Root
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Made in Waverly, Iowa • Affordable natural mineral makeup with ZERO fillers that covers like a dream & lasts until you wash it off! Vegan + Gluten Free
Based in Waverly, Iowa • In-Store Consultations Available by Appointment, Book via Facebook Messenger
06/23/2026
Consider this your Pink Day shopping list. 🛍️
We’re celebrating National Pink Day the only way we know how… covered in all things PINK.
There’s still time to shop the sale and snag up to 30% off sitewide + free gifts with your order.
Live until tomorrow at 4 pm CT.
06/16/2026
5 stars, no notes. 🩷
These are our best sellers for a reason, and your reviews say it better than we ever could. 😉
06/11/2026
So you have all 6 Beauty Balms in your cart but want to narrow it down… we get it (kinda). 🩷
Each Beauty Balm targets different skin concerns, which makes the whole "picking just one" thing slightly impossible. So consider this your little cheat sheet to help you find the one that fits your skin best.
And a little friendly reminder that Beauty Balms are basically the multitaskers of the skincare world:
✨ Makeup remover + cleanser
✨ Overnight hydrating mask
✨ Daily moisturizer
✨ Eye cream
✨ Lip serum
✨ Hand + cuticle oil
So, really, can you have too many? We'll let you decide. 😉
Save this one for the next round of shopping!
If there’s one thing we love, it’s a good multi-use product. 🩷
Lately, Wonder Foundation has been the easiest little contour hack. Using a shade one or two deeper than your usual match, apply it along the cheekbones, forehead, and nose for that soft definition that still looks really natural on the skin.
And paired with the Root #11 Cheeky Brush? Blending everything out becomes SO easy.
Add Pretty Booster+ as your base and it all comes together into the prettiest lightweight, skin-like finish.
It’s one of those makeup tricks that sounds way more complicated than it actually is.
Save this for your next makeup day.
xo, Ashley
06/07/2026
For anyone who's ever felt like nothing was working for their skin… this one's for you. 🩷
So many of you came to us after years of trying everything else. Products that promised the world and left your skin feeling worse than when you started.
A transformation rooted in real, clean, organic ingredients is a different kind of transformation. The kind that lasts, the kind that feels good, and the kind your skin will actually thank you for.
It's all in the Pretty Proof. 😉
Your summer glow called…
Instant Glow Aloe + Lingonberry Bronzing Lotion answered 😉
Natural Body Glow | Summer Glow | Bronzing Oil | Clean Body Oil
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Contact the business
Website
Address
100 E Bremer Ave
Waverly, IA
50677
Opening Hours
| Tuesday | 10am - 4pm |
| Wednesday | 10am - 4pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 4pm |
| Saturday | 10am - 2pm |