PRDC

What's your organization's TikTok strategy? Despite ongoing concerns about data security and usage, this is a game changer for social media.

For Gen Z, TikTok Is the New Search Engine Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed.

PRDC principal J.W. Arnold. is creating a new webinar for ASAE: The Center for Association Leadership, "Communication Strategies for Executives: Communicating Through Crisis." The course is last of a four-part series and will be offered on Friday, July 30 at 2 p.m. More info at ASAEcenter.org.

This week is National Park Week. We're proud to say that President's Park and the White House Visitor Center have been clients for more than 20 years. We've worked with amazing Rangers to create events, exhibits and marketing campaigns for Presidential Inaugurals, White House Easter Egg Rolls and National Christmas Tree Lighting ceremonies. We respect and admire them for their dedication to both our natural and historic treasures.

Our "second favorite" October holiday...

What's your PR super power? On Friday, Oct. 30, we celebrate all of you PR superheroes out there....

National Publicist Day is celebrated on the date in 1906 when the New York Times first ran a press release written by Ivy Lee, considered by many to be the "father of modern PR.” The Pennsylvania Railroad was Lee’s client. On October 28, 1906, 50 people tragically lost their lives when a three-car train jumped a trestle in New Jersey and plunged into a creek below. In response to the disaster, Lee wrote his first press release that afternoon. He not only convinced the railroad to distribute this public statement, he also successfully lobbied his client to provide a special train to transport reporters to the scene of the accident. The New York Times editors were so impressed with this innovative approach to corporate communications that they printed his first press release—verbatim—on October 30 as “A Statement from the Road.”

Now, go save the world, PR superheroes! It's our day!

This is a great resource for social media marketers who are creating content for the major social media channels....

The Ultimate Guide to Social Media Image Sizes in 2020 [Infographic] Ensure your posted images look their best with this platform-by-platform overview of optimal image sizes. 

Now that we've had experience transitioning to virtual events, here is an excellent articles with tips to take those meetings to the next level....

How to Host a Virtual Networking Event A step-by-step guide to staying social — even at a distance.

Read all about the commissioning of the Navy's newest Arleigh Burke-class destroyer, USS Paul Ignatius (DDG-117), held at Port Everglades in Broward County.

Ready for action: State-of-the-art destroyer is commissioned at Port Everglades Among the thousands at the ceremony in Port Everglades was Paul Ignatius, for whom the new destroyer was named. Ignatius, now 98, was Secretary of the Navy under President Lyndon Johnson.

PRDC principal J.W. Arnold grew up in Walt Disney's hometown, Marceline, MO, and has always drawn inspiration from the city's favorite son. (J.W. isn't even a close second!) Here is an interesting article about Disney's approach to life and his beloved creations.

Walt Disney: How to Love What You Do No separations, the focus of progress, and the reward of good work..

PRDC principal J.W. Arnold, APR, Fellow PRSA, will be presenting TWO sessions at the 2019 Public Relations Society of America International Convention in San Diego this October: "PR Consultant's Business Boot Camp: Build Your Basic Business Plan" and “Freefall! Making the Leap into a Successful Solo PR Practice – 3 Big Ideas to Build and Sustain Your Business," with colleagues from the Independent Practitioners Alliance.