Right Direction

😍 Nadja Bernhard wird dieses Jahr die Moderation des Retail Tech Day's übernehmen!

Neben einer charmanten Moderation freuen wir uns auf spannende Best Practise Beispiele, Startup Zapping, Keynotes und Podiumsdiskussionen mit den Kernthemen Künstliche Intelligenz, Retail Media, Cybersecurity und vieles mehr!

Bis 15.10. gibt es noch Tickets zum Early Bird Tarif
Alle Infos 👉 www.techday.at

Aleks Kljutšenkov — an extraordinary artist. Each frame is more than an image; it’s a performance of emotion, statements, and timeless vision.
New York.

ELEMENTS OF NATURE by RIGHT DIRECTION x ephemera ONE is a hybrid fashion–art installation presented at Digital Fashion Week NYC, September 11 at SHIFT Midtown. The work fuses natural textures, 3D-printed accessories, garments, and AR storytelling into a modular system designed for scalable retail. It reimagines fashion as a living system — adaptive and responsive, moving between nature and technology, physical and digital, ecology and design. Pilots in New York (September 2025) Vienna (November 2025 – April 2026) introduce the format as both artistic expression and prototype for a new phygital retail model. Credits Concept & Direction — @rightdirection.up (@ @jelizaveta_hagleitner) Concept , Artistic Direction, Textures & Print @daria_smakhtina ( @ephemera.one one) AI Art — @#digitalfashionweekxyz #DFWNYC #RDX #RightDirection #ElementsOfNature #FashionTech #Phygital

fashion is a sensor. not just owned — experienced. ELEMENTS OF NATURE — RIGHT DIRECTION x ephemera ONE sept 11 • SHIFT midtown • DFW NYC botanical textures → sculptural fashion AR/WebAR → hidden layers NFC/QR → digital memory 3D printing → live, on-site accessories on-demand, local making → less waste, more meaning we’re testing a modular phygital retail system — adaptive, transparent, scalable. NYC pilot → London →Vienna Pop-Up (Nov 2025–Apr 2026). open to NYC galleries / art spots / retail labs tap the NFC-tagged accessory to open the project site. Credits: @rightdirection.up @jelizaveta_hagleitner @daria_smakhtina @ephemera.one @ministryofspaceandtime #sustainablefashion DFWNYC #DigitalFashionWeek #ElementsOfNature #rightdirectionup #RDX #RDXPULS #Phygital #ARfashion #FashionTech #SmartRetail #OnDemand #SustainableFashion #3DPrinting #3DPrintedFashion

In a world of noise, clarity becomes power.
Not just a coat—it’s a stance. Minimal, enduring, and consciously made.

Trench Coat Orane — crafted from surplus 100% cotton and made responsibly in the EU. Order via link in bio.

Precision in motion. Power in restraint.
Right Direction isn’t about spectacle — it’s about presence.
Quiet clarity over noise. Structure over excess. Style that holds its own.
Crafted from surplus fabrics with lasting intention.
Designed for those who move with purpose.

A clear stance in a noisy world.⁠
Rooted in intention, designed to last—this is style with depth.⁠
Not chasing trends, but choosing what matters.⁠
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Quintessence Collection —an exploration of purity, renewal, and interconnectedness.⁠
Crafted from premium surplus fabrics and made in the EU with purpose.⁠
Each piece comes with its own product passport, ensuring full transparency from start to finish.⁠
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Softness with substance. Thoughtful design, timeless silhouette, crafted from recycled cashmere and ultrafine merino wool.
Akira Dress.

Message us for details or availability.

Form. Focus. Forward.
⁠The Linnea Jacket-Dress — tailored in 100% premium surplus wool.
Sculpted minimalism with edge and intention.
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Worn by
Captured by .ai
Message us for details or availability.⁠
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