Tiller Digital

POV: you’re a SaaS marketer and you’re reading the headline to our latest blog post “What can SaaS learn from Swift?” You think to yourself: “What does an international pop sensation have to do with

Well, you don’t have to be a “Swiftie” to agree that Taylor Swift is a marketing mastermind. While tactics may differ, SaaS marketers can take a page from Taylor’s playbook on how to cut through the noise and rise to success in a saturated market. More relevant than you thought, right?

In this article, we’re sharing 6 marketing lessons we’ve learned from the superstar. So get comfy, grab a chai sugar cookie and say “Alexa, stream Midnights by Taylor Swift”

Read the full article 👉 https://bit.ly/3gxENPs

What Can SaaS Learn From Swift? 6 Lessons | Tiller SaaS and Swift have more in common than you might think. Learn 6 of Taylor Swift's most successful marketing strategies and how you can apply them to SaaS.

When you redesign and launch a new website, it’s normal to experience a dip in SEO performance. But taking the time to map out your SEO strategy at the beginning of your website redesign can help you maintain (and make progress on) your hard-earned SEO traction. Read up on our tips for maintaining SEO traction during a website redesign 👇
https://bit.ly/3BMpCbM

How to Maintain SEO Traction During a Website Redesign: 7 Tips | Tiller When you redesign and launch a new website, it's normal to experience a dip in SEO performance. See 7 tips to minimize the risks and improve your SEO.

Introducing Laura, one of our Account Managers!
Laura studied Communications but actually began her career up in the clouds as a Flight Attendant with WestJet when a sneaky friend sent her application in without her knowing! After 5 years in the skies she planted her feet on the ground, made a career pivot, and has held positions in communications, social media, brand, and marketing.

Laura is passionate about people and great branding and it shows! She loves working alongside our team and clients to make projects come to life. Laura enjoys the challenge of learning the ins and outs of tech and the unique aspects of each project and client relationship.

Something that may surprise you about Laura is her love for all things pink and country! The Calgary Stampede is a national holiday in Laura’s books and her obsession with pink has been a constant in her life! See the photo above- Laura’s twin sister is in yellow and she is the one dressed in all pink (obviously)

Laura is big on family and when she’s not in the office, she can be found spending time with the fam, cooking up a storm, and blasting Italian music. No, she’s not Italian. But she appreciates a great tune! 👩‍🍳 🥘 🇮🇹 🎶

Copywriters play a key role in bringing your brand’s story to life. However, copywriting is often undervalued. Many tech and software companies struggle to believe that a non-technical person can learn and write about their technical subject matter. This, of course, is not true!
In our latest blog piece, we debunk some common copywriting myths and explain why you may want to reconsider writing your own content. Read the full article! 👇

https://bit.ly/3dcLl3P

Thinking of Writing Website Copy Yourself? Read this First | Tiller What is copywriting anyways? In this article, we debunk common copywriting myths and explain why you shouldn't try to write web copy yourself.

You wouldn’t cut corners while building a home, so why cut corners on your website? Maybe you’re unfamiliar with the risks of cheap development, or you figure a few dollars saved here and there will be better in the long run. But poorly built websites are a nightmare for you and your prospects.

Head to our blog and read our latest post on the risks of cheap web development! 👇

https://bit.ly/3vHHulJ

6 Risks of Cheap Website Development | Tiller Building a high-performing website requires experience and attention to detail. Learn 6 risks of cheap website development and prioritize building it right.

Meet Sunny, one of our Account Managers!
Sunny has been in the account management game since ’08 and is passionate about bringing great ideas to life 💡
Since joining our team back in January, Sunny has demonstrated his love of setting his clients up for success!
Outside of the office, you’ll find Sunny enjoying the outdoors, hitting the gym, or spending time with his family. 🏞 💪

So, you've recently built a new website, or decided your current one needed a facelift. You’ve clarified your messaging, perfected your design assets, and optimized your back-end. You’ve done the hard work and you’re ready for take-off! 🚀

Not quite.

Before you launch, head over to our blog! We’re counting down the 10 best website announcement steps we’ve observed (and lived) as website specialists in the SaaS and tech space 👇

https://bit.ly/3NT4uEs

Ready for Launch? How to Announce a Website Redesign in 10 steps | Tiller So, you've refreshed or rebranded your website. Now it's time to countdown to launch! Check out 10 steps to announce a website redesign.

Tiller is growing!
We are looking to add some new faces to the team in a number of roles.
Think you’d be a great fit? Head to tillerdigital.com/careers to apply or send this post to someone you know!