QR Code Tracking Platform - QR Planet

CMYK export for print, custom domain masking for branding, and a multilingual platform - three QR Planet features worth knowing about.

Read our full may update here:

CMYK QR Codes, Custom Domain and Language Settings | QR Planet CMYK export for print, custom domain masking for branding, and a multilingual platform - three QR Planet features worth knowing about.

Paying with QR Codes makes things easier❗

Typing payment details manually takes time-and mistakes happen easily.
IBAN, invoice number, payment reference, recipient details… all of it has to be entered correctly. With a payment QR Code, customers simply scan and pay directly from their smartphone. More and more companies are using QR Codes to simplify invoices and payment processes.

Why that matters:
✅ faster payments
✅ fewer errors
✅ less manual effort
✅ a smoother customer experience

Small scan ▶Big difference.

💡 Why being a GS1 Solution Partner matters

QR Codes are becoming part of something much bigger than marketing. They now play a role in packaging, retail, supply chains, product information and connected customer experiences. That only works if the technology behind it follows global standards. That’s why being an official GS1 Solution Partner is important to us. It means our platform fully supports GS1 standards and GS1 Digital Link, helping companies create QR Code solutions that are compliant, scalable and future-ready.

With one QR Code, businesses can connect products to:
✅ product information
✅ supply chain data
✅ digital customer experiences
✅ inventory and retail systems

For us, this is an important step in how QR Codes are evolving. Not as isolated tools, but as part of a connected product ecosystem 📲

Read more here👉 https://qrplanet.com/gs1-qr-codes-management

💡Expert Insights: QR Codes can do a lot more than most companies use them for.

Many businesses still use QR Codes as simple links. But when used strategically, they become tools for lead generation, customer interaction, tracking, automation and measurable campaigns.
That’s exactly what we focus on in our QR Planet Expert Workshops❗️

No generic presentations and no theory overload. We work directly on real use cases and campaigns together with your team. From dynamic QR Codes and branded landing pages to API integrations and white-label setups-our workshops are designed to help companies get real value from the platform.

✅ Live via Microsoft Teams
✅ Practical and team-focused
✅ Available in English, German and Spanish

Once companies see the possibilities, the way they use QR Codes usually changes very quickly.

Learn more from our QR Experts👉 https://qrplanet.com/training-qr-codes

Quick Tip💡: Planning a print campaign? Think beyond the page.

Magazines and newspapers still do something digital channels often struggle with: they get real attention. The question is no longer whether print works. The better question is: What happens after someone reads your ad❓
This is where QR Codes make a real difference.

A well-placed QR Code can turn a print ad into:
▶️ a product video 🎥
▶️ a direct path to your online shop 🛍
▶️ additional content 📖
▶️ exclusive behind-the-scenes insights 👀
▶️ measurable engagement 📊

Our advice: Don’t just add QR Codes at the end of your campaign. Plan them from the beginning.
That’s when print campaigns becomes interactive, measurable-and a lot more valuable 📲

Most QR Codes still look the same. Black and white, purely functional 🦓

That’s fine from a technical perspective. But from a brand perspective, it’s a missed opportunity.
A QR Code is often placed right on your packaging, your store, your materials. People see it before they scan it. And in that moment, it either fits your brand or it doesn’t. With a Designer QR Code, you can bring your colors, your logo and your look into that experience 🎨

A few simple things make a difference:
➡ Use your brand colors (with enough contrast)
➡ Add your logo so people instantly recognize you
➡ Include a clear call to action
➡ Keep it consistent across campaigns

It’s only a small detail. But it changes how people perceive and trust what they’re about to scan 📲

QR Code Pro Tip: No more lost vouchers❎

Paper coupons often don’t make it to checkout. They get forgotten, misplaced or simply thrown away.
A QR Code Coupon solves this. Instead of printing vouchers, you create a mobile experience that’s always with your customer and is trackable. Scan the code, view the offer, redeem it instantly 📲

🔌 How it works:
➡ Create your offer with title, image and description
➡ Set validity dates
➡ Define how the coupon can be redeemed
➡ Optional: add a barcode for direct POS scanning

💡 Why it works:
➡ No printing costs
➡ Higher redemption rates
➡ Real-time tracking of scans and usage

Keep in mind: From “free drink” to “20% off”: Digital coupons are faster to launch and much easier to manage 💻

Learn more about our new Enterprise feature, using subaccounts in a sensible way and implementing custom frames into your account.

Read the full update here:

Updates April 2026 - Custom Frames, Mandatory 2FA and admin subaccounts | QR Planet Learn more about our new Enterprise feature, using subaccounts in a sensible way and implementing custom frames into your account.

Quick Tip: Capture feedback in the moment

Collecting customer reviews shouldn’t depend on your memory. Because let’s be honest: Most people won’t come back later.

👉 A better way: a QR-powered feedback loop
With a Lead Generation QR Code, you capture your customer`s feedback exactly when the experience happens.

👉 How it works:
➡ Customer scans your QR Code
➡ Leaves a quick review via a simple form
➡ Gets an instant reward (discount, PDF, etc.)

💡 Why it works:
➡ Captures the “moment of delight” instantly
➡ Turns feedback into valuable leads
➡ Creates a direct connection with your audience

👌 Perfect for:
➡ Restaurants: Feedback right after the meal
➡ Retail: In-store or product experience
➡ E-commerce: Unboxing feedback via packaging

🎯 Pro tip: Add a small incentive-it significantly boosts response rates.

Marketing Hack: Turn your QR Codes into audio experiences

Most QR Codes just link somewhere. But what if they could speak to your audience? With Audio QR Codes, you can instantly connect offline moments with immersive sound – no app needed.

👉 How to use it:
➡ Upload your MP3 or link to Spotify / SoundCloud
➡ Customize your player (logo, image, CTA)
➡ Place your QR Code anywhere – print, packaging, events
➡ Let users scan & instantly listen

💡 Why it works:
➡ Creates emotional connection through storytelling
➡ Bridges print & digital seamlessly
➡ Adds value beyond just “clicking a link”
➡ Works across all devices

👉 Ideas to try:
➡ Books 📚: Add an audio trailer or author message
➡ Museums 🏛: Offer audio guides without extra devices
➡ Events 🎤: Share talks, highlights or backstage insights
➡ Music 🎧: Let fans instantly stream your latest track

🎯 Pro tip: Use dynamic QR Codes to update your audio anytime – even after printing.

Learn more: https://qrplanet.com/mp3-qr-code