Twinkle PPC

Brand 1 - Negative on TikTok, 4+ ROAS on Snapchat, negative on Facebook.

Brand 2 - 7.5+ ROAS on Facebook, negative on TikTok and breakeven on Snapchat.

Each social media platform works differently for a brand.

Implement, Test, Optimize.

Google Analytics Assisted Conversion report is often overlooked. Not that considering that report is just accepting whatever data Facebook is providing you.

It's like, 50 purchases? Ok. 100 purchases? Ok.

That's wasting your marketing dollars.

SEO is a long-term process and there are no instant results. If any agency promises you otherwise, they just want to invoice you.

SEM & SMM strategies can be used to generate results over a comparatively shorter period of time.

Keyword-based advertising platforms:

1. Amazon
2. Google
3. Microsoft
4. Yahoo

Interest-based advertising platforms:

1. Facebook
2. TikTok
3. Snapchat
4. Twitter
5. Reddit

Find the platform that works best for you and then scale. That's the secret.

Google Ads keyword types:

nike shoes - Broad Match

+nike +shoes - Broad Match Modifier

"nike shoes" - Phrase Match

[nike shoes] - Exact Match

Why cross-checking Facebook Ad results with Google Analytics is important?

AI-powered platforms you can use to write copy for your social media marketing campaigns:

1. Copy.ai
2. Jarvis.ai
3. Copysmith.ai
4. Copymatic.ai
5. Anyword.com
6. simplified.co

SEO vs SEM.

Print-on-demand companies that help you start your own print on demand business:

1. Printful
2. Printify
3. Gelato
4. SPOD

Connect these platforms with either a Shopify store or Etsy and start selling. 😃

The secret to generating good Facebook Ad ROAS is testing and scaling.

eCommerce websites to start your business:

1. Shopify
2. Ecwid
3. Pattern by Etsy
4. BigCommerce
5. Wix Commerce
6. Squarespace Commerce
7. Zoho Commerce