The First Collection UAE
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Discover Dubai with The First Collection. A group of award-winning hotels, restaurants & experiences Introducing The First Collection!
An innovative and exciting lifestyle brand inviting you to explore aspirational spaces, places and experiences exclusive to The First Group. Whether you’re dining at our world-class restaurants or staying at our award winning hotels, The First Collection provides
exceptional lifestyle experiences tailored to your aspirations!
#TheFirstCollection
09/03/2026
With Zero%, our in-room amenity range, we use reusable, refillable bottles and organic skin and health care products as part of a more sustainable approach to your stay.
The UAE’s National Day honors its journey of growth, unity, and ambition. From all of us at The First Collection, we wish everyone a joyful and prosperous 54th UAE National Day.
Every stay, every smile, every shared story - it all adds up to something more.
From Business Bay to Jumeirah Village Circle, every property in The First Group Hospitality family welcomes you home. Rooted in the heart of Dubai and growing fast, our collection of hotels and hotel apartments brings guests closer to the city’s most iconic experiences. With visionary projects like Ciel Dubai Marina, Vignette Collection by IHG - the world’s tallest hotel, rising in Dubai Marina on the horizon, we continue to redefine what exceptional hospitality feels like.
Because every moment should leave you a little fuller - with joy, connection, and the feeling of being truly cared for.
14/10/2025
The First Collection prioritises your well-being and surroundings, which is why we use Zero%’s range of soaps and shampoos. Each bottle is made of recycled plastic, while it’s all-natural ingredients contain zero sulfates, parabens, or artificial colours.
It’s just one of the many ways we ensure each stay is a green getaway!
26/08/2025
Sustainability isn’t a checklist – it’s the heart of who we are. From innovative eco solutions to our industry-leading recycling initiatives, every detail is crafted for a greener future.
05/08/2025
We’ve moved away from single-use plastics and switched to refillable bottles, cutting down waste in every room. Our Zero% amenities are just one part of staying more sustainably.
17/06/2025
Small gestures, big impact! From bamboo keycards to our pioneering plastic-free amenities, enjoy the benefit of low-impact travel without compromising comfort.
05/06/2025
Small actions. Big difference.
This World Environment Day, our team at and rolled up their sleeves for a little something that goes a long way:
♻️ Collected plastic for
👚 Collected pre-loved clothing to donate through
🍃 Planted a flower bed on our terrace, because more green is always a good idea
Here’s to doing our bit, one small step at a time.
19/05/2025
City skyline, private terrace, and all the room to unwind at ’s Skyline Terrace suites.
07/05/2025
Perfectly located by the Dubai Canal, surrounded by the skyline, sunsets and everything in between.
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22/04/2025
This Earth Day, we’re celebrating our commitment to sustainability at The First Collection. From bamboo key cards and LUVE glass bottles to Zero% amenities in fully recycled packaging, we offer eco-conscious choices that empower guests to make a difference. In 2024, we diverted over 573 tonnes of waste, including 225 tonnes of food waste, reduced water consumption by 2%, and lowered energy use by 3%, all with the help of energy-saving fixtures. Sustainability is in every detail.
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Dubai