HKLM Group

HKLM's Latest Brand Transformation: The Tengile MalaMala Collection Launch

We are proud to announce our partnership in the launch of the Tengile MalaMala Collection, a significant new chapter in the Sabi Sand's luxury safari landscape.

We undertook a complete brand refresh of the newly launched Tengile MalaMala Collection, encompassing a new logo, a comprehensive corporate identity, website development, and all content and photoshoots.

The Tengile MalaMala Collection brings together two iconic reserves, offering unparalleled privacy and exceptional wildlife viewing along 20km of the Sand River.

At the heart of the brand is the philosophy of Ntumbuluko, a Shangaan principle rooted in a deep respect for nature and a commitment to preserving the delicate balance of the ecosystem. This ethos guides both the guest experience and the partnership between private stewardship and the local community, ensuring that when people prosper, so too does the wilderness.

This project truly embodies how strategic branding can elevate a vision built on deep purpose and unique value.

Discover how we're creating impactful change through brands.

Building an African brand requires more than just good intentions. It requires curiosity, context and care. SWIPE to see some common mistakes that brands make when entering the African market.

Africa isn’t waiting to be discovered, validated or to trend.
Brand Africa is rising.
Newsflash: Africa is a voice, a force and a vibe.

HAPPY AFRICA DAY! 🌍

Mzansi's brands have undergone a significant evolution. From functional to fearless, utility to identity, and “keepin' it local” to global icon. Disruptive design, voice, and purpose have helped them step into their unique flavour, and we’re lovin' it. Yes, that was a McDonald’s reference.

What do you think has been the most iconic logo change from a South African brand?

SPOTTED! 🙌

HKLM’s co-founder, Gary Harwood, speaking on a panel at ’s Travel Indaba 2025, one of the largest tourism marketing events on the continent. The Business Opportunity Networking Day (BONDay) creates a platform for knowledge sharing on the latest global trends and insights within this sector.

With eco-tourism and luxury travel branding being among one of our specialities, and a portfolio that includes some of the world’s leading eco-tourism brands both locally and internationally, this was a valuable opportunity to share our journey and learning.

Under the Discover stream, the panel explored the untapped opportunities within Africa’s tourism sector with a focus on authentic immersion. Highlighting unknown destinations, unique experiences, and Africa’s cultural heritage. African travel has so many opportunities for those who seek them, and we’re here to bring them to life.

We asked ChatGPT to judge our team's coffee orders and this was the result. ☕🍵

This is a judgement-free zone, obviously 🙃💀 Happy Monday!

This past weekend, HKLM’s Head of Digital, Bongani Khumalo, joined an inspiring panel at the South African Trade & Consumer Expo, where the topic was “Marketing, Media & PR for the Next Generation”.

A huge thank you to Southafricatradeandconsumerexpo and the host, Jordan Kensington for creating a platform for future-focused conversation, we’re always proud to contribute to these important industry talks. Shoutout to Bongz for flying the orange flag high!

Sean McCoy waved the orange flag high in Ethiopia last week with Ethiopian Investment Holdings, where he shared insights on our favourite topic–branding.

This collaborative workshop between HKLM and EIH explored the role of strategic branding in driving investment attractiveness and market growth. The discussion focused on capacity development, equipping executives in the EIH portfolio companies with a deeper understanding of branding and how to approach it strategically.

Ethiopian Investment Holdings

🔥 Congratulations, Team Bond Fire! 🔥

As part of a company-wide team-building initiative, we challenged teams to come up with a creative solution to help our CSI partner secure sustainable funding. It was a test of strategy, storytelling, and impact, and the results were nothing short of inspiring.

Team Bond Fire brought the heat with a bold and strategically led idea that wowed the judges, helping them secure a great prize! 😋

This challenge wasn’t just about innovation, it was about collaboration. Watching teams come together across departments, ignite ideas, and rally around to showcase our company's purpose reminded us just how powerful creative energy can be when it’s shared.