Direct Selling Association

What are consumers looking for right now—and what will motivate them to buy this holiday season?

Join Brian Gill, Chief Marketing Officer at 4Life Research , as he shares his perspective on consumer behavior, growth opportunities, and the trends shaping marketing strategy heading into Q4.

Register: https://streamyard.com/watch/5SXfdtNHphxe

Three marketing leaders. Three unique perspectives. One timely conversation on preparing for Q4.

Join:
• Brian Gill, Chief Marketing Officer, 4Life
• Kirsten Aguilar, Senior Vice President, Field Support, Communications & Culture, SeneGence
• Dale Selvius, Director, eCommerce Marketing, Amway

Together, they'll discuss what's changing in consumer behavior, where growth opportunities exist, how companies can better support the field, and what direct selling organizations should be doing now to prepare for the holiday season.

If you're thinking about growth, AI, social selling, customer engagement, or field readiness, this is a conversation you won't want to miss.

Register: https://streamyard.com/watch/5SXfdtNHphxe

Multibrain’s latest article explores Facebook’s evolving profiles, pages, and groups experience, highlighting the key changes organizations can make to strengthen visibility and engagement.

https://www.dsa.org/dsa-suppliersource/suppliersource-latest-articles/facebook-changed-everything.-again

Consumers are expected to spend this holiday season. The question is: where?

For direct selling companies, the opportunity is there—but capturing it will require the right strategy, tools, and preparation. So, we are bringing you Christmas in July: Marketing Leadership Roundtable on Growth, AI & Holiday Readiness

Join DSA CEO Dave Grimaldi and marketing leaders from 4Life, SeneGence, Amway, and Plexus for a candid conversation on holiday readiness, consumer trends, field preparation, AI, social selling, and what companies should be doing now to position themselves for a successful Q4.

Register today.
https://streamyard.com/watch/5SXfdtNHphxe

In 2 hours, we’re going inside one of those product stories people reference later and say… how did they actually pull that off?

In the initial launch:
280,000+ units sold.
$14M+ in revenue.
An entirely new category that didn’t just launch—it stuck.

What makes this session worth your time isn’t just the outcome. It’s the path it took to get there.

The shifts in consumer behavior they paid attention to.
The decisions that shaped the product early.
The moments where things could’ve gone a different direction.

If you’re thinking about innovation, product development, or how to build something your field can actually run with, this is the kind of conversation you don’t want to miss.

We’re live in 2 hours.

Register and join us → https://streamyard.com/watch/tE42pxPjcu2n
Pampered Chef

DSA Celebrates Direct Selling’s Place in the American Story In honor of the 250th anniversary of the United States, the Direct Selling Association (DSA) released a video entitled “America at 250: Direct Selling, An All-American Story.”

Julio Zuleta leads Technical Development & Sourcing, which means he’s responsible for turning what’s been designed into something that can actually be produced, scaled, and delivered.

And this is where things get tested.

Materials.
Cost.
Supplier capabilities.

The part of the process most people don’t see is often what determines whether something succeeds.

Join us tomorrow→ https://streamyard.com/watch/tE42pxPjcu2n
Pampered Chef

Ideas are easy. Turning them into something real is where things get interesting.

Matthew Krumm leads Innovation & Design, and his role is turning a direction into something tangible. Something that fits into someone’s routine, earns its place, and actually gets used.

That means making decisions constantly.

What matters most to the user?
What makes this easier, not more complicated?
What’s worth including?

Because every choice shapes how the product shows up in real life.

If you’ve ever worked on building something new, you know this is where things get real.

Join us on May 12th → https://streamyard.com/watch/tE42pxPjcu2n
Pampered Chef

Marilyn Bombard leads Global Product Experience & Innovation at Pampered Chef , and her role sits right at that intersection—between the business, the product, and the consultants who ultimately make it work.

This wasn’t just about spotting an opportunity in coffee. It was about building something alongside the field, listening closely, and making sure what was created could actually be adopted, used, and sold in a real way.

Because a product doesn’t succeed on its own. It succeeds when people believe in it enough to share it.

That’s the perspective Marilyn brings into this conversation—and it’s a big part of why this worked.

We’re live on May 12th → https://streamyard.com/watch/tE42pxPjcu2n