Subtle-T

Sometimes, growth means change. 💛

Subtle T needed a rebrand because it didn’t truly reflect a brand people could connect with and support, it showed up more like a personal hobby than a professional, retail-ready shop.

I the founder of Subtle T and my team realized that for people to believe in what we do, they needed to see themselves boldly represented in the brand.

This rebrand was with intentional, had heart, and a whole lot of love and tears behind the scenes. 🧵

We are excited for this new chapter, and we hope you are too.

Welcome to bold Redefined.

Happy women’s day to all the amazing women out there! 🌺 Today, let’s celebrate the beautiful tapestry of strength, resilience, and creativity that women weave everyday. As you knit your dreams to life, remember that each stitch you make adds to the vibrant fabric of our world 🌎 Keep purling, keep crafting, and keep inspiring! ❤️🧶

Sandton: you showed up and showed love to Subtle-T 💖🙏🏾😆 We appreciate the support, love and feedback we received over the weekend. Thank you to for representing us over the weekend 🙏🏾 you’re a ⭐️ and team player. Being on home land for the showcase brought a renewed sense of energy, encouragement and community! We are grateful to for the opportunity to showcase our work and to support in the best way possible

What’s fluffy, lightweight and warm?

Mohair! 🧶

We’ve been working with mohair lately and it’s been a very interesting experience so far. This yarn is perfect for summer and winter with its lightweight, fluffy, yet not chunky thickness.

It could keep you cool in the summer and perfect to layer up in the wintertime.

So ideally, we’ve created a sweater that fits the needs for both seasons. Come through to in Sandton City to come and see the products!

We have three colours: ice blue, toffee brown and gloomy grey. Which colour tickles your fancy? ⬇️

Last year, introduced the Youth Makers Competition,a fantastic initiative aimed at propelling young entrepreneurs to new heights. The competition was designed to discover, support and promote the freshest talents in business, giving them a platform and the resources to shine.

It’s with immense pride and joy that we announce Subtle-T Designs as one of the winners of the Woolies Youth Makers Competition for 2024! 🥳🎉 This is a milestone moment for us, and we are ‘hooked’ on the immense joy this recognition brings. It is a testament to the hard work, passion, and creativity that fuels our business 🏆

Our hearts are ‘stitched’ with immense gratitude for this honour. We want to extend our deepest thanks to everyone who has been part of our journey so far. Your support, encouragement, and belief in our products have ‘woven’ a strong foundation for our success- we couldn’t have ‘knitted’ this success story without you!

As we relish this moment, we are also excited for what lies ahead. We will continue to ‘crochet’ our dreams into reality, creating unique, handcrafted items that reflect our love for this art. We are committed to maintaining the high quality that you have come to expect from us, and we can’t wait to share our future creations with you.

For those of you in Cape Town, Johannesburg, or Durban, we have some exciting news- we’re coming to a store near you! Stay tuned for more details.

Once again, thank you for being part of our journey. Here’s to ‘stitching’ our dreams into reality

Our designer and founder spotted in the Mbali Sweater 🧶

Crochet pillowcases:

Subtle-T 🧶

A quick check in the mirror before you head out and slay!

Photographer:

-T

The Mbali set is minimal but still playful and sexy with its own play on asymmetry. Available to order in the colour of your choosing.

Set design and photography :

The Mbali sweater 🌺| Available for order.