Modernspeak

Hey Calgary creatives! Join MODERNSPEAK founder, Kristyn for March Creator Night at House 831 on March 26, 6:00–8:30 PM!

Kristyn will be sharing insights on influencer marketing, creator management & the future of content creation.

Come connect, collaborate & spark new ideas!

RSVP now before spots fill up!

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Can you believe these girls weren’t doing their jobs? smh….

Happy Friday from the MODERNSPEAK gals! 😘

If the first few months of 2025 have taught us anything, it’s that creators need more control over their income.

With a fresh perspective from the USA’s 12-hour TikTok ban and the current looming tariffs, now is the time to diversify your revenue streams and build a brand or product you fully own.

Not sure where to start? We've got you covered. 😉

Read more on the blog!

Bigger isn’t always better when it comes to influencer marketing. While macro-influencers offer massive reach and instant credibility, micro-influencers bring engaged niche communities and high trust.

So, which should your brand choose? Or is a mix the secret to success?

We’re breaking down the pros, cons, and real-world examples of both—so you can make the right call for your next campaign.

Find out on the blog!

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The power of different influencer marketing tactics in action!

We partnered with to launch their new Gin and drive awareness across Alberta all summer long. 🍸

The results? A strategic three-phase approach led to:
✅ 7 micro-influencers, 18 posts, 140K impressions
✅ 2 mid-tier creators: (pic one cred) and , 492K impressions, $35.3K EMV
✅ A boosted campaign reaching 102K+ new potential customers!

This campaign transformed how PARK Distillery markets its products—proving that influencer marketing is a must-have in any brand’s strategy!

How are you leveraging influencer marketing in 2025?

We’ve said it before, and we’ll say it again: 2025 is the Year of COMMUNITY!

More than ever, consumers crave connection with the brands behind the products and services they love.

Whether you’re just starting out or nurturing an established following, consistent engagement and connection is the secret sauce to transforming an audience into a loyal community.

So, how do you build a strong brand community?

Find out on the blog!

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Did you hear the news?

MODERNSPEAK has been nominated as Top Boutique Agency at July's 2024 Creator Agency Awards - and it's not too late to vote!

And while we won't campaign too hard for your votes, we are going to give a little nudge 😉

Explore our case studies to find all the backup you need to send your vote our way https://loom.ly/BvJKKTI ✅

Voting closes on January 29th, so hit this link before it's too late: https://loom.ly/wG-VR1k 👈

Case Studies | Influencer Management | MODERNSPEAK From highly engaged micro-influencers to impactfulmacro-influencers and everything in between, weare more than movers and shakers. We are changemakers. View some of our recent partnerships andcollaborations here.

Thinking about starting a podcast? It’s not just about hitting record—there’s a lot to consider before you dive in! From finding your niche to mastering the mic, we’re breaking down everything you need to know about starting a podcast (and whether it’s the right move for you).

Discover:
✔️ How to pick the perfect topic
✔️ Must-have equipment 🎤
✔️ Pro tips for recording & editing
✔️ Strategies to grow your audience 📣

Ready to take your voice to the next level? Dive into our blog for the breakdown!

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Our prediction: 2025 is the year of authenticity, community, and fun! 🎉

It’s time for brands to let loose, embrace playfulness, and focus on genuine connections. From poking fun at unpopular products to owning up to failures and celebrating loyal supporters, this shift to authenticity will drive meaningful relationships—and major ROI. 💡

How are you building connections with your audience in 2025?

Out-of-office alert! 🚨

The MODERNSPEAK team is officially offline for the holidays. We hope you have a lovely holiday season filled with good food, great company and lots of laughs!

See you in the New Year! ✌️💛

Living in the digital age, it's no surprise that all our marketing practices have shifted and adapted to keep up with the ever-evolving world. While traditional PR remains, new digital PR practices are becoming the norm for brands' earned media efforts.

PR still revolves around leveraging third-party relationships to market products and services, only now the pool is so much bigger. Hello, influencers, podcasters, bloggers! 👋

Are you considering Digital PR to boost brand awareness and build reputation? Let us know how you feel about Digital vs Traditional PR in the comments! 👇

Brands have a unique opportunity to leverage influencer marketing as a cost-effective way to build communities and promote their products and services over the holidays.

Different styles of influencer marketing campaigns can suit any size of budget! How are you collaborating with influencers to support your audience this holiday season? ✨