The Bra Shop

A black bra that does it all? Yes, please! 🖤

The Norah Flex combines incredible comfort, beautiful shaping, and the flexibility you need for all-day wear. Trust us—once you try it, you’ll understand the hype.

Available now in-store in a full size range and color options!

✨ Models Wanted! ✨

The Bra Shop is seeking women of all ages, sizes, and backgrounds to participate in an upcoming professional photo shoot taking place in late June.

This is a wonderful opportunity to:
-Receive professional photographs by Kerry Callahan Bo***ir

-Help showcase real women and real bodies

-Build confidence in a supportive, empowering environment

-Be featured in future marketing materials for The Bra Shop

No modeling experience is necessary. We’re looking for women who are comfortable celebrating themselves and helping us highlight the diverse customers who are at the heart of everything we do.

Interested? Send us a DM for more information and consideration.

☀️SWIM SEASON IS HERE☀️ The best part? We have swim in a FULL size range because everybody deserves to feel confident and supported 💙 Come find your perfect fit before your favorite styles are gone! ✨

You’ve been asking, and it’s finally here! ☀️

Our Cup-Sized Swimwear Trunk Show has arrived, featuring beautiful styles from Elomi, Freya, and Fantasie.

Designed to fit like your favorite bra, these swimsuits offer the support, comfort, and confidence you’ve been looking for. Available in band sizes 30–44 and cup sizes D–J.

Best of all? We’re selling directly from the collection, so most customers can take their new suit home the same day.

The trunk show runs through June 7, with even more Fantasie styles arriving next weekend.

Tonight, The Bra Shop was recognized as the recipient of the Joe Cohen Retailer of the Year Award, presented by the Worcester Regional Chamber of Commerce.

What made it even more special was celebrating alongside our first three employees, the women who helped build the shop from the very beginning.

Thank you to our incredible customers, team, and community for your support and for making our move downtown a success! ♥️

Bright colors, beautiful fit, and that feeling when you finally find the perfect bra! 🩷

📷

Last chance to save ✨ Today only – enjoy 20% off all Evelyn & Bobbie bras and every wireless bra in the shop! From the extra-supportive Structured Scoop to the best-selling Defy, it’s the perfect time to refresh your top drawer.

Offer ends tonight, 5/25 at 11:59 PM. Discount automatically applies at checkout.
Shop now at TheBraShop.com

Your favorite wirefree bras are 20% OFF 👏

Now through Memorial Day (May 25), enjoy 20% OFF all wirefree bras, including Evelyn & Bobbie styles!

No code needed - discount automatically applies online and in-store.

Weekend appointments available! ♥️