Lucidity Design
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South African based
Freelance designer and developer working with agencies and startups to build strategy-led branding and marketing solutions.
It’s how you boost business numbers by solving the right problems. THERE ARE NO SECRETS TO SUCCESS. It is the result of preparation, hard work, and applied learning from failure. The name is an extension of my design philosophy — create meaningful clear solutions for the client and their users – not for myself. I begin every problem with an open mind, curious spirit and without preconceived ideas to achieve clarity of expression. Hence, I began Lucidity.
09/04/2026
Most “creator platforms” don't fix visibility.
They just optimise it for engagement.
That's not discovery. That's compliance.
Link in bio.
17/03/2026
Built Codex Workspace — a structured local dev setup for cleaner multi-repo workflows, repo-native runtimes, and a separate Workspace Hub.
Repo: https://github.com/RichardGeorgeDavis/Codex-Workspace
12/03/2026
The product wasn't confusing. The explanation was.
A 2019 case study on turning complex workflow software into a story teams can follow — outcomes over features, clarity over jargon.
Link in bio.
Turning complex workflow software into a story teams can actually follow The product wasn’t confusing. The explanation was.
05/03/2026
Targets are useful — they're just not a compass.
When the spreadsheet becomes the narrative, the promise gets diluted.
A practical take on brand leadership: use brand as the decision system.
Link in bio.
Brand Leadership: Leading With the Promise, Not the Spreadsheet A practical way to use brand as the operating system for decisions — especially when everything’s changing.
13/02/2026
In food & beverage, B2B isn’t “less emotional” — it’s emotional one step removed.
Retailers and distributors still sell to people. If your consumer story doesn’t move product, you’re harder to list — and easier to replace.
I wrote a short piece on building a multi-channel approach that supports relationships (instead of trying to replace them), plus a simple framework to tighten your messaging.
Food & Beverage Marketing With strong pressure to meet evolving consumer demands, food and beverage marketing must adapt fast
New drop: a bento-style spot for Downtown Music Africa, shown at FAME Week.
Built for agencies + producers who need music that works legally and emotionally.
Hit me if you want one for your next launch.
07/08/2025
The Power Within 🔥
Born in fire, he doesn't rise—he erupts.
A sentinel of smoke and flame.
Volcano beneath. Inferno above.
This isn't just rebirth—it's domination.
30/07/2025
The Veil of Dusk ☁️🌊
A crimson cloud drifts over a bloodlit sea.
Stillness and storm hold hands.
It feels like a memory you never lived… or a warning you never heard.
Serenity scorched in red.
20/11/2024
Love just got loud! 💋⚡ From cherubs with attitude to neon lips, these designs scream punk rebellion and bold vibes. Which one's your favorite? 🖤✨
Experimental Three.js demo using the new WebGPURenderer, BatchedMesh, and some playful post-processing effects to push the limits of real-time 3D on the web.
https://prototypes.432.co.za/modular-matrix/
11/11/2024
🔪 Jason Voorhees like you've never seen him before—exploding with neon chaos! This piece is a psychedelic tribute to the slasher icon of 'Friday the 13th.' Perfect for horror fans who appreciate a 🌈 colorful twist on a cult classic!
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Category
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Website
Address
8 Farrar Gardens, 44 Derwent Avenue, Farrarmere
Benoni
1501
Opening Hours
| Monday | 09:00 - 17:00 |
| Tuesday | 09:00 - 17:00 |
| Wednesday | 09:00 - 17:00 |
| Thursday | 09:00 - 17:00 |
| Friday | 09:00 - 17:00 |
| Saturday | 10:00 - 14:00 |