Niloofar

To our customers, friends and family 💚

You have heard less of us lately. Behind the scenes, we have been working through some challenges and in the spirit of “honesty always”, I wanted to share an update…

During the pandemic and particularly the last year, we have come across challenges that we never anticipated. Ingredient prices have skyrocketed. Production has become extremely difficult due to labor shortages. Logistics is a mess, especially for companies like us sourcing from abroad. We have tried to pivot and re-evaluate, we really tried. But right now, we simply cannot produce our products with the quality we want, at the price we have promised. So, we have decided to begin a sabbatical and will no longer be selling or producing for now. We are sold out on our website, but still selling at retail partners like Whole Foods and Erewhon for a few more months.

And what a tough decision this was. These past 6 years have included so many highs and lows, but we always pushed forward with the goal of introducing Persian culture, through food. And while we are saying “goodbye for now”, I feel that we achieved our mission, in a small way, and for that I am proud.

Thank you all. You made my dream a reality! Seeing my product in your hands, getting your feedback, growing distribution, learning about running a family food business, making lifelong friends. It’s been a wonderful journey, and I cannot thank you enough.

This won’t be the end. I anticipate more innovation someday soon. In the meantime, please stay in touch, and thank you again, from the bottom of my heart. 🙏🏼 xo, Niloo

Our food-loving friends at have partnered with renowned culinary expert and TV personality, to curate an assortment of gift boxes that showcase her favorite, must-have products right now. We’re thrilled to have our Traditional Ajil included in ‘Nilou’s Fave Female Makers’ gift box, filled with delicious and unique products from four brilliant female makers. This gift box is the perfect gift for the host(ess) or foodie in your life (or order one for yourself)!
10% of the proceeds from each gift box sold will benefit the not-for-profit organization founded by Nilou’s pal and renowned Spanish chef José Andrés that uses the power of food to nourish communities and strengthen economies in times of crisis and beyond.
All of Nilou’s gift boxes and other Foxtrot goodies are now available nationwide via Foxtrot Anywhere [foxtrotco.com/ship-anywhere] and locally for delivery or pickup in Chicago, Dallas and D.C.

Happy day to all of the mothers out there! And a special bit of appreciation to my mom, who is my best friend/supporter/travel buddy/mentor...and coworker :) So lucky to be able to run this company alongside my mother, the true rock of ❤️🙏🏼

Happy Nowruz! Happy New Year! Happy first day of Spring! May year 1400 bring you happiness, health, prosperity and love. Wishing you all the best year ahead!

Nowruz (Persian New Year) is right around the corner! Have you ordered your Nowruz Bundle yet? This makes a lovely gift, and is also a great way to bring this tradition into your home! It includes each variety of our Persian Trail Mixes, a Nowruz greeting card from , an explanation of Nowruz customs, “Sekkeh” (coins, one of the classic Nowruz Haft-Seen items), gift wrapping, and a custom note if you choose! Available now on our website 💚

Our special-edition Nowruz Bundle is now available! Nowruz (Persian New Year) is on March 20th and our bundle is the perfect gift for someone celebrating, or a chance to bring this tradition to your own home!

The bundle includes both of our Persian Trail Mixes (large size bags), a Nowruz greeting card with custom message, gift wrapping, and “Sekkeh” (coins, symbolizes prosperity on the Nowruz “Haft-Seen” table).

Now live on our website :)

Niloofar Persian-Inspired Snacks Authentic, modern, exquisitely made Persian food products.

Happy ❤️ Day, from our perfect pair: Persian Trail Mix and chai! 😍

📷:

Persian-Style Almonds make a great crunchy, protein-packed topping for your salads! tops hers with our Sumac & Lime variety for a citrusy kick! 🍋

This smoothie bowl from is exactly what we’re craving right now! Top it with Persian Trail Mix for that sweet/salty/chewy/crunchy/all the good stuff 💚

1 unsweetened Açaí pack
1 handful of spinach
1 small cucumber
1/2 cup frozen steamed Japanese sweet potato
1 scoop plant-based protein
1/2 cup frozen mango
2/3 cup coco water

Blend it up, top it, and enjoy!

Holiday feels, brought to you by this perfect cheese board. 📷:

Yalda, the longest night of the year, Winter Solstice. No matter how we are celebrating tonight, may we welcome the rebirth of the sun, and may light triumph over darkness. Thinking of you all! Yalda Mobarak.🔥