Start Engineering

ompanies, foundations, and non-profits working to get kids excited about engineering. Through collaborations with engineering outreach organizations, targeted learning projects, and social media outlets, Start Engineering seeks to serve the needs of engineering outreach programs and leaders. We want to provide a rich variety of information and resources that can help present a full picture of engineering as a course of study and a career. In our kids’ book, "Dream, Invent, Create," we use poetry and whimsical, fun illustrations to help children learn about the crucial role engineering plays in their lives. "Start Engineering," our career guide book for advanced middle-school and high-school students, introduces exciting career options, with information on innovations and trends in space exploration, energy, robotics, computer science, prosthetics, environmental issues, sports technology, cyber security and more. We hope to encourage kids to dream, invent, and create a better world for themselves and others through engineering. Our efforts are also aimed at getting more women and minorities into the field of engineering. Universities, corporations, foundations and schools as well as extracurricular programs will find our materials easy to use and a great way to introduce children to the world of engineering. For end-users who buy in large quantities, the back cover of our publications can carry your personalized ad, brand or message. Black, CEO and Founder



For over a decade, Mr. Black served as the Deputy Executive Director of the American Society for Engineering Education (ASEE). In his capacity as Deputy Executive Director, Mr. Black supervised all of ASEE’s domestic and international activities. In addition, he directly managed all of ASEE’S publications, marketing, and advertising endeavors. Under Black’s leadership as the long-term editor-in-chief of PRISM magazine, a leading publication on science, technology, and engineering education issues, the magazine received over 150 awards. He was also the creator and founder of Engineering Go For It, a magazine aimed at exciting middle and high school students about engineering. The publication currently has over 2 million copies in circulation. For many years, he was Deputy Business Editor at US News & World Report magazine, and has published and edited numerous articles in the national media on business, economics, finance, and technology. Prior to joining US News, Mr. Black was one of the original members of the Congressional Budget Office, and a senior economist at the Urban Institute. Black received an honors degree from the University of Wisconsin, has done postgraduate work in political science at Columbia University, and received a Master’s of Public Policy from the University of California at Berkeley. Stacie Harrison, Creative Director

For many years, Ms. Harrison was the Art Director/Creative Director at the American Society for Engineering Education, and co-director of ASEE’s K-12 outreach program, eGFI, Engineering, Go For It. She was instrumental in art-directing the eGFI magazine, website, flash cards and kids’ book. She has spoken to K-12 teachers across the country about introducing students to engineering. Before joining ASEE, she worked for the Washington Post as Art Director of the Washington Post Magazine and the Health section; and for Saveur and Garden Design magazines, Time and Entertainment Weekly. Harrison has won over 50 awards from such organizations as the Society of Publication Designers, the Society of Newspaper Designers, the Association of Educational Publishers, APEX and Communicator. She has communications and economics degrees from the University of Virginia. Eric Iversen, Ph.D., Vice President, Learning and Communications

Eric Iversen has worked in learning for over 25 years. At the American Society for Engineering Education, he started the ASEE Engineering K-12 Center, an effort to catalyze engineering learning in K-12 classrooms. Featuring a website, a guidebook for high school students, annual workshops for K-12 teachers, and partnerships with diverse organizations, the Center earned over $1 million in the five years he ran it. He also worked with engineering and education deans to launch K-16 engineering education initiatives, and for the National Science Foundation’s Graduate Research Fellowship Program, Mr. Iversen helped lead program operations and ran the training and outreach activities. Iversen was also Director of External Relations at the Universal Service Administrative Company. He initiated online learning programs for organizations eligible for telecommunications and Internet subsidies from the $8.5 billion universal service fund, increasing individual learning contacts by over 400%. Iversen received a Ph.D. in comparative literature from the University of North Carolina and a B.A. in English with high honors from the University of Virginia. After receiving his Ph.D., he taught English at the University of Texas, El Paso.