Amanda Davies

Amanda Davies

Share

Welcome! My team and I believe your business needs to earn big, so you can go big. But we also help you develop into the impactful leader you were born to be.

Depth Psychology | Shadow Work - Guiding you through the underworld & the rise.

🗝️ Turn your inner gold into your life’s work

Awaken the parts you buried beneath conditioning & survival identities - reclaim power, purpose & freedom. I'm Amanda Davies, Psychologist and award-winning business mentor, founder of Light Purpose Living.

➡️ Our mission is to serve and support over 1 million purpose-

20/08/2026

Here’s What Personality Tests Don’t Tell You 👇🏼

The more I work with the subconscious, the more obvious it becomes that personality tests, your enneagram etc are wildlyyy incomplete.

They can only ever measure what you report about yourself ie., what you *consciously know*.

That can feel helpful and maybe even validating in the moment…

But what about your Shadow?

That doesn’t get reported, because by its nature, you can’t see it 🤷🏻‍♀️

This is where the conversation becomes super interesting…

Because those hidden traits are often the EXACT medicine you need as you move into your next big life chapter.

Qualities like:

Sensitivity
Power
Intuition
Wild Creativity
Authority
Rebelliousness

(To name a few - everyone will be different).

🤔 But here’s the thing: you may not recognise these qualities as “you” (yet).

Especially if you spent years developing a personality around being sensible, logical, capable, agreeable, reliable, or high achieving.

This is why I’m much less interested in helping you optimise what you already know about yourself. Instead, I’m here to take you on a magic carpet ride into discovering what’s been edited out 😉

When those forgotten parts start coming back online, something very curious and very real happens… you begin showing up boldly, and more fortified in the truth of who you are.

You begin attracting the right people.
You stop performing for others.
You begin magnetising opportunities.
Abundance flows…



This is the exact territory I’m heading into with the launch of Shadow Medicine over the coming weeks.

Together we’ll explore what lives underneath your personality, what you’ve learned to keep out of view, and what becomes possible when you start bringing those parts forward 🌑 #

Hint: sometimes the next version of your visibility requires a part of you that your current personality never learned how to show.

Photos from Amanda Davies's post 19/08/2026

Visibility means becoming unrecognisable to the people who think they already have you figured out 👀

That’s exposing.

When you step out of the spiritual closet, and start putting your new work, creative ideas, and ambitions into the world, people who already know you will likely see a different side of you.

- You may be more opinionated than they expected.

- More ambitious.

- Bolder.
- Weirder.
- More woo.
- More willing to take up space.

…and suddenly, the old version of you doesn't quite fit their narrative anymore.

That's when things get interesting.

That's when you get all jammed-up.

That's when you start spinning.

😉

I unpack this in Episode 118: "The Roles We Play, and The Shadows Beneath Them".

This is the territory I’ll be exploring deeply over the coming weeks as we move towards the launch of Shadow Medicine which starts 14 September.

Together we’ll explore the hidden parts that slip out sideways, the unconscious patterns, the things we’ve learned to edit out, and what happens when they start asking to be seen...

Photos from Amanda Davies's post 19/08/2026

“Just out here becoming my best self”… 👇

Yeah, this one sets off my spidey-senses.

BEST SELF is one of the most overused terms in the self-improvement industry... and although it’s super well-intentioned, it almost always points to something along the lines of becoming:

More confident
More resilient
More polished
More organised
More successful

Etc.

👉 So here's the big question:

What if we're spending years perfecting the conscious self we know… while the most interesting parts of us remain completely out of sight?

Many of the traits you’ve spent years polishing (with the help of your favourite celebrity coach 😉), may be the ones that helped you become successful, lovable, safe, needed or respected.

They’re real and, of course, they’re yours...

But what did they leave out?

:: The wildness behind the nice one.

:: The vulnerability behind the capable one.

:: The powerful authority behind the agreeable one.

:: The bold desire behind the good one.

… and here's where this gets really interesting:

👉 What remains out of sight psychologically, often becomes what remains out of sight in our lives more generally.

👉 The parts of you that are difficult to access on the inside, can also be the parts you struggle to express, embody and make visible on the outside.

…and yet those hidden parts may be carrying the very qualities your life is asking you to bring forward.

(Especially in your business, career or relationships).

🌚 This is the terrain I guide you through.

There’s medicine in going beneath who you think you are and bringing more of what’s there into the light.

I started unpacking all of this in Episode 118 of my podcast: "The Roles We Play, and The Shadows Beneath Them".

… and over the next few weeks, I'm going deeper into this territory as I lead into Shadow Medicine, my live 6-week journey beginning September 14.

This is where it gets interesting.

13/08/2026

When you can’t consciously use your power, your shadow will use it for you…

… and it’ll likely come out sideways 👀

The People Pleaser who explodes out of nowhere…

The Nice Guy who turns passive aggressive…

🤫

When your BITE goes unintegrated, it does strange things…

Ready to go deeper?

🎙️ Episode 118 of my podcast is now live!

“The Roles We Play and the Shadows Beneath Them”.

Go check it out - link in the usual place x

10/08/2026

When the Role gets mistaken for “authenticity”👇🏼

We all think we’re a real one, until we pull back the curtain and realise we’ve built a life based on a set of adaptive traits we call our personality.

The achiever.
The good girl.
The perfectionist.
The one who never needed anything.

Your next level of growth isn’t about becoming a “better” version of that person 😉

Think about it…

The affirmations, performance hacks, and self development tools? All they do is polish the mask you were forced to wear.

They make you a shinier and maybe a slightly less exhausted Good Girl! 😉

Enter Shadow Work.

This is where true authenticity begins…

Photos from Amanda Davies's post 06/08/2026

You call them Baddies... 👇

I call them Psychologically Significant women.

... and I've worked with them for almost two decades.

(Btw, true baddies never fully understand they're a baddie at first) 😉

Anyway, I've learned a thing or two about feminine psychology and power.
.. and I've noticed certain women seem to have an outsized psychological impact on the spaces they enter 🤸

You see, when you lead, walk an unconventional path, or take up space, you inevitably become a screen for other people's shadow projections and unfinished business.
.. and these projections don't just drop in out of nowhere.

🌀 We are literally all swirling around in collective myths, and cellular-level stories of feminine power, authority, and what women are allowed to be.

So when a woman steps outside of, or pushes the edges of those inherited roles, she WILL awaken admiration, envy, longing, disdain, or resistance in others.

(... the nuance is, you will have your projections too, of course. No one is immune to shadow work).

I think one of the deeper initiations of feminine leadership is learning to recognise all of this... without becoming inflated by admiration, or allowing resistance to rock you, or send you into hiding.

What have you noticed? 👇

05/08/2026

Awkward shadow-take around authenticity👇🏼

We all love to think we’re “authentic” 🙋🏻‍♀️

“I’m a real one!”
“Authenticity is my highest value!”

But sometimes what we call “being our authentic self” is just us being loyal to the persona (and survival strategies!) we developed to belong, stay safe, and be loved as humans 💔

Me? I built my entire persona around being a resilient, high achiever - but hidden deep within? A super-sensitive intuitive, with a dash of silly goose🪿

This matters so damned much when it comes to next level visibility in your work.

Because sure, you can share more, speak louder, post every day, and build a personal brand…

But without shadow integration, visibility just becomes a bigger stage for the persona 🎭

Shadow work asks whether we can be seen beyond our masks, armour and conditioned personality…

… and that’s a very different kind of authenticity.

It’s the kind where we show up and share our full, integrated self.

A x

04/08/2026

Uncomfortable truth 👇🏼

The more visible you become, the more you bump into other people’s subconscious material 🌚

Your expansion will activate the qualities they haven’t reclaimed in themselves.

Your authority activates their abandoned authority.

Your light activates their own disowned brightness.

Etc.

👉 This is the deeper psychology of visibility for leaders, space holders and coaches.

🎙️ Explore more of this on my podcast - Episode 117 is live!

Ps. If you’re enjoying my old school, hand-drawn teachables, let me know! I’m over here having fun with my Sharpies 😂

Photos from Amanda Davies's post 03/08/2026

The hidden initiation of leadership 👇

The moment you become visible, people begin unconsciously assigning you roles:

- The heroine who will save them.
- The wise woman who should have all the answers.
- The long lost mother who should coddle them.
- The loud-mouthed clown who is too much.
- The witch they fear.
- The threat who needs to be brought back down, because she's arrogant af.

Can you hold that?

The reality is, these projections are shaped by generations of inherited stories about women, power, visibility, and authority 🗣️

The initiation is learning to stand tall and be seen regardless.

⚡️ To be the lightening rod of other people's projections and stories, without collapsing.

Want your business to be the top-listed Business in The Rocks?
Click here to claim your Sponsored Listing.

Address


Sydney Harbour
The Rocks, NSW
2000