Gabriel

How the Instagram algorithm works now
Personalized feed: The main feed continues to be a mix of content from accounts you follow and recommended posts based on your interests.

Increased photo content: CEO Adam Mosseri has stated that the platform is rebalancing to show more photos in the feed, especially if that’s what users engage with.
Carousel advantage: Carousels (posts with multiple images or videos) are a powerful photo format. They can increase the chance of engagement because users might see the second or third photo in the post on a subsequent scroll.

Diversified content strategy: A mix of different content formats, including Reels, Stories, and both single images and carousels, is the most effective approach for visibility.

Tips for photo posts
Use carousels: This is the most recommended photo format to increase engagement, especially with the option of up to 20 images.

Create photo dumps: This type of engaging carousel post can be a great way to share multiple photos in one post.

Consider your audience: Photos may have better reach with existing followers, while videos might be better for reaching new audiences.

Stay consistent: Continue to use a variety of content formats to keep your audience engaged.

Wow