AP Systems

⚔️ Odoo vs HubSpot: Which one makes more sense for your business?
HubSpot is a powerful CRM and marketing platform.
But what happens when your business needs more than CRM?

Odoo brings together:
💼 CRM
💰 Accounting
📦 Inventory
🛒 eCommerce
🏭 Manufacturing
👥 HR
📋 Projects
📧 Email Marketing
📱 Social Marketing
⚙️ Marketing Automation
🌐 Website

Instead of running your CRM in one system and your operations in another, Odoo connects the entire business.

And Odoo's current pricing offers its suite of applications under a single per-user subscription, depending on the plan.
HubSpot is excellent at CRM and marketing.
Odoo goes further into the business itself.
The right choice depends on what your business actually needs.
Need help deciding?

📩 Speak to AP Systems.

📬 The right message. To the right person. At the right time.

Sending the same email to your entire database isn't marketing.
It's broadcasting.

With Odoo, you can create targeted audiences using filters and customer information, allowing your marketing to become far more relevant.
Think:
🎯 New leads
💼 Existing customers
🛒 Previous buyers
📈 High-value opportunities
💤 Customers who haven't engaged recently

Different customers have different needs.
Your marketing should reflect that.
Odoo helps you turn your customer database into a smarter marketing engine.
Want to see what's possible?

📲 Talk to AP Systems.

📧 Your email marketing shouldn't be an afterthought.

With Odoo Email Marketing, you can:
✉️ Build professional emails
🎨 Use drag-and-drop design tools
🎯 Segment your audience
📅 Schedule campaigns
🧪 Run A/B tests
📊 Track campaign performance
🔄 Build mailing campaigns

And because it's part of Odoo, your email marketing doesn't have to live separately from your CRM.

Your contacts, leads, campaigns and customer data can all work together.
The result?

More relevant communication.
Less manual work.
Better visibility.

That's the difference between sending emails and running email marketing.

⚙️ Stop doing manually what Odoo can automate.

A new lead comes in.
What happens next?
With Odoo Marketing Automation, you can build workflows that automatically respond based on customer behaviour and your chosen criteria.

For example:
➡️ New lead enters your CRM
➡️ Send a welcome email
➡️ Wait 3 days
➡️ If they opened it → send the next message
➡️ If they didn't → send a follow-up
➡️ Notify your sales team
➡️ Continue nurturing the lead

All automatically.
Your team focuses on selling and building relationships.
Odoo handles the repetitive work.
That's marketing automation done properly.

Want to automate more of your marketing?
📩 Talk to AP Systems.

🎯 One campaign. Multiple channels. One system.

Imagine launching a campaign where your:
📧 Email
📱 Social posts
💬 SMS
🔔 Push notifications
are all part of the same campaign.

That's the power of Odoo Marketing.
Instead of managing your campaign across several disconnected platforms, Odoo lets you bring your communications together and track the results.
Even better?

You can connect campaign activity back to things like leads, opportunities, quotations and revenue.

Marketing shouldn't just be about likes and opens.
It should be connected to business results.
Discover what Odoo 19 can do for your marketing.

📲 AP Systems | Odoo Specialists

📱 What if your social media was part of your ERP?

With Odoo 19, your marketing team can manage social media activity directly from Odoo.

Create. Schedule. Monitor. Analyse.
All from one place.

Odoo Social Marketing allows you to connect business accounts, create and schedule posts, manage campaigns and track engagement.

That means fewer tabs.
Fewer disconnected tools.
And less jumping between platforms.

Your social media shouldn't live in isolation from your customer data.
With Odoo, your marketing activity can be connected to the rest of your business.
Want to see how it works?

📩 Chat to AP Systems about Odoo 19.

🚀 Odoo 19 isn't just an upgrade. It's a smarter way to run your business.

Your ERP shouldn't just record what happened.

It should help you do more with less admin.

Odoo 19 brings your business closer together with improvements across:

💼 Sales & CRM
📧 Email Marketing
📱 Social Marketing
⚙️ Marketing Automation
🤖 AI & intelligent workflows
📊 Reporting
📦 Inventory
💰 Accounting
🌐 Website & eCommerce

Instead of stitching together different systems, integrations and spreadsheets, Odoo gives your teams one connected platform.

One system. One source of truth. One place to grow.

Ready to see what Odoo 19 could do for your business?

📲 Talk to AP Systems.

⚠️ Your Odoo version isn't just a number. It can affect your bottom line.

Running an older Odoo version means missing out on newer functionality — and potentially paying a legacy-version surcharge.

With Odoo 19, businesses can take advantage of:

🤖 Smarter automation
📧 More powerful email marketing
📱 Integrated social media management
🎯 Better campaign management
⚙️ Advanced marketing workflows
🧠 New AI capabilities
📊 Improved reporting and visibility

The real question isn't:

“Can we keep running our old Odoo?”

It's:

“What are we missing by not upgrading?”

AP Systems can help you assess your current system and build a practical roadmap to Odoo 19.

📩 Let's talk about your upgrade.

🚨 Still running an older version of Odoo? It could be costing you more.

If your business is running a legacy Odoo version, you may now be paying an additional 30% surcharge on your Odoo Enterprise subscription.

And that raises an important question:

Why keep paying more to stay on an older version when Odoo 19 is already here?

Odoo 19 brings improvements across automation, marketing, AI, accounting, operations and more — while keeping your entire business connected on one platform.

At AP Systems, we help businesses assess their current Odoo environment, plan their upgrade and make the move with minimal disruption.

📲 Running Odoo 17 or older? Let's talk about your upgrade.

Running Odoo 16 or earlier? Your next renewal may include a 30% surcharge you didn't budget for.

Odoo's updated support policy now applies an additional cost to Enterprise subscriptions running a version outside the three most recently released versions. If your contract has renewed since July 2025 and you're on an older version, this may already be affecting your invoice — or will soon.

The good news: the fix is straightforward, and the surcharge stops the moment you upgrade.

Read our full breakdown of how the policy works and what to check before your next renewal.

https://ap-systems.co.za/blog/news-2/the-real-cost-of-falling-behind-on-odoo-versions-24