RLM Creative

We love doing personal branding sessions. Perfect for that online CV or putting a face to the services you offer 💯

Hit us up for your next portrait, headshot or photo session!

Small changes can have a huge impact on the effectiveness of your website. Are you tracking bounce rate on your website? If not, why? It’s the easiest way to see if you’re effectively communicating to your leads and potential customers.
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Bounce rate (n): the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

to that time our friends at MavTV got us registered as media to see for the first time, the right way! Best work trip ever!

I think it’s unfortunate that so many business owners refuse to adapt to their industry. As someone providing a service, your job is to qualify what the client wants and then to give them just that, not to dictate what you feel they SHOULD want. Unless you’re Apple or Tim Cook, that’s not your lane. SERVE YOUR CUSTOMERS.

We usually focus more on branding marketing, but when the homies request a portrait session, you clear your schedule ✊🏾. If you want to make En cheese even harder than this pic, go check out his exhausts and car parts at .

PART 2! I promised some cold emailing/cold contact tips that work, so here they are:
1. Research your prospective client before you reach out. You should know whether they need your service, how your service can help them and what their main business focus is long before you slide in their inbox. Demonstrate that you care about more than just making a sale.
2. Provide and demonstrate value early on. If your prospective client hasn’t interacted with you or your brand before, you need to show them why they should. Loss leaders (low cost/free offerings to assist in demonstrating value to a client) are a great way to demonstrate this value.
3. Confidence. This is in direct response to number 3 in part 1 of this post. Your level of confidence directly translates into trust from a prospective client. If you don’t seem sure of yourself, why would a client feel sure of you?
4. (Bonus!) be patient before following up with your lead. This is an ice cold lead, so you can’t expect the same level of interest that you have with warm or hot leads. Give your lead a chance to view your offering on their own time- I recommend waiting a full week before following up, but mileage in your industry may vary.
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Photo of my friend Churchill, one of the best salesmen I know, pulling sponsorships at The SEMA Show

Andrey got a big promotion. Andrey needed a headshot for his company’s team page online. Andrey knew who to call. Be like Andrey. creative

We receive A LOT of cold emails from marketers and marketing teams hoping to sell us their service. Some of them are great and have earned our business, but most of them shoot themselves in both feet before we’ve even had our first conversation.
This will be a 2 part post.
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First up: let’s talk about approaches that almost guarantee failure.
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1. Asking for the sale before making contact or speaking with your prospective client. Someone that has no idea what quality of work you’re capable of, or even who you are is unlikely to give you the sale. This is also a good way to get marked as spam, which done enough times, can hinder your ability to reach out to other prospective clients.
2. Not researching your contact before contacting them. This is a big one and can 100% guarantee your email will be ignored. We often receive emails from editors and editing studios looking to pick up additional work from us. If they had looked at our website for 30 seconds, they’d have seen that we have a staff editor and offer our own post production services for other vendors, businesses and creatives. Even if we were looking to expand our capabilities, they’ve taken themselves out of the running by being unprepared. Why would someone want to work with you if their first impression is that you can’t put forth minimal effort to qualify your lead’s needs for your service?
3. Pity. For obvious reasons, trying to guilt someone into responding or buying and trying to make them pity you enough to hire you just doesn’t work. It gives the client the impression that you’re not confident in your skills, service or product- the exact opposite of what you should be conveying to close a sale. Be confident in your offering. If they want it, they’ll buy it.
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See part 2 next week for cold emailing techniques that greatly increase your success rate.
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(This might end up with more than 2 parts because we see A LOT of bad cold email pitches)

We’ve offered video production and software tutoring as a secret service for a while now but today we announce it to the world. If you need help with your cinematography, lighting, audio, software or any other production skills, fill out the contact form on our website and we’ll help you reach your goals.
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Share this with the aspiring filmmaker in your life!

Personal brands are all about putting a face on your product or service. The same goes for social influencing. Are you creating content for your personal brand? Is it sending the message you want to communicate?

Sometimes the logistics of a shoot (specifically the run & gun/on location shoots) don’t allow for storing gear. You just have to configure your kit that makes carrying it all day feasible. When that happens, it helps to get creative.
Pro-tip: a hand strap on your camera body can be used to buckle the camera to your backpack strap. Perfect hands-free camera storage so you can focus on transporting the rest of your kit!