Previdar

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Culture. Style. Identity.

Photos from Previdar's post 10/06/2026

What happens when a cult skincare brand teams up with one of the world’s most recognisable fitness communities?

Kiehl's South Africa and Gold's Gym are redefining wellness through movement, skincare and community, proving that healthy skin and healthy living go hand in hand.

From immersive workout experiences to essential winter skincare must-haves, we caught up with Kiehl’s South Africa Product Manager, Chanel Pond, to unpack the collaboration, the brand’s wellness philosophy and the products to reach for this season.

Tap the link below to read the full feature.

🔗 https://www.previdar.com/kiehls-and-golds-gym-are-redefining-wellness-through-skincare-and-community/

09/06/2026

Blending R&B, neo-soul, jazz, and hip-hop, Mikhalé Jones has steadily established herself as one of South Africa’s most exciting contemporary artists.

In this edition of My Favourite Things, the singer-songwriter takes us beyond the music, sharing the people, passions, rituals, and everyday comforts that inspire her creativity, keep her grounded, and bring her joy.

Tap the link below to read the full feature! ✨

🔗 https://www.previdar.com/my-favourite-things-mikhale-jones/

06/06/2026

Celebrity makeup artist shares who her first two clients were at her highly anticipated masterclass hosted by . 💄✨

Curious to know who helped kickstart her journey? Press play. 🔥

Photos from Previdar's post 05/06/2026

African luxury is taking centre stage at the 2026 Hollywoodbets Durban July. ✨

At a joint media briefing, MaXhosa Africa and Saso’s Marquee Experience officially announced their landmark partnership for the 2026 Durban July, while also unveiling Kabza De Small as the first headline act for the Saso’s Marquee Experience.

With Stella Artois and Moët & Chandon joining the award-winning marquee, and MaXhosa set to present a first-of-its-kind fashion showcase, this collaboration promises an immersive celebration of fashion, culture and African excellence.

🔗 https://www.previdar.com/sasos-marquee-experience-partners-with-maxhosa-africa-to-champion-african-luxury-at-the-durban-july-2026/

04/06/2026

A conversation with fashion pioneer and founder, , as the brand unveiled its collaboration with for the 2026 . 🔥

From culture and craftsmanship to the vision behind one of the year’s most anticipated partnerships, we got the inside scoop.

Press play. ▶️

Photos from Previdar's post 03/06/2026

From viral blush looks to global beauty influence, Painted by Esther has become one of makeup’s most celebrated names. ✨

As she prepares to bring her expertise to South Africa for the NYX Cosmetics Masterclass, we’re looking at the artistry and impact behind the phenomenon.

Tap the link below to read more.

🔗 https://www.previdar.com/painted-by-esther-is-changing-beauty-one-blush-look-at-a-time/

Photos from Previdar's post 02/06/2026

Inspired by the theatrical world of Barbette, Erdem’s latest resort collection moves between sharp tailoring and romantic draping, blending interwar glamour with modern fluidity. ✨

Think crystal embellishments, dramatic silhouettes, and a masterclass in contrast. 💎

Photos from Previdar's post 29/05/2026

Blending patchwork, African prints and township influences, designer Luthando Mbobo transforms fabric into a reflection of identity, memory and culture with his fashion brand, Mbobo Movement. Oversized denim silhouettes, textured layering and carefully stitched details come together to tell stories of community, heritage and individuality.

In our latest feature, we sit down with the designer behind Mbobo Movement to unpack authenticity, African storytelling, creative resilience and why fashion’s new definition of “cool” is rooted in truth, not trends.

Tap the link below to read our feature with the designer.

🔗 https://www.previdar.com/mbobo-movement-is-crafting-a-new-kind-of-african-cool/

Photos from Previdar's post 27/05/2026

A court-ure moment. 🎾🔥

Wearing a custom Nike look designed by Kevin Germanier, tennis star Naomi Osaka 大坂なおみ turned into her own runway with shimmering gold details, sculptural pleats and undeniable main character energy.

📸: misterfifou (IG) for Outlander Magazine

Photos from Previdar's post 20/05/2026

From dry skin and cracked lips to moisture-starved curls, winter calls for beauty products that actually understand local skin, local hair and local conditions.

In our latest beauty feature, we spotlight the South African beauty essentials carrying us through winter, featuring Lelive, Swiitch Beauty, AMAZI and more.

Think barrier-supporting skincare, nourishing oils, hydrating makeup and winter haircare that keeps the glow going all season long. 🇿🇦

Tap the link below to read more! ✨

🔗 https://www.previdar.com/the-winter-edit-south-african-beauty-essentials-for-the-cold-season/

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