Parade Cellars

Emmalene tasting 1pm-4pm today!

Come past and have a taste with Winemaker and Jimmy Watson winner Mark Bulman, perfect for a sunny Saturday afternoon.

Eperosa Tasting - In store this afternoon!

4pm to 7pm, drop in for a splash of these excellent wines.

Join us at Parade Cellars for a free in store tasting of Pikes Beer from 1-4 today.
Explore a selection of of their finest brews.
If you’re a fan of hoppy IPA’s or a smooth stout, we’ve got something for everyone.

Our new website is up and running! With over 3000 products already available, and more added every day - you’re sure to find something delicious for any occasion.

Link in our bio

paradecellars.localcellars.com

Parade Cellars is expanding our team! We are looking for a new staff member to join our fantastic team.

The position on offer is for a casual team member working 20+ hours per week with responsibilities including customer service, enquiries, packing/sending online orders, manual stock handling (warehouse and shop floor) and many others.

We have a handful of mandatory requirements to ensure our new team member is up and running straight away:

- Responsible Person's Badge (or an application already submitted)
- RSA Certificate
- Prior Liquor industry experience
- Broad product knowledge of wine, beer and spirits

Applicants that do not meet these criteria will not be considered for this role.

Industry qualifications such as WSET, CMS and WSG would be advantageous.

Please send your resume and introductions to Ash at [email protected]

Have you tried Traveller Whiskey yet? Our team are huge fans of this smooth and complex offering from Buffalo Trace in collaboration with multiple Grammy winner Chris Stapleton (who we also love!).

In-store and ready to go.

Tastings are back at Parade Cellars!
Come on down between 4-7 and check out Bowden Brewing Brewery.

We have a brand new arrival in the zero-alc beer range: this Heaps Normal IPA is about as good as you can find! Highly recommended by our team for all those being conscious of their alcohol consumption this Spring.

We're always excited to take delivery of a new vintage from Moreau-Naudet!

One of Chablis' most exciting producers, these wines are grown from sustainably managed vineyards, are picked slightly later than other Chablis, and undergo extended élevage (18 months on lees for the AOC Chablis!), bringing power and complexity, and a character all their own.

Don't just take our word for it though, pop into the shop to grab a bottle and we're confident you'll be as big a fan as we are.

We haven’t forgotten all those RTD drinkers out there - we have a great range of premix cans in-store, with some ripper specials!

We love seeing these incredible wines arrive in the store. Felton Road are one of the gold standard producers in Central Otago, producing finely chiselled and detailed single vineyard wines from their Bannockburn vineyards.

Fully certified with Demeter and BioGro, Felton Road have a strong history of sustainable vineyard practices, and their wines consistently tell a powerful story of their place of origins.

These highly sought after wines are tough to get your hands on, and we only have three bottles each available… you know the drill; first in, first to drink delicious NZ Pinot!