She Creative Studio ZM

The purpose of branding is to stand out.

Yet one of the most common requests designers receive is:

"Can you make mine look like theirs?"

And every time I hear that question, I find myself asking:

What happened to standing out?

What happened to creating something distinctly your own rather than looking like everyone else in your industry?

And certainly not becoming a carbon copy of your competitor.

The goal of branding has always been to create distinction. To carve out your own space in a saturated market and give people a reason to remember you.

Yet, the irony is that many businesses spend years trying to look like their competitors, while the businesses they admire became successful by doing the exact opposite.

Think about the brands you instantly recognize.

Chances are, they didn't build their reputation by copying what everyone else was doing. They built it by embracing what made them different.

Which is why it always catches me off guard when a client asks me to replicate another business's brand colours, logo, or website design.

I've even had prospective clients walk away because I refused to recreate someone else's work.

As creatives, designers, and brand strategists, our job isn't to help businesses blend in. It's to help them become recognisable in a very saturated market.

Because if your entire strategy is built around looking like someone else, you've already lost the very thing that makes your brand valuable: its uniqueness.

The truth is: The brands that leave a lasting impression aren't usually the ones following the crowd....They're the ones brave enough to create their own lane.

Rihanna broke the internet with her superbowl half time performance but what people don’t realize is that slick & intentional touch up with her new invisimatte blotting powder during the show earned her brand US$$5.6 million media impact in the first 12 hours after the show.

And despite not getting paid, that genius marketing stunt earned her brand a lot more recognition and revenue that will keep increasing for weeks & probably months to come.

Now that’s what I call a win after being intentional about marketing a brand that you’re passionate. When you choose to show up, show out and intentionally put your brand in front of your audience, growth & scaling of any business is inevitable.

I’m not saying constantly post on your socials or send out spammy newsletters - that’s a no no .. never do anything just for the sake of doing it - Instead be strategic and plan what to share, where to share that masterpiece and most importantly who to share it with because at the end of the day your brand isn’t for anyone / everyone.

If you love your biz, be intentional about it — it’s time to stop treating it like a hobby.

Martia Wells] officially relaunched yesterday!!! Congratulations Martia 🥂 It was an honor being able to work with you & watch you bring your vision to life!!

Do you need a safe space that covers infertility, faith and motherhood? Martia Wells] is your girl💃🏾

Don’t get left behind, head over to her to see her website in action.

Spotlighting —who’s coming in hot with how much she loves her brand upgrade!! As I read this, I was reminded of what a blessing the internet is, what a joy it is to serve other women, and how insanely incredible it is to see them implementing what they had learned from our time together. ​​​​​​​​
Cheers to building more brands based on faith, purpose, and being of service to others!

The success of your brand can't piggyback off of a DIY pretty logo. Yes, I’m going there TUH-DAY!!- Brand strategy always comes before design with the goal of result-driven design that generates revenue/reels in customers on a long-term basis. Don't be caught sleeping while your competitors build businesses that stand the test of time.

Whenever I tell this girl a crazy idea, she just smiles - sometimes laughs out loud but most importantly gives really sound advice that makes it a bazillion times better. I don't take her support for granted and I remain so​​​​​​​​
thankful for having a sister/friend like her and what she means to me! Double tap if you have someone like this who gets you through spaces that would make you look pretty insane.

This is kinda silly, but again 😅 … Do you have a work-from-home uniform/outfit? Like do you wake up every day and get ready like your leaving the house because you want to feel ready to work, or do you throw on anything and work from the couch while being tucked under a cozy blanket?💁🏽‍♀️ I'm definitely that biz owner that gets ready in the morning ( Athleisure is the preferred attire) with a full-on face beat before sitting at my desk and diving into work. What does your morning look like and what do you wear whilst working from home? Share with me in the comments below.