Laughing Samurai

E-commerce is counterintuitive to Twitter’s MO. It could succeed, but there’s a few reasons we have our doubts:

Should E-Commerce Businesses Be Excited About Twitter’s Shop Module? Everyone’s talking about the new Twitter shop module, but is Twitter e-commerce actually beneficial for brands? Here’s what e-commerce businesses should know.

When it comes to personalizing marketing content for consumers, there’s a thin line between being relevant and being creepy. 👹

How Much Data Personalization Is Too Much Personalization? Consumers want personalized marketing content when it's appropriate, but there’s a thin line between being relevant and being creepy.

It turns out keywords aren’t the be-all and end-all of effective slug writing – and neither is copying your page title. 🙊

How to Write a Slug URL slugs play an important role in e-commerce SEO. Learn how to write slugs that help you rank higher and attract more clicks.

You know how to sell products online, but do you know how to spell e-commerce? 🤨

How to spell ecommerce, e-commerce and eCommerce Learn once and for all how to spell ecommerce, including why there are so many spellings, grammar, popular use and where the word is headed.

When a ton of traffic ≠ a ton of conversions, your user flow may be at fault.

How to Create User Flows for E-Commerce User flow diagrams are part of building a successful e-commerce website and UX strategy. Learn about user flows and how to create your own to boost sales.

Facebook Shops is meant to support your e-commerce store, not replace it. 🙅 Your territory is where you have the most control, and it’s where you will get the most out of your data and brand to grow your customers’ lifetime value.

The Risks and Rewards of Selling on Facebook Shops Learn about the pros and cons of selling on Facebook Shops as an e-commerce business, from increased reach to damaged CX.

“Best practices” don’t work for every e-commerce store and audience. Only user data can prove what works for yours. 🥅

Using Crazy Egg to Grow Your E-Commerce Store Learn quick, impactful ways to improve your e-commerce website and boost conversions with user data tools. Tips for using heatmaps, recordings and more.

For all the benefits a well-designed, well-placed chatbot can provide, a poor chatbot can do twice the damage. 💣 If you have a chatbot or are thinking about investing in one, here’s what you need to know:

How Chatbots Affect User Experience Chatbots save time, money, and increase conversions - but only if done right. Learn how chatbots can hurt or help UX and whether it's right for you.

Do people need an FAQ to checkout on your website? There’s another solution, and it’s simpler than you thought.

Tips to Simplify Your Customer Journey Map Customer journey maps don’t have to be complex and confusing. Learn 12 ways to simplify your journey map to make it easier to create and read.

FCC Acting Chairwoman, Rosenworcel, has yet to move on re-establishing , and there's A LOT of work to be done to create the free and open internet that workers, students and online businesses deserve.

Digital Equity in the Post-Pandemic Era The digital divide has been laid bare during the pandemic. Equitable solutions to digital infrastructure are how we should rebuild our economy.

Apple CEO, , is taking the stand today in the Epic Games v. Apple trial. Here's a reminder of how the outcomes of Big Tech trials effect SMBs:

Antitrust & Big Tech - A Small Business Perspective In recent antitrust hearings, Big Tech was grilled over how they have harmed businesses by limiting competition, but how have SMBs been affected?

UI is about the interface for user interactions; UX is the experience the user gains by interacting. UI is ultimately a part of UX, but differentiating them is essential for your business’s success.

UX vs UI Design: What’s the Difference? UX vs UI - they work together but are not interchangeable. Great UI can increase conversion rates by 200%, great UX can push that number to 400%.