PRtists

As stakeholders increase their demands on businesses to provide societal leadership, the pressure on CEOs to inform and shape their corporate brand position is building.

Roundtable: How purpose puts brands, comms in a position of strength Roundtable: How purpose puts brands, comms in a position of strength. From PR Week

There is no one size fits all approach to social media. This guide will help you avoid some of the pitfalls when it comes to social media management.

The Do's And Don’ts Of Social Media Management There is no one size fits all approach to social media. That’s why we’ve created this guide to help you avoid some of the pitfalls when it comes to social media management.

managers usually command less respect than managers, while taking on responsibility for an increasingly important distribution channel. The career has been referred to as the . Thoughts?

Social Media Managers Are Brand Activists, Not Chorus Girls - Adpulp Wired’s Jessi Hempel says what no one wants to admit: Women are preferred over men for social media management roles. Social media managers usually command less respect than PR managers, while taking on responsibility for an increasingly important distribution channel. The career has been referred...

Pantone's color of the year is here!: http://bit.ly/2LdMVAo

Pantone's Living Coral In the Spotlight — Time to Spread Its "Life Affirming" Qualities Around - Adpulp Graphic designers and art directors know a lot about color and how it moves people to believe and to buy. Designers know these things because people who study color help them make informed decisions about the use of color for brands and products. For instance, the trend luminaries at the Pantone Col...

Instagram is rolling out a new ad format that lets marketers reach target audiences through Stories

Instagram Cashes in on Promote for Stories & Fresh Analytics New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.

Allowing yourself to be bored every so often may be just exactly what you need in today's knowledge-driven economy: http://bit.ly/2OWW853

How a Little Boredom in Your Life Can Help You Do Big Things Navel-gazing, walking, and simply mucking about will boost your creativity.

A great way to inspire new generations of readers by creating that expands their knowledge-base of the classics: http://bit.ly/2DcYKWz

What Brands Can Learn From The New York Public Library's Instagram Stories The New York Public Library is engaging the next generation of readers by taking classics like Alice's Adventures in Wonderland and turning them into on Instagram Stories.

Did you know that influencer marketing is good for your SEO? Well targeted and constructed can build up high levels of engagement, and that can flow through to improved for your site:

5 Reasons Why Influencer Marketing is Good for Your SEO If you run a website or write a blog then you probably know that Search Engine Optimization (SEO) is essential to help you gain traffic to your site. But did you know that influencer marketing

Kids these days just want experiential retail: http://bit.ly/2qdx8Ie

What Gen Z wants for Christmas It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.

Make sure to cover important information when sharing pictures on !

This Red Sox Fan Had His $650 World Series Ticket Stolen Via Instagram | Digital Trends If you bag a ticket for a big event, then be careful about posting a photo of it on Instagram or another social media site. Boston Red Sox fan Robbie Johnson found out why the hard way after a scammer copied his ticket and used it to gain entry to a World Series game, invalidating the original ticke...

According to surveys, teens spend 38% of their online time each day watching compared to 33% watching :

Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences.

Facebook rolls out Messenger 4 which simplifies the platform and creates new marketing opportunities: http://bit.ly/2z9YYsU

Facebook Launches New Version of Messenger App Facebook rolls out Messenger 4, which simplifies the platform and creates new marketing opportunities.