vertex.cgi

Dubai makes the impossible look like a Tuesday 🌆

Skyscrapers turn into canvases. Marinas become film sets. Every launch lands somewhere bigger than the last, and every campaign earns its place in a city that doesn’t slow down. Local brands here treat mixed reality the way the city treats architecture — as a tool to build something the world hasn’t seen yet.

A collection of what Dubai has been creating. Swipe through ➡️

💬 DM us CASES to get our case-study deck with 20B+ organic views delivered for enterprise brands.

Mixed reality has a new capital. It’s Qatar 🇶🇦

One of the fastest-moving regions in the world treats marketing the same way it treats everything else — at full scale, with no half-measures. Local brands are pushing mixed reality further than most global markets even consider, turning skylines, airports, and stadiums into stages for moments that travel the world.
A collection of what Qatar has been building. Swipe through ➡️

💬 DM us CASES to get our case-study deck with 20B+ organic views delivered for enterprise brands.

Qatar Airways Just Made Mom A Destination For Mother’s Day 💞

Today made Mom the only destination in the world 💌

Departure boards across Hamad International showed the same thing on every screen — flight after flight, all heading “To Mom”. Boarding passes were reissued with “DOH → MOM” instead of city codes. Aircraft on the tarmac were wrapped in massive pink letters spelling “MOM, I LOVE YOU” across the fuselage. Passengers filmed from windows, gates, and seats the second they noticed.

One little girl stood by the window, hand pressed against the glass, watching the message stretched across the plane outside. The clip alone made half the internet call their mom.

Swipe to see the sweetest thing an airline has ever done for Mother’s Day ➡️

Mom is the only destination today 💌

Marketing at Formula 1 speed 🏁

Since 2022, across 1000+ delivered projects and 20B+ organic views, we’ve had the privilege of partnering with the biggest names on the grid — Formula 1, Aston Martin, Red Bull Racing, Mercedes-AMG, and the racing world’s most iconic brands.

This is just a small part of what we’ve built together. Proud to be the creative partner of choice for motorsport’s fastest-moving brands.

Swipe to see more ➡️

💬 DM us CASES to get our case-study deck with 20B+ organic views delivered for enterprise brands.

Saudi Man Just Did The Unthinkable At The Grocery Store 🛒

A guy walked up to the display at a local supermarket, lifted the entire stand off the floor, and casually walked it to checkout while drinking one of the cans on the way. Other shoppers froze. Phones came out. The clip was everywhere within hours.

Some called it the boldest move ever caught on a Saudi store camera. Others just want to know how he pulled it off.

Swipe to see the moment that broke Saudi feeds this week ➡️

Dubai just had its most unreal launch yet 🐋

When .dubai entered the skyline, it didn’t arrive quietly. Whales gliding across towers, oceans flooding facades, an entire city turning into something between architecture and dream. A launch built to be felt before it’s understood.

A collection of moments from the most unreal Dubai launch of the year. Swipe through ➡️

Dubai woke up to something it had never seen before 🐋

Massive whales were spotted gliding across the facade of a new tower in Downtown — moving through the building as if the entire structure had turned into open ocean. Locals filmed from balconies, bridges, and traffic lights. Some pulled over just to watch. Within hours, the clips were everywhere.

The launch belongs to .dubai — a new development that decided not to announce itself with a billboard. The whole city became the billboard instead.

Swipe to see the most unreal Dubai launch of the year ➡️

Aviation hits different when the visuals match the scale ✈️

Since 2022, across 1000+ delivered projects and 20B+ organic views, we’ve had the privilege of partnering with on a series of campaigns that pushed the boundaries of what mixed reality can do. Million-view launches, headline moments, viral spectacles — each one engineered to make the world stop scrolling.

This is just a small part of what we’ve built together with the world’s most awarded airline. Proud to be the creative partner of choice for one of aviation’s most iconic brands.

Swipe to see more ➡️

💬 DM us CASES to get our case-study deck with 20B+ organic views delivered for enterprise brands.

Some brands fly. Some brands make the world look up ✈️

Qatar Airways doesn’t market like an airline. It moves like a cultural event. Every campaign lands somewhere unexpected — runways turning into runways, aircraft becoming canvases, holidays celebrated at cruising altitude, and the entire world watching from the ground.

A collection of moments built together. Swipe through ➡️

💬 DM us CASES to get our case-study deck with 20B+ organic views delivered for enterprise brands.