, the better.

Try to keep your click-through rate above the average.

What value do you offer?

Do you want to make impactful ads?

Then stop using complicated language that makes you look smart.

No one is going to take the time to try and understand what you're saying...

And even if they do, who's to say they took your message the way you wanted them to?

There's a reason why more people respond to messages that are written at a third-grade reading level:

They are easily read and understood; no effort is needed.

Using unknown information in your ads is a risky move.

But, if it is necessary to do so, use metaphors or analogies to keep your message aligned with your target markets beliefs.

Investing in lead generation is essential to growing your business.

Unlike basic CTA's, personalized CTA's are tailored as per each individual's behaviour.

Ad copy should sound like one person communicating to another;

The sentences should flow and the language should be simple.

Most importantly, it should make people feel something that will drive them to take action.

This drive cannot come from basic writing.

This is why we can't stress enough about how important it is to spend extra time on your headline to ensure that it:

1. Grasps peoples attention.

2. Creates desire for your product/service.

3. Builds curiosity to keep reading.

If your headline isn't doing any of these, that could mean 80% of people are simply scrolling passed your ad.