CompLinks

The Blockchain Meets Customer Loyalty. Sounds like an old Abbott & Costello movie title, but I promise it is NOT scary.

https://www.linkedin.com/posts/rob-gallo_episode-72-interview-with-prateek-dayal-activity-6678337800380682240-VleB

When you think of fraud, most people don't think about loyalty program points being a particularly valuable target, but they are. Here is an interesting article on the costs, and how to protect yourself.

Loyalty Matters – CompLinks Loyalty program fraud rose 89% year on year, predominantly driven by the amount of personally identifiable information (PII) available from increasing numbers of data breaches. With direct and indirect losses from loyalty and reward points fraud estimated at $1 billion every year, enterprises are st...

SEPHORA Updates Its Beauty Insider Loyalty Program and Allegra Stanley Krishnan is quoted as saying, “The thing we hear most often from members is that they want to use points in new ways and earn points in new ways.”

That is something near and dear to my heart as a loyalty program evangelist and music to my ears. Way to go Allegra!

https://theloyaltyminute.com/the-loyalty-minute/episode-70-sephora-updates-its-beauty-insider-loyalty-program/

That is something near and dear to my heart as a loyalty program evangelist and music to my ears. Way to go Allegra!

Episode 70 - Sephora Updates Its Beauty Insider Loyalty Program : The Loyalty Minute Podcast Sephora VP of Loyalty Allegra Stanley Krishnan highloights some fo the changes to the Beauty Insider Loyalty Program helping it deliver more value.

Interesting story. Life is funny, and you never know where new business might come from.

I was speaking with a friend of mine this morning, and it comes up in the conversation that he personally knows the gentleman in charge a large fraternal organization with 1.1 million members.

He says to me, "Could you build a fully branded (the organizations brand) online shopping mall, where their members could do all the online shopping they normally would from place like Walmart, Home Depot, Petco, Sam's Club, etc. and earn money to support the organization?"

I said of course, that is exactly what we do at https://complinks.co

Moral of the story, nothing is better than word of mouth!

So the call to action is, if you or someone you know is close with an organization, institution or company with a large membership base, there is a financial upside opportunity for you to make a personal introduction to a decision maker within that organization.

Here is a 20 minute conversation (Podcast) with Michael Huard from Iterable that you are sure to find enjoyable and enlightening regarding how big brands think about customer loyalty.

Episode 69 - (Interview) with Michael Huard, a Content Marketing Manager at Iterable : The Loyalty Minute Podcast Major brands make some critical decision during the COVID-19 pandemic shutdowns, and in this episode you'll learn the results of those decisions.

I find it fascinating that the pandemic has created a completely different perspective on customer loyalty and brand loyalty as it relates to rewards programs like frequent flyer miles and the like. Here's an interesting article that touches on exactly that. Enjoy!

https://complinks.co/loyalty-matters -happens-to-your-loyalty-program-after-the-pandemic

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