ElevateVerse

Your business need you to project its image in a lens that will portray its value to people.

Don't let it down.

The first carousel you create won’t be your best.
The first Reel you post will probably suck.
Your first client won’t pay you the most.

But you have to get over your first to get to your goal.

❌ Stop letting imposter syndrome and uncertainty hold you back.

The best way to learn, is to go for it!

👉🏽 Be courageous enough to try, in order to build the confidence to succeed.

We see a lot of frameworks, constructs and terms on branding on this streets a lot.

Still, it's a difficult concept to grasp for some people.

What most people don't know is that they have been exhibiting the principles of branding whether as a person or for their business.

So this post romances that stance while sharing best practices that seem like a lie.

PS: The best branding practices are almost symmetrical with the best business practices.

So if you want to craft a good brand? Cultivate a great business

Our BEST tip for you! ⤵️⁠
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Why is there so much NOISE in the social media marketing world? ⁠
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Yes, there are updates GALORE, shifts with engagement, privacy updates, new features......the list goes on and on. ⁠
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The illegitimate 'gurus' start telling you exactly what TO do and what NOT to do, and we're guessing it sounds a little like this: ⁠
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- post daily⁠
- niche down...like, way down⁠
- content themes or buckets ⁠
- use trending audio⁠
- value-based content only ⁠
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This is what EVERYONE is telling you to do, right? Especially the individuals with a large following. You start to follow their advice, because they MUST be right if they've seen success.....⁠
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Then, why is your follow count crawling? Why are your posts not getting comments and reels not getting seen? Maybe you're noticing that something performed REALLY well, but you have no clue why because everything else tanked? ⁠
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All of these tips , tricks, and tactics are dying to be supported by an overall strategy
Your social media is one small point of communication for your brand, and should be strategically working towards one LARGE plan in your business. ⁠
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There should be rhyme and reason to most everything you do on social media, to help grow and convert your followers into customers! ⁠
⁠...And that most important part? ⁠
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That rhyme and reason is DIFFERENT for every business. ⁠
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Tactics don't work without a strategy to hold them up. ⁠
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Stop wasting your time pushing out TONS of content that isn't aligned to anything, only to have your people who aren't ready to buy see it.
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Remember to take the advice you see with a grain of salt. Promise us you'll remember that your brand is completely different (and requires different strategies) than that guru who's telling you how to find 10k followers in 10 days. Promise?

It's simple - humans respond to and process visual data better than any other type of data.

Visual content captures attention, simulates emotions, drives engagement, and ultimately, affects the overall attitude concerning what we see.
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Let's have a look at the stats that back this up:
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- 65% of us are visual learners
- Coloured visuals increase people's desire to read content by 80%.
- People are 85% more likely to buy your product after watching a video about it.
- 93% of all communication is visual. This is why visuals attract our attention and affect our attitude
- Posts with images produce 180% more engagement.
- Our brain processes visuals 60,000 times faster than text
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To sum it up - content that’s self-explanatory, easily digestible and doesn’t require any time or effort to consume can capture your target audience’s attention within a short window of time.

Growth is growth. ⁠
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Your growth will not (and should not) look the same as your friend, competitor, or any other business. 👏🏼⁠
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Think about where you were three months ago (personally or professionally), and think about where you are now. ⁠
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You've grown, right? (I'm not talking JUST $$$). 🤷🏼‍♀️⁠
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We're challenging you to enter your week with a different perspective on growth:⁠
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❌ It isn't always followers⁠
❌ It isn't always profit⁠
❌ It isn't always direct conversions ⁠
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✅ Maybe it's people helped⁠
✅ Maybe it's confidence gained⁠
✅ Maybe it's productivity improved ⁠
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I know it's hard to celebrate your growth when your competitors look like they're 'sky-rocketing to a new level,' or your friends are 'building empires,' but your growth (wherever it is) is JUST as important and deserves the same amount of recognition. 🙌🏼⁠⁠
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You cannot compare growth. Please remember that. ⁠
As long as you're moving one foot in front of another, you're growing....and that alone should make you proud. 🖤⁠⁠
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How have you grown in the past month? Share with us in the comments below so everyone can see how DIFFERENT growth looks!

Services we offer to increase your revenue

When looking at different social media accounts there is one thing that often strikes me.

They make it all about the product they sell.

Sure your product/service is important, but actually the most important thing when growing a business online is showing off your 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟𝗜𝗧𝗬 or your brand's 𝗘𝗡𝗘𝗥𝗚𝗬.

When you feel 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 to the brand or owner of the business, don't you feel that much more eager to purchase something?

When you see 𝗼𝘁𝗵𝗲𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 happy with their product, and feel like the business knows what they are talking about, don't you feel that much more eager to purchase something?

As a brand the actual product and its benefits should be the FINAL step in convincing someone to buy, not the first.

What do you think about this?

We don't mean to be harsh.....⁠
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Okay, we do. You know the drill. We only dish out truth over here, and this is as honest as it gets. ⁠
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The narrative these days is how people aren't seeing the same engagement as they used to. That's true, things are shifting.⁠
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But it's not why your numbers are bad. ⁠
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YOU are responsible for shifting your content strategy, and if it's not intentional, thoughtful, and rooted in the wants of your target audience, then you may need to change something. ⁠
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It's NOISY on social media. Do you have a content strategy that cuts through the noise and positions you in front of your audience? ⁠
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If not, it's time to stop blaming the algorithm and start focusing on creating better content. ⁠
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We say this with love.
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Agree or nah??