Pavlo Phitidis

Pavlo Phitidis

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SME Investor, Author of both SweatScale$ell and ResetRebuildReignite, Speaker, Founder of the Aurik

I believe that business owners are the most valuable contributors to society. It takes courage to start a business, creativity to do it differently and care to sustain it. These qualities should be celebrated above all others and they are best done so through seeing business owners succeed at this endeavor. I make this happen daily through my work at Aurik, writing books, commenting on business issues in the media and living, eating, sleeping the issues being faced by business owners 24/7.

Greater Manchester Means Business with Kane International 04/06/2026

In the first episode of Jonathan Hoole of Kane International shares a simple leadership lesson: "If you do not set a vision, you wander."
It’s a conversation about setting a shared destination, exports, growth and building businesses that create long-term prosperity.
Watch here: https://youtu.be/m917UtqQYd8?si=hxsJ9ipJxZ3cwrrM
Greater Manchester Chamber Of Commerce Aurik Business

Greater Manchester Means Business with Kane International Greater Manchester Means Business shares the stories behind the com...

Photos from Pavlo Phitidis's post 02/06/2026

Republic Lifestyle manufactures homeware products locally for South African retailers, from cushions and curtains to bedding and outdoor products.
Guy Hamlin grew the business by competing differently: faster response, local design and smaller test runs that help retailers reduce risk.
His lesson for business owners is simple: Protect your core. Do not let pride or bad bets drain the part of the business that still has real potential.
Listen to the full feature on East Coast Radio Smile90.4fm and Jacaranda 94.2
Nominate your business to be featured on the station websites.
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From commodity to control: how to escape the price trap 27/05/2026

If your customers are always pushing your price down, here’s the hard truth:
You’re being seen as a commodity.

That doesn’t mean your business is weak.

It means how it’s positioned and structured is working against you.

I’ve written a practical piece for on how to break out of that trap and start building a business that gives you control again.

Read it here:

From commodity to control: how to escape the price trap Businesses can move beyond price competition by solving higher-level client problems and building structured, recurring revenue models.

27/05/2026

You can build a good business and still stay stuck if the market cannot clearly tell what you do best.
This week I share the story of an owner who discovered that customers under pressure were not buying variety. They were buying certainty.
That shift changed how the business positioned itself, who it focused on, and how it plans to scale.
If your business feels harder to grow than it should, this episode will resonate. Listen here https://www.youtube.com/watch?v=AKAws9dJCfIand subscribe wherever you get your podcasts

Photos from Pavlo Phitidis's post 26/05/2026

Deojay Petroleum Kzn keeps trucks, forklifts and factory operations moving with locally blended lubricants built for serious industry.
But this is about more than oil.
Nisha Reddy and Trishen Naidu protected local jobs and local manufacturing by stepping from employees into ownership through a management buyout.
The lesson: build people before you need them. The future owner of your business may already be inside it.
Listen to the full feature on East Coast Radio Smile 90.4FM and Jacaranda 94.2 and nominate your business to be featured on the station websites.
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20/05/2026

Growth problems do not always start inside the business.
Sometimes they begin with changing customer behaviour: Smaller orders. More urgency. More pressure on delivery, planning, and margin.

In this week’s Business Builders episode, I sat with an owner facing exactly that challenge and the lesson was simple but important:
If your customer’s success depends on using your product properly, then customer training becomes part of the product.
That shift changes how you scale.

Watch here: https://youtu.be/0rpnYbKTQ9k and build a business that runs with you, not because of you.

Stop fighting the noise: growth starts with what you control 19/05/2026

Most business owners spend too much energy reacting to noise they cannot control.
Markets shift. Costs move. Customers change. That never stops.
The businesses that scale are usually the ones that build control where it matters most: how work gets done, how decisions get made, and how value gets delivered consistently.
I wrote this piece for owners trying to grow without being pulled apart by constant pressure and distraction.
Read it Elite Business

Stop fighting the noise: growth starts with what you control Learn the importance of operational excellence for business growth and how it can drive success even in challenging environments.

Photos from Pavlo Phitidis's post 19/05/2026

SupaHot Geysers helps restore thousands of warm showers in South African homes every month.
Behind that is Shaaz Moosa, who rebuilt a local manufacturing business in a tough market against bigger competitors.
His lesson for business owners is simple: Stop waiting for easy. The hard road often shapes you into the person your business needs.
Listen to the full feature on East Coast Radio and Jacaranda 94.2
Nominate your business to be featured on the station websites.
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13/05/2026

Business owners need to get more comfortable talking about money.
Not because money is everything, but because a business cannot survive without it.

This week on Business Builders podcast, I share a different perspective: Money is like water.
You do not own it. You are simply the custodian of it for a period of time. The real question is how you use it.

Used well, it creates growth, opportunity, jobs, and value for everyone connected to the business.

Listen at the link: https://youtu.be/kc1kqCVzXZE
Subscribe wherever you get your podcasts.

Photos from Pavlo Phitidis's post 12/05/2026

The Pole Yard has sold enough timber poles to stretch to the moon and back.
What started with a fax machine and handwritten price lists has become a serious business built over years of steady growth.

The learning for all of us is that growth brings complexity. Strong businesses – Future50 businesses - build the systems and people to handle it well.

The Pole Yard wants your help to identify the location for their next branch… and the best motivation wins a prize
Get the details by listening to the full feature on East Coast Radio and Jacaranda 94.2 Find the links here https://aurik.com/resources/future50/ and nominate your business to be featured.
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