Butterfly Effect Intelligence

The first half of 2022 has pushed the competitor needle further, as FSPs have moved beyond discounts, payment holidays and other ‘direct’ incentives to keep customers engaged. Brands have used their advisory skills to the maximum, in an effort to provide added value to struggling consumers. BEI is a brand that intently tracks and analyses the Financial Services market, so it’s notable just how important it’s becoming for brands to be aware of these market shifts, to enhance relative brand effectiveness.

The Global Sustainable Investment Review put sustainable investment AUM at USD 35.3 trillion in 2021. Our analysis finds ESG measurement to be complex and contentious. Concerns include "Greenwashing" and high ratings for firms manufacturing harmful products. The entire life cycle of ESG fund strategies needs careful consideration.

A great author recently said, "The Pandemic is a Portal... We can choose to walk through it, dragging the carcasses of our prejudice and hatred… Or we can walk through lightly, with little luggage, ready to imagine another world." BEI is ready for a new world together with you.

The Financial Services sector seems to be conducting an orchestra from higher ground, figuring out new ways to survive and thrive. Stand-out brands behave holistically and authentically.
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Always be willing to assist your clients by being able to quickly switch gear where needed, and don’t wait to be asked. Don’t get stuck on one thing or one way of doing things. Be proactive and care deeply about what your clients care about.

Investment managers in South Africa generally have a tendency to paint black and white scenarios, insinuating that if local investment doesn’t move offshore, it will amount to little. South Africa does face challenges and lots of them. Yes, there’s a case for not putting all eggs in one (smallish) JSE basket. However, there’s perhaps a better case to be made for ‘having your cake and eat it’. Investec Asset Management reminds investors that they could surf the waves, enjoy the beautiful beaches and lifestyle in South Africa, while simultaneously reaping the benefits of well-chosen offshore funds. An excellent strategy in times of uncertain change.

An FSP in Kenya recently showed some interesting creativity by launching a free beauty-therapy session for its medical aid members who are recovering in hospital. The company cites studies that show a sense of well-being leads to faster recovery from illness. Those not wanting a pamper session can opt instead for a free Uber ride home, on discharge. Thoughts?

ARIS Title Insurance Corporation has introduced a new service for title risk assessment of artworks for potential buyers. It was introduced for art buyers and/or future sellers who might want to mitigate potential risks beforehand.

ARIS Art Insurer Launches New Risk-Assessment Product 'Know Your Title' - The service looks into provenance and sellers' histories. Read More

April 2019 saw international FSPs tailoring products for art buyers, dog-owners, healthcare professionals and holiday-home renters, among others. https://lnkd.in/dAM4ngz (Photo by Stephen Kraakmo on Unsplash)

Increasing access to affordable and more powerful devices is driving convenience to a new level, giving rise to trends such as Contextual Commerce. These changes are forcing financial services incumbents and challengers to partner and innovate as never before. https://lnkd.in/gNM9HBr

As we anticipate the public launch of Discovery Bank this month, the Vitality model is probably the best-known example of Behaviour Economics in SA. But as Banksurers are flavour of the year, two other insurers may also be eyeing this space. Read more here: https://lnkd.in/g6c7zYQ