Design Inc.

Recognizing the need for a visually cohesive and spiritually resonant identity, I embarked on this project for Bridge Church. The aim? To create a brand that speaks directly to their mission of making Jesus known. Every design decision, from color palette to typeface, was intentional, reflecting the church's vibrant community and unwavering faith. Take a look at the full Brand Style Guide I developed here https://shorturl.at/lMHwB

Saving the World from Bad Design 🚀⁣⁣
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I recently worked on a quick win improvement for Complete Communications, and I'm excited to share the transformation! 🎉⁣⁣
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Issues with the Existing Logo:⁣⁣
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Readability: ⁣⁣
↳The font used was difficult to read, especially from a distance or at smaller sizes.⁣⁣
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Color Contrast: ⁣⁣
↳The text and background contrast needed enhancement for better visibility.⁣⁣
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Modern Design:⁣⁣
↳The overall design felt a bit dated and could benefit from a more modern, streamlined look.⁣⁣
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Visual Hierarchy: ⁣⁣
↳The visual hierarchy needed improvement to make the brand name stand out more prominently.⁣⁣
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Improvements in the Redesigned Logo:⁣⁣
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↳New Symbol:⁣⁣
A symmetric composition formed from a visual play on the "C C" letterforms, adding a unique and recognizable element to the brand.⁣⁣
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Clear Typography: ⁣⁣
↳The new design uses a clean, modern font that improves readability and gives a more professional appearance.⁣⁣
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Better Contrast: ⁣⁣
↳Enhanced color contrast between the text and the background for improved visibility.⁣⁣
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Contemporary Aesthetic: ⁣⁣
↳The redesigned logo no longer feels dated, ensuring it remains relevant and effective while maintaining the brand’s essence.⁣⁣
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↳Visual Balance: ⁣⁣
Improved visual hierarchy ensures that “Complete Communications” stands out effectively, making a strong impression.⁣⁣
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This isn’t a full rebrand or strategy, just a small step in my mission to save the world from bad design. If you’re ready to elevate your brand, let’s connect!⁣⁣
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⁣⁣⁣⁣Hi, I'm Brendon McIntosh ⁣⁣⁣⁣⁣⁣
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⁣⁣⁣⁣I'm the secret slingshot that helps underdogs defeat Goliath brands⁣⁣⁣⁣⁣⁣
⁣⁣
⁣𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 ✅ to learn how to harness the power of your brand.

⁣⁣⁣⁣

A "free trial" that requires your credit card details isn’t free—it’s a trap!⁣⁣⁣
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Find out why relying on "slippage" to boost profits damages your brand authenticity.⁣⁣⁣
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I recently received this message from Franklin Tavarez who I'm sure would most likely be a LinkedIn Bot:⁣⁣⁣
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"Hi there, Brendon!⁣⁣⁣
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I’m Franklin from the LinkedIn Premium team. We’d like to offer you a 1-month free trial of Premium to grow your career faster."⁣⁣⁣
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NO THANKS! (& Every other Co.)⁣⁣⁣
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(Building a brand? You’ll want to save this)⁣⁣⁣
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As a brand designer, I've seen the fallout when brands use deceptive tactics like credit card-required free trials. While it might generate short-term gains, it severely damages brand authenticity and trust.⁣⁣⁣
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Here's why deceptive free trials are a bad strategy for brands:⁣⁣⁣
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1. Erodes Trust: ⁣⁣⁣
Customers feel deceived when unexpected charges appear. Trust is hard to rebuild once broken.⁣⁣⁣
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2. Relies on "Slippage": ⁣⁣⁣
Big corporations often bank on "slippage"—customers forgetting to cancel their trials and getting charged. This strategy prioritizes profit over genuine customer relationships.⁣⁣⁣
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3. Harms Brand Authenticity: ⁣⁣⁣
Authentic brands are transparent and honest. Deceptive tactics undermine your brand’s integrity.⁣⁣⁣
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4. Creates Negative Sentiment: ⁣⁣⁣
Unexpected charges lead to frustration and negative reviews, damaging your brand image and customer loyalty.⁣⁣⁣
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5. Misses Long-term Loyalty: ⁣⁣⁣
Authentic interactions build long-term loyalty. Tricking customers into payments destroys potential lifelong relationships.⁣⁣⁣
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6. Ethical Concerns: ⁣⁣⁣
Marketing something as free when it isn’t is simply unethical. Brands should strive for honesty and integrity in all interactions.⁣⁣⁣
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7. Transparent Offers: ⁣⁣⁣
A truly free trial should be just that—free. No hidden charges, no strings attached. Transparency fosters trust and respect.⁣⁣⁣
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Brands, remember: relying on "slippage" and deceptive tactics might boost short-term profits but it erodes trust and damages your authenticity. Build your brand on transparency and honesty for long-term success. ⁣⁣⁣
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Need help with your brand? Remember I’m just one DM away.⁣⁣⁣
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Repost if useful ♻️⁣⁣⁣
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Have you ever felt tricked by a "free trial"? How did it affect your perception of the brand? Let's discuss in the comments!⁣⁣⁣
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Hi, I'm Brendon McIntosh ⁣⁣⁣⁣⁣⁣⁣
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I'm the secret slingshot that helps underdogs defeat Goliath brands ⁣⁣⁣⁣⁣⁣⁣
⁣
𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 to learn how to harness the power of your brand. ⁣⁣⁣⁣⁣⁣⁣
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𝐖𝐞 𝐢𝐧𝐭𝐞𝐫𝐫𝐮𝐩𝐭 𝐭𝐡𝐢𝐬 𝐛𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭 𝐟𝐨𝐫 𝐚 𝐊𝐈𝐍𝐆𝐃𝐎𝐌 & 𝐊𝐈𝐍𝐆 𝐏𝐨𝐬𝐭 🎙️ 𝐏𝐑𝐎𝐉𝐄𝐂𝐓 𝐃𝐈𝐆𝐆𝐈𝐍𝐈𝐓𝐘

Yes, Dr Dre, I improvised the name from 𝐍𝐨 𝐃𝐢𝐠𝐠𝐢𝐭𝐲 🎵

𝑇ℎ𝑖𝑠 𝑝𝑟𝑜𝑗𝑒𝑐𝑡 𝑤𝑎𝑠 𝑏𝑜𝑟𝑛𝑒 𝑙𝑎𝑠𝑡 𝑛𝑖𝑔ℎ𝑡, 𝑎𝑛𝑑 𝐼'𝑚 𝑒𝑥𝑐𝑖𝑡𝑒𝑑 𝑡𝑜 𝑠ℎ𝑎𝑟𝑒 𝑡ℎ𝑒 𝑐𝑜𝑛𝑐𝑒𝑝𝑡 𝑤𝑖𝑡ℎ 𝑦𝑎'𝑙𝑙. 𝐼𝑡'𝑠 𝑐𝑎𝑙𝑙𝑒𝑑 𝑃𝑟𝑜𝑗𝑒𝑐𝑡 𝐷𝑖𝑔𝑔𝑖𝑛𝑖𝑡𝑦. 𝐼𝑓 𝑠𝑜𝑚𝑒𝑜𝑛𝑒 𝑖𝑛 𝑦𝑜𝑢𝑟 𝑐ℎ𝑢𝑟𝑐ℎ 𝑖𝑠 𝑑𝑒𝑠𝑡𝑖𝑡𝑢𝑡𝑒 𝑏𝑢𝑡 𝑒𝑎𝑔𝑒𝑟 𝑡𝑜 𝑤𝑜𝑟𝑘 𝑎𝑛𝑑 𝑟𝑒𝑔𝑎𝑖𝑛 𝑡ℎ𝑒𝑖𝑟 𝑑𝑖𝑔𝑛𝑖𝑡𝑦, 𝑦𝑜𝑢 𝑐𝑎𝑛 𝑠𝑒𝑡 𝑢𝑝 𝑡ℎ𝑒 𝑡𝑒𝑚𝑝𝑙𝑎𝑡𝑒, 𝑝𝑟𝑖𝑛𝑡 𝑖𝑡, 𝑎𝑛𝑑 ℎ𝑒𝑙𝑝 𝑡ℎ𝑒𝑚 𝑔𝑒𝑡 𝑏𝑎𝑐𝑘 𝑜𝑛 𝑡𝑟𝑎𝑐𝑘.

1. 𝐄𝐝𝐢𝐭𝐚𝐛𝐥𝐞 𝐒𝐨𝐮𝐫𝐜𝐞 𝐅𝐢𝐥𝐞𝐬:
I'll be making them available for free download.

2. 𝐇𝐨𝐰 𝐭𝐨 𝐆𝐞𝐭 𝐈𝐭:
Comment "Digginity" if you’d like to receive the template once finalized.

3. 𝐅𝐨𝐫𝐦𝐚𝐭𝐬 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞:
- Adobe Illustrator
- Canva

4. 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬:
- Set at A2 (420 x 594 mm)
- Scalable vector format for any ISO A series size
- Pictured here is A0 due to lack of a good A2 mockup

5. 𝐒𝐡𝐨𝐮𝐭𝐨𝐮𝐭:
by James, I used your awesome handwriting font on the poster. Can I package it with the template? This is entirely free and non-profit.

P.S. Which do you think works better? Light Mode or Dark Mode?

𝐻𝑖, 𝐼'𝑚 𝐵𝑟𝑒𝑛𝑑𝑜𝑛 𝑀𝑐𝐼𝑛𝑡𝑜𝑠ℎ.
𝐼'𝑚 𝑡ℎ𝑒 𝑠𝑒𝑐𝑟𝑒𝑡 𝑠𝑙𝑖𝑛𝑔𝑠ℎ𝑜𝑡 𝑡ℎ𝑎𝑡 ℎ𝑒𝑙𝑝𝑠 𝑢𝑛𝑑𝑒𝑟𝑑𝑜𝑔𝑠 𝑑𝑒𝑓𝑒𝑎𝑡 𝐺𝑜𝑙𝑖𝑎𝑡ℎ 𝑏𝑟𝑎𝑛𝑑𝑠, 𝑎𝑛𝑑 𝐼’𝑚 𝑜𝑛 𝑎 𝐾𝑖𝑛𝑔𝑑𝑜𝑚 & 𝐾𝑖𝑛𝑔 𝑀𝑖𝑠𝑠𝑖𝑜𝑛. 𝑇ℎ𝑒 𝑣𝑖𝑠𝑖𝑜𝑛 𝑖𝑠 𝑡𝑜 𝑒𝑞𝑢𝑖𝑝 𝑐ℎ𝑢𝑟𝑐ℎ𝑒𝑠 𝑤𝑖𝑡ℎ 𝑏𝑒𝑎𝑢𝑡𝑖𝑓𝑢𝑙 𝑎𝑛𝑑 𝑢𝑠𝑒𝑓𝑢𝑙 𝑑𝑒𝑠𝑖𝑔𝑛 𝑎𝑠𝑠𝑒𝑡𝑠, 𝑟𝑒𝑠𝑜𝑢𝑟𝑐𝑒𝑠, 𝑎𝑛𝑑 𝑠𝑘𝑖𝑙𝑙𝑠 𝑠𝑜 𝑡ℎ𝑒𝑖𝑟 𝑚𝑎𝑡𝑒𝑟𝑖𝑎𝑙𝑠 𝑐𝑎𝑛 𝑚𝑎𝑘𝑒 𝑎 𝑚𝑒𝑎𝑛𝑖𝑛𝑔𝑓𝑢𝑙 𝑖𝑚𝑝𝑎𝑐𝑡 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑘𝑖𝑛𝑔𝑑𝑜𝑚.

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐯𝐨𝐭𝐞 𝐟𝐨𝐫 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐭𝐨 𝐥𝐞𝐚𝐝 𝐲𝐨𝐮𝐫 𝐜𝐨𝐮𝐧𝐭𝐫𝐲?

𝐖𝐡𝐢𝐜𝐡 𝐛𝐫𝐚𝐧𝐝 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐜𝐡𝐨𝐨𝐬𝐞?

𝑇𝑜𝑑𝑎𝑦 𝑖𝑠 𝑒𝑙𝑒𝑐𝑡𝑖𝑜𝑛 𝑑𝑎𝑦 𝑖𝑛 𝑆𝑜𝑢𝑡ℎ 𝐴𝑓𝑟𝑖𝑐𝑎. 𝐵𝑢𝑡 𝑙𝑒𝑡'𝑠 𝑡𝑎𝑘𝑒 𝑎 𝑚𝑜𝑚𝑒𝑛𝑡 𝑡𝑜 𝑒𝑥𝑝𝑙𝑜𝑟𝑒 𝑎 𝑤𝑖𝑙𝑑 𝑠𝑐𝑒𝑛𝑎𝑟𝑖𝑜. 𝑃𝑖𝑐𝑡𝑢𝑟𝑒 𝑡ℎ𝑖𝑠: 𝐴𝑙𝑙 𝑡ℎ𝑒 𝑤𝑜𝑟𝑙𝑑'𝑠 𝑙𝑒𝑎𝑑𝑒𝑟𝑠 𝑎𝑟𝑒 𝑜𝑛 𝑜𝑛𝑒 𝑎𝑖𝑟𝑝𝑙𝑎𝑛𝑒. 𝑇𝑟𝑎𝑔𝑖𝑐𝑎𝑙𝑙𝑦, 𝑖𝑡 𝑐𝑟𝑎𝑠ℎ𝑒𝑠, 𝑙𝑒𝑎𝑣𝑖𝑛𝑔 𝑎 𝑙𝑒𝑎𝑑𝑒𝑟𝑠ℎ𝑖𝑝 𝑣𝑎𝑐𝑢𝑢𝑚.

𝐹𝑜𝑟 𝑡ℎ𝑒 𝑛𝑒𝑥𝑡 𝑓𝑜𝑢𝑟 𝑦𝑒𝑎𝑟𝑠, 𝑝𝑜𝑙𝑖𝑡𝑖𝑐𝑎𝑙 𝑝𝑎𝑟𝑡𝑖𝑒𝑠 𝑛𝑒𝑒𝑑 𝑡𝑖𝑚𝑒 𝑡𝑜 𝑟𝑒𝑔𝑟𝑜𝑢𝑝. 𝑆𝑜, 𝑒𝑎𝑐ℎ 𝑐𝑜𝑢𝑛𝑡𝑟𝑦 𝑑𝑒𝑐𝑖𝑑𝑒𝑠 𝑡𝑜 𝑒𝑙𝑒𝑐𝑡 𝑎 𝑏𝑟𝑎𝑛𝑑 𝑡𝑜 𝑔𝑜𝑣𝑒𝑟𝑛. 𝑊ℎ𝑖𝑐ℎ 𝑏𝑟𝑎𝑛𝑑 𝑤𝑜𝑢𝑙𝑑 𝑦𝑜𝑢 𝑣𝑜𝑡𝑒 𝑓𝑜𝑟? 𝐴𝑙𝑠𝑜, 𝑡ℎ𝑒 𝐶𝐸𝑂 𝑤𝑖𝑙𝑙 𝑏𝑒 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑖𝑑𝑒𝑛𝑡 🫣

1. 𝐀𝐩𝐩𝐥𝐞 – 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐬𝐥𝐞𝐞𝐤 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬.
↳ Imagine a government that prioritizes cutting-edge technology and user-friendly policies.

2. 𝐍𝐢𝐤𝐞 – 𝐉𝐮𝐬𝐭 𝐝𝐨 𝐢𝐭.
↳ A nation driven by motivation, excellence, and relentless pursuit of greatness.

3. Tesla – Accelerating the world's transition to sustainable energy.
↳ Leading with a vision for a sustainable future and groundbreaking innovation.

4. 𝐀𝐦𝐚𝐳𝐨𝐧 – 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐨𝐛𝐬𝐞𝐬𝐬𝐢𝐨𝐧.
↳ Efficiency, convenience, and service at the heart of governance.

5. 𝐏𝐚𝐭𝐚𝐠𝐨𝐧𝐢𝐚 – 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐬𝐭𝐞𝐰𝐚𝐫𝐝𝐬𝐡𝐢𝐩.
↳ A government focused on sustainability and ethical practices.

Feel free to choose a brand not listed here!

Each of these brands has a unique ethos. Their leadership could redefine governance, emphasizing their core values.

𝑆𝑜, 𝑖𝑓 𝑦𝑜𝑢 𝑐𝑜𝑢𝑙𝑑 𝑐𝑎𝑠𝑡 𝑦𝑜𝑢𝑟 𝑣𝑜𝑡𝑒 𝑡𝑜𝑑𝑎𝑦, 𝑤ℎ𝑖𝑐ℎ 𝑏𝑟𝑎𝑛𝑑 𝑤𝑜𝑢𝑙𝑑 𝑦𝑜𝑢 𝑐ℎ𝑜𝑜𝑠𝑒 𝑡𝑜 𝑙𝑒𝑎𝑑 𝑦𝑜𝑢𝑟 𝑐𝑜𝑢𝑛𝑡𝑟𝑦 𝑎𝑛𝑑 𝑤ℎ𝑦? 𝐷𝑟𝑜𝑝 𝑦𝑜𝑢𝑟 𝑡ℎ𝑜𝑢𝑔ℎ𝑡𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑐𝑜𝑚𝑚𝑒𝑛𝑡𝑠!

P.S. 𝐏𝐚𝐭𝐚𝐠𝐨𝐧𝐢𝐚 has my vote !

Need help with your brand? Remember I’m just one DM away.

Repost if useful ♻️

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✚⁣⁣⁣⁣
┊⁣⁣⁣⁣
┊⁣⁣⁣⁣

⁣⁣⁣⁣Hi, I'm Brendon McIntosh

⁣⁣⁣I'm the secret slingshot that helps underdogs defeat Goliath brands ⁣⁣⁣⁣

⁣⁣⁣𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 ✅ to learn how to harness the power of your brand. ⁣⁣⁣⁣

Lessons from Ironman 70.3 that every entrepreneur needs.⁣⁣
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7 lessons to get you fit for business. ⁣⁣
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𝑇𝑟𝑎𝑖𝑛𝑖𝑛𝑔 𝑓𝑜𝑟 𝑎𝑛 𝐼𝑟𝑜𝑛𝑚𝑎𝑛 70.3 𝑖𝑠𝑛’𝑡 𝑗𝑢𝑠𝑡 𝑎𝑏𝑜𝑢𝑡 𝑝ℎ𝑦𝑠𝑖𝑐𝑎𝑙 𝑔𝑟𝑖𝑡—𝑖𝑡’𝑠 𝑎 𝑐𝑟𝑎𝑠ℎ 𝑐𝑜𝑢𝑟𝑠𝑒 𝑖𝑛 𝑟𝑢𝑛𝑛𝑖𝑛𝑔 𝑎 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠. 𝑇ℎ𝑒 𝑗𝑜𝑢𝑟𝑛𝑒𝑦 𝑡𝑎𝑢𝑔ℎ𝑡 𝑚𝑒 𝑙𝑒𝑠𝑠𝑜𝑛𝑠 𝑡ℎ𝑎𝑡 𝐼 𝑛𝑜𝑤 𝑎𝑝𝑝𝑙𝑦 𝑒𝑣𝑒𝑟𝑦 𝑑𝑎𝑦.⁣⁣
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1. 𝐒𝐡𝐨𝐰 𝐔𝐩 𝐄𝐯𝐞𝐫𝐲 𝐃𝐚𝐲
Training demands daily commitment. Business success? Same deal. Consistency beats sporadic bursts of effort.⁣⁣
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2. 𝐏𝐥𝐚𝐧, 𝐛𝐮𝐭 𝐒𝐭𝐚𝐲 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞
An Ironman 70.3 plan is crucial, but life throws curveballs. In business, have a strategy but be ready to pivot when needed.⁣⁣
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3. 𝐌𝐞𝐧𝐭𝐚𝐥 𝐓𝐨𝐮𝐠𝐡𝐧𝐞𝐬𝐬 𝐑𝐮𝐥𝐞𝐬
Enduring those long training sessions builds mental muscle. Business setbacks are just training for your resilience.⁣⁣
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4. 𝐏𝐥𝐚𝐲 𝐭𝐡𝐞 𝐋𝐨𝐧𝐠 𝐆𝐚𝐦𝐞
Ironman 70.3 isn’t a sprint. Neither is business. Focus on sustainable growth over quick wins.⁣⁣
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5. 𝐅𝐢𝐧𝐝 𝐘𝐨𝐮𝐫 𝐓𝐫𝐢𝐛𝐞
Training alone is tough; community support is a game-changer. In business, network and build strong relationships.⁣⁣
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6. 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐖𝐢𝐧𝐬
Every training milestone matters. In business, celebrate small victories to keep the momentum going.⁣⁣
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7. 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟
Gear, nutrition, coaching—they’re investments in success. Same in business: keep learning and upgrading your skills.⁣⁣
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𝐼𝑟𝑜𝑛𝑚𝑎𝑛 70.3 𝑡𝑎𝑢𝑔ℎ𝑡 𝑚𝑒 𝑡ℎ𝑎𝑡 𝑣𝑖𝑐𝑡𝑜𝑟𝑦, 𝑤ℎ𝑒𝑡ℎ𝑒𝑟 𝑖𝑛 𝑎 𝑟𝑎𝑐𝑒 𝑜𝑟 𝑖𝑛 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠, 𝑖𝑠 𝑎𝑏𝑜𝑢𝑡 𝑑𝑖𝑠𝑐𝑖𝑝𝑙𝑖𝑛𝑒, 𝑟𝑒𝑠𝑖𝑙𝑖𝑒𝑛𝑐𝑒, 𝑎𝑛𝑑 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑐 𝑝𝑙𝑎𝑛𝑛𝑖𝑛𝑔. 𝐴𝑝𝑝𝑙𝑦 𝑡ℎ𝑒𝑠𝑒, 𝑐𝑜𝑛𝑠𝑖𝑠𝑡𝑒𝑛𝑡𝑙𝑦 𝑎𝑛𝑑 𝑠𝑢𝑐𝑐𝑒𝑠𝑠 𝑖𝑠 𝑖𝑛𝑒𝑣𝑖𝑡𝑎𝑏𝑙𝑒 ⁣⁣
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Need help with your brand? Remember, I’m just one DM away.⁣⁣
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Repost if useful ♻️⁣⁣
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What's your biggest endurance challenge that taught you a business lesson? Share below!⁣⁣
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Hi, I'm Brendon McIntosh ⁣⁣⁣⁣⁣⁣
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I'm the secret slingshot that helps underdogs defeat Goliath brands ⁣⁣⁣⁣⁣⁣
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𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 ✅ to learn how to harness the power of your brand. ⁣⁣⁣⁣⁣⁣
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IRONMAN IRONMAN South Africa

Hey founder / entrepreneur building a brand. What's the biggest challenge you've faced or are facing ?

One of the world's leading experts in branding said, "Forget the brand!"⁣⁣⁣⁣⁣⁣⁣
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Get this one thing right, and the brand will follow... ⁣⁣⁣⁣⁣⁣⁣
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(Building a brand? You'll want to save this)⁣⁣⁣⁣⁣⁣⁣
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I recently caught "How To Build A Brand, Not Just A Business" with Omar El-Takrorii & Chris Do. (Link to the episode in the comments) ⁣⁣⁣⁣⁣⁣⁣
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Here's the bit that caught my attention:⁣⁣⁣⁣⁣⁣⁣
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"There's something that I read from the late Tony Hsieh from his book 'Delivering Happiness,' and he said, 'Forget the brand'...⁣⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣..and everybody's like, 'What? What do you mean, forget the brand?' He goes, 'Get the culture right; the brand will follow.'"⁣⁣⁣⁣⁣⁣⁣
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I preach culture, and this resonates like, dammit, he is right. This statement underscores a fundamental truth about branding that many overlook.⁣⁣⁣⁣⁣⁣⁣
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Here’s why a strong culture is crucial:⁣⁣⁣⁣⁣⁣⁣
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1. No company has a strong brand with a poor culture.⁣⁣⁣⁣⁣⁣⁣
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2. Culture sets the tone for every touchpoint.⁣⁣⁣⁣⁣⁣⁣
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3. Culture drives how employees interact with customers and each other.⁣⁣⁣⁣⁣⁣⁣
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4. One bad experience can undo years of customer loyalty.⁣⁣⁣⁣⁣⁣⁣
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5. A strong, consistent culture ensures that the brand remains intact as the company grows.⁣⁣⁣⁣⁣⁣⁣
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Nurture, grow, and guide a strong culture to shape your brand.⁣⁣⁣⁣⁣⁣⁣
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If you don't, your brand culture will develop on its own. Reshaping it later is much harder and more expensive than getting it right from the start.⁣⁣⁣⁣⁣⁣⁣
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Struggling with your brand? Remember, I'm just one DM away.⁣⁣⁣⁣⁣⁣⁣
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Share if useful ♻️⁣⁣⁣⁣⁣⁣⁣
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What brand culture experience either won or lost your loyalty, please let me know in the comments.⁣⁣⁣⁣⁣⁣
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Hi, I'm Brendon McIntosh ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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I'm the secret slingshot that helps underdogs defeat Goliath brands ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 ✅ to learn how to harness the power of your brand. ⁣⁣⁣⁣⁣⁣⁣⁣⁣
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Which brand has earned your loyalty ?

What it feels like when AI writes your posts! 🤖⁣⁣⁣⁣
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How to make your content better than 90% of others! ⁣⁣⁣⁣And... ⁣⁣
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Save your brand from getting sanitized by AI ⁣⁣
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(Building a brand? You’ll want to save this.⁣)⁣⁣
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This weekend, I asked my gardener to make a scarecrow because the pigeons keep getting into my Pak choi. I really want fresh Pak choi to cook with ramen noodle dishes!⁣⁣⁣⁣
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As I was taking a photo of Alfred, the new scarecrow, I realized it was the perfect meme for what it's like when you let AI write your posts.⁣⁣⁣⁣
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Alfred has the parts, and while he may not be the most beautiful or convincing imitation human, there are much better imitations. But they remain just that: imitations.⁣⁣⁣⁣
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LinkedIn and social media, in general, are flooded with AI-generated content that all looks, feels, and sounds the same! BORING & PREDICTABLE!⁣⁣⁣⁣
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All of this can't beat the one thing you have that is unique: YOU! Literally your brand!⁣⁣⁣⁣
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1. Personality⁣⁣⁣⁣
2. Visual Identity⁣⁣⁣⁣
3. Tone of Voice⁣⁣⁣⁣
4. Values⁣⁣⁣⁣
5. Story⁣⁣⁣⁣
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By all means, use AI as a tool for ideation, refinement, processing, and formatting. Use it to become more efficient and buy yourself more time to focus on being creative. ⁣⁣⁣⁣
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I'm not against AI. It's a wave that will sweep in whether you like it or not, and you'll either learn to ride it or get swept up by it.⁣⁣⁣⁣
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Let's drive towards a future where humans get to focus on the arts while AI grinds out the slog work, not the other way around.⁣⁣⁣⁣
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Using AI as a tool = WIN. Letting AI take the wheel = FAIL!⁣⁣⁣⁣
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In the long run, people who rely too heavily on AI and become lazy to think creatively will be like Michael Newman, played by Adam Sandler in the movie Click.

Even if it works in the short run, the long-term payoffs won't be worth it.⁣⁣⁣⁣
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P.S. In case you were wondering, Alfred is a terrible scarecrow. In fact, the pigeons love him so much they prefer to munch the Pak choi closest to him for his company.⁣⁣⁣⁣
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Struggling with your brand? Remember, I’m just one DM away.⁣⁣⁣⁣
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Repost if useful ♻️⁣⁣⁣⁣
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How are you integrating AI into your branding efforts without losing your unique touch?⁣⁣⁣⁣
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Lets play out with Fake Plastic Trees ⁣⁣⁣⁣⁣⁣⁣
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(a Song by Radiohead)⁣⁣⁣⁣⁣⁣⁣
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She looks like the real thing⁣⁣⁣⁣⁣⁣⁣
She tastes like the real thing⁣⁣⁣⁣⁣⁣⁣
My fake plastic love⁣⁣⁣⁣⁣⁣⁣
But I can't help the feeling⁣⁣⁣⁣⁣⁣⁣
I could blow through the ceiling⁣⁣⁣⁣⁣⁣⁣
If I just turn and run⁣⁣⁣⁣
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Hi,
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I'm the secret slingshot that helps underdogs defeat Goliath brands ⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 ✅ to learn how to harness the power of your brand. ⁣⁣⁣⁣⁣⁣
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People are more easily moved than convinced.⁣⁣

Master this and increase interest, conversions, retention and loyalty!

(Building a brand? You’ll want to save this)⁣⁣
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In the world of branding, attempting to hard sell and convince people often falls flat. Instead, focus on moving them. This approach fosters deeper connections and lasting loyalty.⁣⁣
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Here’s why moving your audience is more effective than convincing them:⁣⁣
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1. Emotions Create Bonds ⁣⁣
People remember how you make them feel. An emotive engaging message builds a stronger, more memorable connection than a logical argument ever could.⁣⁣
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2. Authenticity Resonates ⁣⁣
Authentic stories and genuine interactions move people. Hard selling can feel forced and insincere, but authenticity breeds trust and loyalty.⁣⁣
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3. Visual Storytelling ⁣⁣
Compelling visuals can evoke emotions instantly, bypassing the need for lengthy explanations. A powerful image or design can move your audience in ways words alone cannot.⁣⁣
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4. Empathy and Understanding ⁣⁣
Show your audience that you understand their needs and feelings. Empathy builds a bridge between your brand and your audience, making them feel valued and understood.⁣⁣
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5. Relatable Experiences ⁣⁣
When people see themselves in your brand story, they are more likely to form a connection and stay engaged. Share experiences that resonate with your audience’s lives⁣⁣
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Emotional connection beats hard selling every time.⁣⁣
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Struggling with your brand? Remember, I'm just one DM away.⁣⁣
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Repost if useful ♻️⁣⁣
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What’s the most emotionally moving brand experience you've encountered? Share in the comments!⁣⁣
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Hi, I'm Brendon McIntosh ⁣⁣
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I'm the secret slingshot that helps underdogs defeat Goliath brands ⁣⁣
⁣⁣
𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 ✅ to learn how to harness the power of your brand. ⁣⁣
⁣⁣
hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag

Business and creativity: a match made in heaven or a recipe for disaster?⁣⁣⁣⁣⁣
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The top three things business and creative teams must understand about each other for success.⁣⁣⁣⁣⁣
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(Building a brand? You’ll want to save this)⁣⁣⁣⁣⁣
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Business needs to comprehend the power of creativity, and creatives need to understand the goals of business. This is when the magic happens, and you get iconic things like the Nike "Just Do It," Coca-Cola "Share a Coke," and Apple's "Think Different" campaigns.⁣⁣⁣⁣⁣
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They know they need each other, but it's like they speak a different language, and there's often friction due to misunderstanding. ⁣⁣⁣⁣⁣
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The best brand designers are a good balance of left and right-brained. They know how to speak the language of business and uncover their goals so that they can provide what they need to reach their destination, instead of what they think they need. ⁣⁣⁣⁣⁣
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People who truly understand both worlds and bridge the gap possess a superpower.⁣⁣⁣⁣⁣
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The top three things Business People need to understand about creative ⁣⁣⁣⁣⁣
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⁣1. Creativity is not just about making things pretty; it's about solving problems and driving results.⁣⁣⁣⁣⁣
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2. Collaboration with creatives can lead to innovative solutions and a competitive edge in the market.⁣⁣⁣⁣⁣
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3. Trusting and empowering creatives leads to better outcomes and stronger brand identities.⁣⁣⁣⁣⁣
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The top three things creative people need to understand about business:⁣⁣⁣⁣⁣
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1 Understanding business objectives helps in creating designs that align with the company's goals and resonate with the target audience.⁣⁣⁣⁣⁣
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2. Familiarity with business terminology and processes enhances communication and collaboration with other departments.⁣⁣⁣⁣⁣
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3. Adapting creative ideas to fit within budget and time constraints is essential for successful project implementation.⁣⁣⁣⁣⁣
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Wanna speak the same language ? essential reading. ⁣⁣⁣⁣⁣
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For creatives to understand business: "Creative Strategy and the Business of Design" by Douglas Davis⁣⁣⁣⁣⁣
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For business to understand creativity: "Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration" by Ed Catmull⁣⁣⁣⁣⁣
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Understanding between business and creative teams is crucial for success. After all, collaboration and mutual understanding lead to iconic campaigns and stronger brands
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“Struggling with your brand? Remember I’m just one DM away” ⁣⁣⁣⁣⁣
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Please repost if useful.⁣ ♻️⁣⁣⁣⁣
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P.S. What's the biggest miscommunication between business and creative teams you've ever witnessed? Share your story in the comments and let's laugh about it together!⁣⁣⁣⁣⁣