Studio Papa

New brand work for a bar so secret, I really can’t tell you much about it. Other than that it was inspired by ’s iconic 1997 Slightly Odway album, and I had a lot of fun making kooky type again.

This one was super fun to play with, and I love how simple the final solution turned out. I also love me a pilsner!

New single design for my good pal Catherine Traicos. Always such a pleasure to work on these records over the years. Beautiful photos by , making my job easy.

Over the last year, I've had the pleasure of working on a brand refresh for the good folks at . It's not too often you get to revisit work you did 7 or 8 years ago, but when the opportunity arises I always relish a good tune-up.⁠
⁠
A lot has changed in the cinema market since then, not to mention the pay-TV market, or even the social landscape generally, so it made sense to take a few steps back and build a solid strategy, before reaching for the tools.⁠
⁠
While the details of our strategy & tactics are still under lock and key, I'm a big believer that simple is better when it comes to this stuff. And our strategy at its core was simple — to help customers fall in love with LPC. Whilst most cinemas or movie outlets are functional and transactional, very few are honestly loveable, and that's where Luna shines bright. We just had to work out how to cultivate that experience even more.⁠
⁠

🎹🥛

Hello. Today is Severe M.E. Day, which is an awful, tragic thing, but a thing those of us more fortunate should spare a moment to think on. The guys at Severe M.E. Day Australia are doing some great work to raise awareness and visibility around this condition, and I put together a quick logo to help them out with their website launch.

M.E. (Myalgic Encephalomyelitis) or C.F.S. (Chronic Fatigue Syndrome) as it's also known, is one of the roughest gigs you can imagine. Severe M.E. Day, is for the 25% of people who suffer from M.E., and have an exceptionally bad version of this condition. How bad you say? Really really bad. Trust me.

When researching for this project, I came across this quote, which absolutely knocked my socks off, and put it in perspective:

"An M.E. patient feels effectively the same every day as an AIDS patient feels two weeks before death."

Mark Loveless, Infectious Disease Specialist.

So lets spare a moment to think about these poor folks, and lets let them know that whilst they might be unseen, they won't be forgotten.



More information available here:
👉 ME CFS and Lyme Association of WA
👉
👉 https://severemeday.org.au/