Worcester Interactive

Roses are red, violets are blue, our marketing team made Valentines… and yes, they’re about you. 💌

Swipe through to meet the crew — and feel free to claim your favorite. Happy Valentine's Day! 💘

Hey besties… it's finally time. WI-Fri 300. 🥲

What started off as an office prank on our CEO Chris somehow turned into a (nearly) weekly ritual that lasted six years. Three hundred playlists later, it’s hard to believe this little tradition became such a defining part of who we are.

To us, these were more just playlists. They were proof that a ragtag team of marketers can absolutely spiral into a three-hour debate about whether a song “fits the theme.” Each one is a snapshot of our wildly different musical tastes, all coexisting in one shared space. They were our creative sandbox: a place to experiment, collaborate, and outdo ourselves week after week.

As the numbers climbed, so did the challenge, pushing us to think out of the box with our themes. We hid secret messages in song orders. We built full-blown series like "Start Making Sense" (all five senses… and a sixth). We tackled ABCs of entire genres. We made birthday playlists that reflected every aspect of our personalities. We each picked songs around a central idea, somehow making chaos feel cohesive.

It forced us to think sideways. To get weird. To commit to the bit. 🎵

More than anything, WI-Fris became a team-building tradition disguised as a joke. It gave us a shared creative outlet outside of our usual client work. It let us celebrate each other. It reminded us that the best ideas sometimes start as pranks and turn into company culture.

We’re going to miss this era of WI. But we’re grateful for every theme we almost scrapped, every caption we overthought, and every idea that made the office laugh.

Three hundred playlists later, we’re better for it. We're beyond grateful to each and every person who had a hand in bringing them to life.

From all of us at WI: thank you for listening. 💙🎧
https://open.spotify.com/playlist/2DXMVnk89gcVptbKBK2Mag?si=97c6ce65aa024441

It's that time of year.... where us marketing nerds get just as excited for (if not more than) the Super Bowl Ads.

Which tropes are you predicting to see this year? 🏈

GO PATS!

is back! And we cooked up something special (and existential). 🔭

Nearly 6 years after we invented these playlists as an office prank, we're still going strong with another birthday takeover by our founder and CEO Chris Dalton.

Help us ring in his 42nd birthday with Worcester Interactive's Guide to the Galaxy - as told by our resident bass player's favorite hardcore, nu metal, and alt rock hits.

Hit the link to listen in and say cheers:
https://open.spotify.com/playlist/3B51QUvAruEZZD6XQseDI6?si=f9f960df4b1e41d6

Most marketing campaigns chase clarity.

Marty Supreme's "Dream Big" campaign did the opposite... and consequently, struck a chord in the cultural zeitgeist.

Timothée Chalamet didn’t just promote the new A24 movie. He became the campaign. By fully inhabiting Marty’s snarky, overconfident, slightly unhinged energy, the rollout blurred the line between actor, character, and marketing stunt in a way that felt intentional, chaotic, and deeply modern. The result sparked awareness and, more importantly, genuine intrigue.

The brilliance of Dream Big lies in its refusal to explain itself. A staged Zoom call where Chalamet pitches wildly impractical ideas with manic sincerity. A surprise appearance atop the Las Vegas Sphere. A bright orange blimp (watch out Nickelodeon) floating over LA with zero context. Big-name celebrities and athletes, from Tom Brady and Frank Ocean to Kendall Jenner and Bill Nye, donning the now-infamous Marty Supreme jackets. Paparazzi shots that felt like performance art.

None of these moments “sell” the movie in a traditional sense. Instead, they invite the audience to participate by asking, "What is this movie even about?"

And that question became the hook.

The bewilderment and confusion was part of the appeal— especially effective coming from a figure like Timothée, who's no stranger to a head-scratching digital footprint. Online discourse varied from “Is this real?” and "What is he doing?" to "Has anybody checked on him lately?" The internet didn’t just consume the campaign; it amplified it to a level that transcends advertising and enters the realm of cultural shorthand. You don’t need to know what Marty Supreme is; you just need to recognize that it’s everywhere.

From the marketer's perspective, Dream Big stands out because it trusts the audience. It assumes cultural literacy. It rewards curiosity. It resists over-explanation in an era where audiences expect answers on a silver platter. And most importantly, it commits to the bit with unbridled confidence.

Confusing? Absolutely.
Absurd? Without question.
Effective? Undeniably.

Kudos to A24, the Marty Supreme marketing team, and Timmy for the masterclass in buzz-first marketing. This was one of the most memorable guerrilla campaigns we’ve seen in years - and undoubtedly a . 🏓🟠