Di Bain

Vale Christine Cole

Tourism WA is deeply saddened by the news of our dear colleague Christine Cole’s passing late last week.

Christine was a kind, caring, passionate individual who was much loved by those who knew her and had the privilege of working with her.

She held many roles at Tourism WA over her 25 years with the agency, and for the last 13 years was our ‘Queen of Cruise.’ Her contribution to the cruise sector cannot be overstated. She spearheaded the growth of cruise tourism, promoting Western Australia for inclusion on cruise itineraries across the globe and led the development and implementation of the 10-year WA Cruise Tourism Strategic Plan. With a vision in mind, she managed eight WA Cruise Exchanges and secured two National Cruise Conferences over the last decade, helping draw more ships, more ports of call, and grew the economic impact of cruise to $368 million.

Her passing will be greatly felt by all her friends and colleagues, not only at Tourism WA, but across the West Australian tourism industry and global cruise sector. Christine dedicated her working life to the tourism industry and was a mentor, champion and advocate to many across the industry and the broader community.

We are sending all our strength and love to Christine’s family at this very sad time. Her passion and presence will be greatly missed.

Do you work in WA’s tourism industry creating dream-like experiences? ✨

𝐓𝐡𝐞 𝐃𝐫𝐞𝐚𝐦 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐖𝐞𝐬𝐭𝐞𝐫𝐧 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 is an industry recognition program celebrating the State’s leading tourism operators and experiences.

The initiative provides a platform to promote and showcase WA’s best tourism products with a strong focus on sustainable and inclusive visitor experiences.

Operators selected for The Dream Collective receive a range of benefits, including:
• Priority inclusion across Tourism WA social media channels
• Dedicated placements on westernaustralia.com
• Inclusion in domestic tactical marketing campaigns
• An official program logo for promotional use
• Priority PR and familiarisation opportunities
• Priority access to new creation shoots
• A suite of additional exclusive benefits

If you’re delivering exceptional visitor experiences and ready to take your business further, this is your opportunity!

Tiffany Stratton x Chelsea Green in Australia 🔥😍