Vision Care Direct

Vision Care Direct

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At Vision Care Direct, care is at the heart of everything we do.

At Vision Care Direct, care is at the heart of everything we do, with a mission to provide eye care that is simple, flexible, and affordable.

The Insurance Model Is Broken. Here’s the Doctor-Led Alternative | Collaborative Care & Autonomy 05/13/2026

What happens when a doctor rethinks the system?

Our CEO, Dr. Don Railsback, shares how a doctor-led approach to vision benefits is restoring autonomy, strengthening practices, and putting patient care back at the center.

The Insurance Model Is Broken. Here’s the Doctor-Led Alternative | Collaborative Care & Autonomy A recap of The Care We Need podcast episode with Dr. Don Railsback, CEO of Vision Care Direct I didn’t expect to be as moved by this conversation as I was. When I sat down with Dr. Don Railsb…

Dr. Don Railsback: From Optometry Career Pivot to Building Vision Care Direct | Ryan Reflects 04/10/2026

Our CEO, Dr. Railsback, was recently featured on Ryan Reflects podcast🎙️ with Dr. Ryan Corte, Optometrist, sharing insights on the evolving vision benefits landscape and the future of provider empowerment. Tune in to hear how Vision Care Direct is helping shape what’s next in vision care.

Dr. Don Railsback: From Optometry Career Pivot to Building Vision Care Direct | Ryan Reflects Dr. Ryan Corte interviews Dr. Don Railsback, an optometrist and entrepreneur, to explore his journey from private practice to vision plan innovator and the b...

Common vision issue could lead to missed cancer warning, study finds 02/10/2026

Common vision issue could lead to missed cancer warning, study finds A new Stanford Medicine study reveals that colorblind men face 52% higher bladder cancer death risk because they can't see warning signs early enough.

Tribute to Dr. Ron Fiegel 11/19/2025

We join our CEO in honoring the life and legacy of Dr. Ron Fiegel, a remarkable friend, mentor, and optometrist whose passion for people and for his profession continues to inspire our work every day.

Tribute to Dr. Ron Fiegel Yesterday, I lost my friend, Dr. Ron Fiegel.

The science behind blue light glasses – do they actually work? 11/15/2025

What you should know about blue light glasses.

The science behind blue light glasses – do they actually work? Do blue light glasses really work? An optometrist shares the science behind the trending glasses and who they may be beneficial for

09/25/2025

Serving up good vibes at the IMA Picklejam! Grateful to sponsor, play, and maybe even score a few points 😉 IMA Financial Group, Inc.

09/12/2025

Great day of co****le and networking at Andover Area Chamber of Commerce Inc Co****le tournament. The hardware is just the cherry on top.

Photos from Vision Care Direct's post 06/19/2025

Day 1 at The Wichita Open done.

12/25/2024

See the magic of the season with a lens of gratitude and joy! 🎁👓

Merry Christmas from all of us to you and your loved ones. May your holidays sparkle as bright as your vision!

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Telephone

Address


405 S Holland, Suite A
Wichita, KS
67209

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 4pm