Brad Russell

Brad Russell

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15+ years as one of Australia's premier SEO and digital marketing experts. Do you want more traffic

10/02/2026

Proud moment in Sydney last week πŸ†

We took home Best Use of AI Content at the APAC Search Awards for our work with Discovery Alert.

This wasn’t about β€œAI for the sake of AI”. It was about building the right content framework first, then scaling it properly.

The result?
From 600 organic visits a month to exponential growth in under a year.

Huge credit to the team behind this and to clients who trust us to do things properly, not just quickly.

Photos from Brad Russell's post 14/05/2024

Thoroughly enjoyed the team event at the 80km Margaret River Ultra Marathon on the weekend. I'm sore and battered now, but it was definitely worth it.

I was tasked with bringing home the Boomtown Runners in the final leg (from Gracetown to Howard Park Wines).

Can't wait for the event next year. We'll be back faster and stronger!

πŸŽ₯: Rapid Ascent

Photos from Brad Russell's post 08/05/2024

I'm incredibly humbled and grateful to have been nominated for the Awards. While I may not have taken home the trophy this time around, the nomination itself was a great time to reflect how far Digital Hitmen has come in the last 7 years.

This recognition isn't just about meβ€”it's a testament of the incredible team that stands behind me every step of the way.

Sure, the realisation that I'm not getting any younger may be sinking in, but that only fuels my determination to make the most of every opportunity. With one last shot at next year's , I'm more motivated than ever to make the next 12 months at Digital Hitmen a huge success.

Photos from Brad Russell's post 08/05/2024

I'm incredibly humbled and grateful to have been nominated for the Awards. While I may not have taken home the trophy this time around, the nomination itself was a great time to reflect how far @ has come in the last 7 years.

This recognition isn't just about meβ€”it's a testament of the incredible team that stands behind me every step of the way.

Sure, the realisation that I'm not getting any younger may be sinking in, but that only fuels my determination to make the most of every opportunity. With one last shot at next year's , I'm more motivated than ever to make the next 12 months at Digital Hitmen a huge success.

Photos from Brad Russell's post 26/01/2024

🌐 Building an SEO-Friendly Website: Key Essentials! πŸš€

Creating an SEO-friendly website is crucial for online success. Here are some key areas to focus on!

Photos from Brad Russell's post 26/01/2024

🌐 Building an SEO-Friendly Website: Key Essentials! πŸš€

Creating an SEO-friendly website is crucial for online success. Here are some key areas to focus on!

24/01/2024

πŸ“± Importance of a Mobile-Friendly Website! 🌟

In today's digital age, ensuring your website is mobile-friendly is essential. Here's why:

1️⃣ Improved Search Visibility πŸš€
Google prioritises mobile-optimised sites in mobile search results. Boost your online visibility and reach a wider audience!

2️⃣ Enhanced User Experience 😊
A mobile-friendly site ensures a seamless and enjoyable experience for visitors on smartphones and tablets, keeping them engaged.

3️⃣ Increased Lead Generation πŸ’Ό
An accessible website attracts more potential customers. Don't miss out on valuable leads due to mobile usability issues.

4️⃣ Improved Brand Identity 🌐
A mobile-friendly site reflects positively on your brand. It shows you're up-to-date and committed to user satisfaction.

Is Your Website Mobile-Friendly?
Check using Google's Mobile-Friendly Test - simply enter your URL, and it'll tell you if your site passes the test. If not, consider converting to a mobile-friendly format to stay competitive. Your visitors can be anywhere, on any device – make sure your site is ready! πŸ“ŠπŸ“²

22/01/2024

A little Monday motivation to start your week. Any big goals for this week? Let me know below πŸ‘‡πŸ½

Photos from Brad Russell's post 19/01/2024

πŸš€ Don't Fall Victim to These Conversion Tracking Pitfalls πŸš€

In the world of digital marketing, it's often said that "some conversion tracking is better than no conversion tracking." However, this adage can be misleading. While making an effort to track conversions is crucial, there are common mistakes that can be not only misleading but also potentially detrimental to your marketing efforts.

Let's delve into these critical conversion tracking mistakes:

1️⃣ Neglecting Conversion Tracking Altogether: This cardinal sin results in a dearth of essential data, hindering informed decision-making.

2️⃣ Selective Tracking of Conversion Actions: Incomplete tracking can lead you down the wrong path, obscuring the full picture.

3️⃣ Treating All Conversions Equally: Every conversion is not created equal. Prioritise tracking the conversions that align with your business objectives.

4️⃣ Counting Non-Conversions as Conversions: This data mix-up can skew your results and lead to misguided strategies.

5️⃣ Excessive Tracking for Lead Generation: Quality should always triumph over quantity when it comes to tracking conversions for lead generation.

6️⃣ Monitoring Brief Phone Calls: Are those ultra-short phone calls truly conversions, or could they be something else entirely?

πŸ” It's imperative to scrutinise your conversion tracking practices rigorously. By optimising for clean, accurate data, you can refine your strategies and achieve superior results. πŸ’ΌπŸ“ˆ

17/01/2024

🚨 SEO News You Might Have Missed 🚨

πŸ”— Google Business Profile sites shutting down

Heads up, business owners!

Starting March 1, 2024, Google will be shutting down websites created with Google Business Profiles. This means that if your website is linked to your Google Business Profile, it will be turned off, and visitors will be redirected to your Business Profile until June 2024. After that, they'll encounter a "page not found" error.
With just 3 months to go, setting up a new site or managing potential impacts might be a challenge for some businesses.

If you're concerned about your business visibility in search or looking for a smooth website transition, get in touch with us for expert advice and services.

17/01/2024

🚨 SEO News You Might Have Missed 🚨

πŸ”— Google Business Profile sites shutting down

Heads up, business owners!

Starting March 1, 2024, Google will be shutting down websites created with Google Business Profiles. This means that if your website is linked to your Google Business Profile, it will be turned off, and visitors will be redirected to your Business Profile until June 2024. After that, they'll encounter a "page not found" error.
With just 3 months to go, setting up a new site or managing potential impacts might be a challenge for some businesses.

If you're concerned about your business visibility in search or looking for a smooth website transition, get in touch with us for expert advice and services.

15/01/2024

Thank you so much for the kind review, words like these encourage us as a team to strive to do better and better each time.

We have had an amazing time working with the team at Speak More Clearly.

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About Brad

I was the E-Commerce and SEO Manager for one of Australia's largest online retailers, Kitchen Warehouse. In just 5 years, I was pivotal in turning the company from a start-up into Australia's largest kitchenware and cookware retailer.

Having quit the traditional 9-5 at the age of just 29, I went on to become a passionate entrepreneur, and the co-founder of Digital Hitmen and Online Flooring Store.

What is Digital Hitmen?

Digital Hitmen is one of Perth's premier digital marketing agencies. We offer a range of online marketing services including:

Category

Telephone

Address


11 Hislop Road
Perth, WA
6156

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 9am - 5pm
Saturday 9am - 1pm
Sunday 8am - 1pm