Tradeway

A big congratulations to all the brands recognised at the 2026 Product of the Year Awards.

These awards celebrate products chosen by South African consumers, making each win a powerful reflection of trust, relevance and everyday impact.

From household favourites to everyday essentials, the winning products show which brands continue to earn attention, confidence and loyalty in a competitive market.

Recognition like this speaks to more than product performance. It highlights the brands that are meeting real consumer needs and staying meaningful in the moments that matter.

We would like to extend our congratulations to selected winners in the comments below.

Youth Day is a reminder of the energy, potential and importance of young people shaping South Africa's future.

At Tradeway, young talent plays a meaningful role in bringing brands to life across the country, with 75% of our field service team between the ages of 18 and 25.

Today, we recognise the ambition, resilience and contribution of the youth who continue to show up, learn, grow and make an impact in the world of brand activations and field marketing.

Happy Youth Day, South Africa.

Through product sampling, in-store engagement, or experiential campaigns, Tradeway creates activations that enable consumers to understand, trust and ultimately choose your brand.



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South African consumers have spoken, and Unilever’s trusted food brands have earned incredible recognition at the 2026 Product of the Year Awards.

Congratulations to Unilever on winning across these categories:

- Curry Powder: Rajah Curry Powders
- Food Spices: Robertsons Braai & Grill, Chicken Spice, Steak & Chops
- Stock Cubes: Knorrox Stock Cubes
- Stock Powder: Knorrox Stock Powders

These are brands that play a real role in South African kitchens, shopping baskets and everyday meals.

Tradeway is proud to have actively collaborated with and supported efforts that help bring these products closer to consumers in meaningful ways.

A well-deserved win for the teams behind Rajah, Robertsons and Knorrox.

In a market where consumers are more cautious and competition is increasing, the brands that succeed are those that make it easier for people to choose them.

At Tradeway, we design activations that remove friction, highlight value, and build trust at the exact moment it matters most.

This is how we turn attention into action, and action into measurable growth.

Because when everything works together, the result is not just visibility. It is performance.

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Getting attention is one thing. Turning it into sales is another.

In a market where FMCG growth is just 3.5% in value and 0.9% in volume, that gap becomes a real business challenge.

At Tradeway, we design activations that help brands convert interest into real action.



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The best activations do more than engage.

They guide people towards a decision.

At Tradeway, that is exactly what we create.



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How do you turn a simple grooming routine into a beauty experience people want to step into?

For Gillette Venus South Africa, it started with the Self-Smoothing Studio, a photo-led brand activation designed to make shaving feel simple, relatable and confidence-building.

Tradeway helped bring the experience to life with House of Beauty 2026 with an interactive stand that invited visitors to step in, take part, capture the moment and engage with the brand in a more personal way.

From the bathtub-inspired photo moment to the “What’s Your Bare Minimum?” quiz and giveaway mechanic, the activation gave visitors a fun way to connect with Gillette Venus beyond the product itself.

Because great activations don't just show people what a brand does. They help people feel what the brand means.

Gillette Venus South Africa Takealot

Consumers are looking for value in every purchase. They are comparing more, evaluating more, and choosing more carefully.

At Tradeway, we create activations that make that value clear and easy to understand.

This simplifies the decision-making process and helps brands convert more sales.



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Consumers move between online and in-store all the time.

At Tradeway, we design activations that bridge these environments, connecting real-world experiences with digital engagement to create a continuous journey from discovery to purchase.

Because when experiences are connected, results are amplified.



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