Sound Code Media

WHAT CREATIVE TYPES BRING TO THE TABLE
Techies, quite naturally, think tech first when seeking solutions to business problems. After all, given sufficient time and resources, computer software can be made to do pretty much anything—and this is becoming ever more true by advances in machine learning and related technologies. The trouble with techies, however, is they tend to see problems and solutions only from a technical perspective, in their world of ones and zeroes, properties and methods, database structures, and communication protocols. Thus, they often lack a holistic perspective.

That’s where creative team members can come in handy: They look at problems and solutions from completely different angles than their technical brethren. Here are a few things they bring to the table.

Thinking outside the box: Whereas technical people can become locked into approaches that they’ve followed before, to the exclusion of all else, non-techies generally don’t have that baggage. They can suggest innovative new approaches because they don’t know what’s “impossible.”
Brainstorming: Many creative roles require experience in both participating in and leading brainstorming sessions. They know how to get people of all kinds to forget their biases regarding what’s impossible, infeasible, or just plain crazy, and let the ideas flow freely in a non-judgmental setting. We all could use some more of that.
Fresh eyes: Sometimes, what you really need to solve a problem is to bring in someone who knows nothing about it, who can look at it with naïve eyes and a fresh perspective. They can suggest approaches that aren’t at all obvious beforehand but seem inherently so afterward. (Don’t you just hate that?)
Understanding the end user: Creative types, especially those in marketing, know how to reach the end users and understand and convey what their actual pain points are and what they really need in a solution. Too often, solutions are designed and built without actually speaking with the people who will be using them day in and day out. Such solutions often fail for that reason. But if you have team members who know how to lead focus groups and draw out their feelings and opinions, you can get a more complete picture of the system requirements.
Eyes on the prize: Creative types have a knack for being able to visualize an end goal and help their teammates work backward from that vision to reverse-engineer a solution. source: https://www.andplus.com/blog/how-creativity-solves-business-problems

Decoding is the process of converting code into plain text or any format that is useful for subsequent processes. Here at SoundCode Media we decode your idea to reality. Get a free quote @ [email protected]

Welcome to 2019, this year they are different trends to look forward to for better designs and adverts.

I will share with you 5 trends to look forward to in 2019.
1. Bold colors for a more attractive look.
2. Asymmetric Design having a well balanced design but avoiding the traditional way on layouts.
3. Animations have become the trend as they interact with the user as you promote your brand.
4. Gradients have been old school for a while but are now on a come back, they add depth in design.
5. Isometric design, these are mainly illustrations in designs and adverts.

I have attached a few examples. Happy 2019 from the sound creatives.

Silent but no DEAD, get in touch and Stand Out.

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“Digital design is like painting, except the paint never dries.” #2017 New Heights.

Wishing you a Merry Christmas and a glorious 2017.

As Sound Code Media we have discovered that most companies we work with don’t have “BRAND GUIDESLINES”. During the design process we saw most off their branded materials are not singing off the same hymn sheet so to speak. We will share with you the basics of “BRAND GUIDELINES”

Brand Guidelines, is a guide to how your business communicates to its customer base. It sets out fundamental rules and guides about the business principles, ethos, the logo, colour palette, typography, imagery, photography, visual device, advertisement, stationery and wording. It acts as a flexible yet robust guide to helping you maintain a strong personality to your brand that will involve and aim your businesses interests at your intended audience.
Why are Brand Guidelines important?
Every company already has their own brand, even if they don’t know it, but without a guideline to help define it and keep it consistent among employees and outside sources it is difficult to maintain a brand which is strong and recognisable in the noise of today saturated markets.
Consistency as noted above, is important to maintain a strong brand, keeping everything with a similar tone, or design making sure it‘s more recognisable, with set rules and guides in place means it’s harder to stray off target.
What should be included in a brand guideline?
First and foremost, a good guide is, well a guide; you have to make rules and some boundaries, but also keep it flexible enough to move forward and change and develop as the company changes and develops

This said here are some of the key areas a brand guideline will include:
(a) Business Overview: its vision, personality, values and history.
(b) Mission statement: include what your business wishes to achieve and maintain and promise to its customers.
(c) Tone of voice: a brief description to how the company should represent tone of voice, this may also include associating words (word banks), to help keep a consistency across different written content.
(d) Logo Usage: how the logo should be displayed, size restrictions, space restrictions, colours to use and how it displays on different background and on different colours, as well as what not to do with the logo.
(e) Colour palette: what colours are used in the brand with breakdowns and even hierarchy of colours?
(f) Type style: the fonts and styles of elements such as headers, sub headers, paragraphs, and small text (copyright text for example) and quotes should be considered, along with size ratios to each other.
(g) Image style: The style of images should be explained and examples of photography or illustration provided to get the general feel of the style. Usually Brand Guidelines are accompanied with a band of general images that may be used alongside the literature.
Templates – usually starting with business stationery such as business cards, letterheads and compliments slips, these should be designed with the logo and brand in mind and set out as examples on the guidelines.

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