Influence People, LLC

Influence People, LLC

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One of only a dozen people in the world personally trained and endorsed by Robert Cialdini, PhD.

Keynote Speaker | Cialdini Certified Coach & Consultant | Applying the Science of Influence to Boost Business Results ๐Ÿ˜Š Keep your eye on this fan page for persuasion tips, videos and blog posts from Influence PEOPLE.

What Is This Moment Reminding You Of? - influencePEOPLE 06/17/2026

๐Ÿ“– In my LinkedIn newsletter last Friday, I wrote about the Silent Nudges We Rarely Notice but Often Feel.

๐Ÿ‘“ The post focused on how our subconscious mind influences many of our decisions, even when weโ€™re unaware of it. Not long after writing it, a perfect example came to mind.

๐ŸฅŠ I was working out in my basement gym. Iโ€™ve always been a boxing fan, and hanging on the wall is a poster from the Buster Douglas-Mike Tyson fight, one of the biggest upsets in sports history.

๐Ÿ˜ณ As I looked at the poster, someone unexpectedly came to mind.

๐Ÿค” The poster has been in my basement for more than a decade, and I canโ€™t recall a single time it ever made me think of this person. At first, I wondered why he popped into my head. Then I remembered that I watched the fight at his house, February 11, 1990. Maybe that was it, but if so, why now?

๐Ÿ’ก A few days later, the answer came to me...

What Is This Moment Reminding You Of? - influencePEOPLE In my LinkedIn newsletter last Friday, I wrote about the Silent Nudges We Rarely Notice but Often Feel. The post focused on how our subconscious mind influences many of our decisions, even when weโ€™re unaware of it. Not long after writing it, a perfect example came to mind. I was working out in my ...

06/16/2026

๐Ÿ“– ๐—›๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐˜๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜„๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—ฎ ๐—ฏ๐—ผ๐—ผ๐—ธ?

Leveraging AI when writing can...
โœ… Speed up the writing process,
โœ… Act as a line editor in real time,
โœ… Work with you as a developmental editor would, and
โœ… Can help the creative process by asking questions and giving advice.

๐ŸŽ™๏ธ In this short clip I talked with Roy Coughlan PMP DTM about how I used ChatGPT to enhance my writing and get ๐™„๐™ฃ๐™›๐™ก๐™ช๐™š๐™ฃ๐™˜๐™š๐™™ ๐™›๐™ง๐™ค๐™ข ๐˜ผ๐™—๐™ค๐™ซ๐™š: ๐™’๐™๐™š๐™ง๐™š ๐™๐™–๐™ž๐™ฉ๐™ ๐™–๐™ฃ๐™™ ๐™„๐™ฃ๐™›๐™ก๐™ช๐™š๐™ฃ๐™˜๐™š ๐™ˆ๐™š๐™š๐™ฉ to market much faster.

P.S. If you want a great book coach to help make your book idea a reality, connect with Barbara Grassey

www.youtube.com

Summit Ministries - Living Authority 06/11/2026

๐—ง๐—ฟ๐˜‚๐—ฒ ๐—ฎ๐˜‚๐˜๐—ต๐—ผ๐—ฟ๐—ถ๐˜๐˜† ๐—ถ๐˜€๐—ป'๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ฟ ๐—ฝ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป...
๐Ÿ’ช it's about living it in such a way that people know you believe what you say and follow because of that.

๐Ÿ™ This is why so many people throughout history who had no formal position or authority - Jesus, Dr. Martin Luther King, Gandhi, and others - changed the world.

๐Ÿ“ฝ๏ธ This is a short clip where I discussed this with Jeff Myers on the Summit Ministries Podcast.

Summit Ministries - Living Authority Jesus command authority because what he said and did aligned with t...

Would You Stop at the Store? A Sales Lesson in Consistency - influencePEOPLE 06/10/2026

๐—ช๐—ผ๐˜‚๐—น๐—ฑ ๐—ฌ๐—ผ๐˜‚ ๐—ฆ๐˜๐—ผ๐—ฝ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—ฆ๐˜๐—ผ๐—ฟ๐—ฒ? ๐—” ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐—Ÿ๐—ฒ๐˜€๐˜€๐—ผ๐—ป ๐—ถ๐—ป ๐—–๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฐ๐˜†

๐Ÿ’ช Salespeople often ask me, โ€œWhatโ€™s the most powerful principle of influence when it comes to sales?โ€

๐ŸŽฏ While every sales situation is different, I believe the principle of consistency is often the most powerful influence principle in the sales process.

๐Ÿ˜ณ Why? Because the best salespeople talk less and use good questions to engage Dr. Robert Cialdini's principle of consistency more.

โœ… Click below to find out more about this powerful principle of influence.

Would You Stop at the Store? A Sales Lesson in Consistency - influencePEOPLE Salespeople often ask me, โ€œWhatโ€™s the most powerful principle of influence when it comes to sales?โ€ While every sales situation is different, I believe the principle of consistency is often the most powerful influence principle in the sales process. Why? Because the best salespeople talk less....

Signs & Miracles of God 06/09/2026

๐Ÿคซ ๐——๐—ผ๐—ฒ๐˜€ ๐—š๐—ผ๐—ฑ ๐˜€๐—ฝ๐—ฒ๐—ฎ๐—ธ ๐˜๐—ผ ๐—ถ๐—ป๐—ฑ๐—ถ๐˜ƒ๐—ถ๐—ฑ๐˜‚๐—ฎ๐—น๐˜€? ๐——๐—ผ๐—ฒ๐˜€ ๐—›๐—ฒ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ฟ๐—ฎ๐˜†๐—ฒ๐—ฟ๐˜€?

๐Ÿ™ In my new book, ๐™„๐™ฃ๐™›๐™ก๐™ช๐™š๐™ฃ๐™˜๐™š๐™™ ๐™›๐™ง๐™ค๐™ข ๐˜ผ๐™—๐™ค๐™ซ๐™š: ๐™’๐™๐™š๐™ง๐™š ๐™๐™–๐™ž๐™ฉ๐™ ๐™–๐™ฃ๐™™ ๐™„๐™ฃ๐™›๐™ก๐™ช๐™š๐™ฃ๐™˜๐™š ๐™ˆ๐™š๐™š๐™ฉ, John Andrews, the main character, wonders if God really answers specific prayers and questions whether or not He speaks to us directly.

โ‰๏ธ Maybe you've wondered that.

๐Ÿ˜Š I know He does because I've experienced both many times throughout my life.

๐Ÿ“ฝ๏ธ I hope you'll watch this clip from ๐—ง๐—ต๐—ฒ ๐—œ๐—ป๐˜€๐˜‚๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐——๐˜‚๐—ฑ๐—ฒ๐˜€ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ where I share with Craig Pretzinger and Jason Feltman a couple of times where God clearly spoke to me and answered prayers.

Signs & Miracles of God The story of Brian shows that Godโ€™s timing is always perfect, you j...

06/05/2026

๐—ฌ๐—ผ๐˜‚ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ถ๐—ป๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐—ฐ๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ.

๐Ÿ‘ถ If you've raised kids you know this is true because so often they bring up things parents say... much to the dismay of mom or dad.

๐Ÿ”ฅ At work, an innocent comment can ignite the rumor mill so we would do well to heed the Apostle Paul's words, "Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen." (Eph 4:29)

๐Ÿ˜Š If you want to positively influence people, try giving Paul's approach a shot today.

Contrast: The Hidden Psychology Behind Jesus' Parables - influencePEOPLE 06/04/2026

๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ฎ๐˜€๐˜: ๐—ง๐—ต๐—ฒ ๐—›๐—ถ๐—ฑ๐—ฑ๐—ฒ๐—ป ๐—ฃ๐˜€๐˜†๐—ฐ๐—ต๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—•๐—ฒ๐—ต๐—ถ๐—ป๐—ฑ ๐—๐—ฒ๐˜€๐˜‚๐˜€โ€™ ๐—ฃ๐—ฎ๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ๐˜€

๐Ÿค” Most people familiar with Dr. Robert Cialdiniโ€™s work know the seven principles of influence. But thereโ€™s another psychological concept that deserves attention because itโ€™s always at work in our thinking. Itโ€™s called contrast.

๐Ÿ“Š Simply put, people understand things by comparing them to something else.
When someone says a person is tall, what do they mean? Tall compared to whom?

๐Ÿ‹โ€โ™‚๏ธ The same is true for weight, distance, speed, price, success, and countless other aspects of life. We rarely evaluate things in isolation. We evaluate them in comparison to something else. Thatโ€™s how the human mind works.

๐ŸŽ™๏ธ This idea was top of mind recently as I listened to one of my favorite podcasts, The Dallas Willard Podcast. During the discussion, Dallas Willard made an observation that caught my attention, โ€œContrast is the way the mind works. When Jesus came to teach, he taught by contrast because it suited the human mind.โ€

โœ… Click below to read more in this week's post.

Contrast: The Hidden Psychology Behind Jesus' Parables - influencePEOPLE Most people familiar with Dr. Robert Cialdiniโ€™s work know the seven principles of influence. But thereโ€™s another psychological concept that deserves attention because itโ€™s always at work in our thinking. Itโ€™s called contrast. Simply put, people understand things by comparing them to somethin...

Behavioral Grooves influencing hearts 06/03/2026

โค๏ธ Influencing Hearts

๐Ÿค” Sometimes we aren't focused on changing how someone thinks or feels, we just want to see a behavior change. However...

๐Ÿง  ...if we can influence how someone thinks or feels, at the heart level, that might impact their self-identity.

โ˜€๏ธ This is where Lasting change (The "L" in PEOPLE) can take place.

โ“And why is that so important?

๐Ÿชž When lasting change happens, quite often you don't need to continue to influence the other person because they naturally start living in alignment with how they see themselves.

๐ŸŽ™๏ธ For more, check out the short clip from my time with Tim Houlihan and Kurt Nelson, PhD on the Behavioral Grooves Podcast

Behavioral Grooves influencing hearts Influencing hearts, not just minds.

05/28/2026

๐Ÿ˜ฏ We all intuitively know about scarcity because we naturally want what we think we can't have or what might be going away.

โค๏ธ Maybe you saw it when dating. You broke up with someone but as soon as you found out they were dating someone else, you started to want them again.

๐ŸŽ Perhaps you were at the store considering a purchase. A salesperson informs you what you're looking at is the last one. Something inside you suddenly wants that thing even more.

๐Ÿš— One last example... you rush somewhere (store, movie, sporting event) to get in before the doors close.

โ‰๏ธ If you want to be more persuasive, the BIG question is โžก๏ธ Do you know how to leverage scarcity?

๐Ÿ  Tom Sawyer did... and enjoyed a day fishing because of it.

A Secret To Win Client With One Extra Step 05/27/2026

๐Ÿค” ๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ผ๐—ฑ๐—ฑ๐˜€?
๐—›๐—ผ๐˜„ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐Ÿญ ๐—ถ๐—ป ๐Ÿด๐Ÿฌ๐Ÿฌ! ๐Ÿ˜ณ

Check out the clip from the Insurnace Dudes Podcast with Craig Pretzinger and Jason Feltman to find out what 1 in 800 is all about.

You'll also gain insight on:
โžก๏ธ Connecting with others
โžก๏ธ Authenticity's role in influence
โžก๏ธ Ways to boost your giving

They also give a shout out to David R. Carothers, CIC, CRM, CWCA for his giving through unique swag.

A Secret To Win Client With One Extra Step To win your sales or client, you need to step a little extra by locking your meaningful gesture with them. Some little surprises, names, happy notes - all th...

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