Erica Rae
Hi, I am Erica – a freelance writer and digital marketer based in Western Canada.
You can delete one buzzword from existence forever:
Pivot
Ideate
Synergy
Leverage
Disruptive
Actionable
Bandwidth
Data-driven
Revolutionize
Thought leader
Low-hanging fruit
Which do you choose?
01/21/2024
11/21/2023
I am trying out Buffer for an article I am writing. So far, it seems to be not bad, but not sure it can go toe to toe with Agorapulse. I will give all the details in my blog post on the Agorapulse website! Stay tuned...
09/18/2023
The only way to move forward is to let go of the past and embrace the future.
What got you here won't get you there.
In order to get ahead there's some things you have to leave behind.
And If you want to move up, there's some things you'll have to give up.
But never let the fear of the losing people cause you to lose yoursef.
Publishing queues in Agorapulse can help you recycle evergreen content like blog posts.
06/22/2023
8 must-have tools for your martech stack Read my latest blog post and improve your marketing and copywriting skills. (C'mon, we both know you can do better.)
8 must-have tools for your martech stack Digital marketing professional share the must-haves for any digital marketing tech stack.
Finish this sentence:
Behind every successful freelancer is....?
06/20/2023
How to write an effective B2B case study Read my latest blog post and improve your marketing and copywriting skills. (C'mon, we both know you can do better.)
How to write an effective B2B case study Writing an effective B2B case study doesn't need to be difficult - and if you follow these tips it won't be!
Social media is a game.
Don't like the rules? Don't play.
But then don't complain about others winning.
You don't get extra points for not participating.
11/14/2022
Don't forget that just because you are busy doesn't mean you are being productive.
If you find yourself always busy, but never actually getting anything done, take some time during your week to sit down and reevaluate what's on your to-do list.
It will help you refocus and prioritize the things that actually matter to you.
Below are some ideas to help you narrow down the list so you can be more productive (and hopefully less busy).
Ask yourself:
- Does this task align with your current values and goals?
- Should you be spending more or less time on this task?
- Is this something you actually want to do (or just something you feel obligated to do)?
- Can this task be eliminated or delegated to someone else?
- Is there someone I can ask for guidance or help in completing this task?
- Does this even need to be done?
The key to creating great content that people want to read is actually something so simple.
Just literally be yourself. That's it. That's the key.
You know, I used to spend hours agonizing over my social posts, blog posts, or anything I would write, because I'd get so caught up worrying about what others might think of my writing, or worse - what they would think of me as a person.
And it didn't stop with my social posts. This kind of insecure behavior could be seen in most areas of my life; I was constantly trying to be exactly what everyone else wanted, and somewhere along the way forgot about what I wanted.
After years of trying to make everyone else happy (and making myself miserable doing so), I eventually ended up burnt out, depressed, and feeling like I didn't know who I was anymore.
Which is why I now focus less on being the person other people want me to be, or expect me to be. Instead, I just do whatever makes me happy. I don't hide my past anymore. I stand up for what I believe in. I will share my honest opinion - regardless if I think the other person may not agree, or might think differently of me for saying it.
And so far, that's been working pretty great.
I still have days where I am insecure and doubt myself, but instead of letting those thoughts overwhelm me I try to do something constructive, like going for a walk with my dog, reading a book, or sharing something like this (which I am totally freaked out to do, but am doing it anyways, because f**k it).
Because I finally have come to the conclusion that it doesn't really matter what other people think - and in fact, it's detrimental to your success to do so.
All you really need to do is just show up, and be real - and then do that, every single day. Keep doing that, and you're already ahead of like, 90% of the population. Keep doing that, and you'll make it.
08/05/2022
Have you ever thought about marketing in the metaverse? I've got the scoop on how you can get started and explain the benefits and challenges of metaverse marketing in my latest blog post.
Check it out: https://byericarae.com/marketing/metaverse-marketing-what-it-is-why-you-should-use-it/
Metaverse Marketing: What It Is & Why You Should Use It › erica rae | copywriter and digital marketer Get the low down on what exactly metaverse marketing really is, and find out the many benefits of marketing in the metaverse.
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