dtb! Advertising

We LOVE this. 👏

The new Brisbane 2032 emblems are a brilliant reminder of what’s possible when design is driven by purpose.

Not simply something that looks good.

Something that tells a story.
Something that belongs to its place.
Something with meaning behind every element.

For us at dtb!, that’s what great design should do, communicate before you’ve even read the words.

A bold identity for Brisbane, Queensland and Australia as we prepare to welcome the world in 2032.

Take a look at the story and thinking behind the new emblems 👇

Brisbane 2032 unveils Olympic and Paralympic Games emblems inspired by Queensland and Australia Brisbane 2032 has unveiled its Olympic and Paralympic emblems, inspired by Queensland’s character, wildlife and identity. At their heart are two native Australian cockatoos, giving each a distinctive look and personality.

Getting found is only half the job. Getting chosen is the other half.

AI may answer the first question.

Your website still needs to prove why your business is the right choice.

That is why a new website is never just about “going live”.

It needs time to build:
 trust
 authority
 proof
 credibility
 conversion data

So yes, clicks matter.

But what matters more is what happens next.
Traffic is nice. Trust converts.

WOW WEEE! 🎉 We’re FINALISTS!

We’re absolutely thrilled to be named a finalist in the 2026 Sunshine Coast Business Awards – Business Services category!

A huge thank you to the Sunshine Coast Business Awards for recognising the incredible businesses that make our region such a great place to work, create and do business.

Congratulations to all our fellow finalists, we are in fabulous company! 👏

To our amazing dtb! Advertising team - your creativity, passion, hard work and commitment to making things happen are what make us who we are.

And to our wonderful clients, thank you for trusting us with your brands, your businesses and your big ideas. We wouldn’t be here without you ❤️

From little ideas to big campaigns, we love what we do, who we do it with and where we get to do it.

Sunshine Coast, you beauty! Bring on the celebrations! 🥂

Recognising the businesses delivering outstanding expertise and support across our region.

Congratulations to the 2026 finalists in the Business Services category, proudly sponsored by Synergy Consolidated:

Copy Cred
Crisp Marketing & Communications
dtb! Advertising
Efficiency Partners Bookkeeping
ENTAG
Henzells Agency
Mask Events Australia
Secure Access I.T
Successful Grants
Whitelight Communications

CAUGHT OUR EYE 👀

Sometimes the media is the idea.

ATLAS has turned concrete trucks into mobile billboards for its Perth Bears sponsorship.

Relevant. Visible. Impossible to miss.

Love seeing an everyday asset turned into advertising space.

Clever doesn’t always need to be complicated.

Worth a look 👇
https://wa.campaignbrief.com/atlas-and-at-creative-turn-concrete-trucks-into-mobile-billboards-for-perth-bears-sponsorship/

Plot twist: young people are going to the cinema. A lot. 🍿

While we’re all talking algorithms, scrolling and streaming, cinema is having quite the 2026.

🎬 66% of Australian cinema admissions this year are from people under 40
🎬 Youth audiences are up 33% year-on-year
🎬 Australian box office has now topped $100 million for four consecutive months
🎬 And Spider-Man helped deliver the biggest single box office day in Australian history

Maybe there’s something in this.

The more digital our lives become, the more valuable an immersive, shared experience can feel.

And from an advertising perspective? A big screen, sound on, phones away and an audience ready to be entertained is still a pretty compelling environment.

Cinema isn’t making a comeback.
It never really left. 🍿

Want to know what cinema could look like for your audience, location and budget?
Reach out, team dtb! can put together some options and rates.

WEEKEND THOUGHT 🌞

Not every post needs to:
SELL NOW.
BOOK TODAY.
CLICK HERE.
HURRY.
LAST CHANCE.

Sometimes the smartest thing a brand can do is share something useful, interesting or entertaining, and give people a reason to come back.

Attention first.
Trust second.
The enquiry often follows.

Have a brilliant weekend - view unfiltered Alex to Mooloolaba, Friday 7 Aug. ☼

Was so honoured to meet with and share the inspiration of these amazing ladies this morning - Fiona Simpson MP, AWIC - Awesome Women in Construction, Sunshine Coast Business Women's Network and Fabe Keily of the Empowering Women Network and the initiative launched - Women's Economic Security Strategy - bravo and thank you 🫶

Queensland is beautiful.

We know. You know. Everyone with an Instagram account knows.

The real challenge? Giving people a reason to choose your destination over the next stunning beach, mountain, town or sunset.

Our August blog looks at why pretty pictures are no longer enough, and what smarter destination marketing needs to do instead.

Because “nice place, nice view” is not a strategy.

Read it here 👇

dtb! Advertising - Beyond Pretty Pictures: Smarter Destination Marketing for Queensland Tourism in 2026 A strong destination brand is more than a logo, tagline or collection of attractive images. It defines what a place can credibly own, gives visitors a memorable reason to care and provides industry partners with a clear story they can confidently share.