RESOLVE
RESOLVE forges sustainable solutions to critical social, health, and environmental challenges by creating innovative partnerships.
Remarkable reuse companies are already leveraging the universal . They are are bravely forging the path for — and thanks to them, the reuse symbol is rolling out across the globe.
One symbol. Many systems. A global movement.
06/12/2026
Can a symbol transform the economy? Slash emissions? Eliminate Waste?
This one can.
Reusable packaging can eliminate up to 90% of packaging production, and 80% of associated emissions compared to single use alternatives. The future is reusable.
06/10/2026
Last month we gave Paris a sneak-peek of the reuse icon at the REuse Economy Expo.
Reuse is growing in France. Now there’s a unifying symbol to link this progress with the broader global movement. With this symbol we can build momentum, consumer clarity, and a universal understanding of how to reuse.
An iconic city meets the icon of a new economy.
06/08/2026
How do you imbue a new symbol with meaning? Let's start by being clear about what this symbol is not.
This is not a symbol for the old ways of waste management. It is not a symbol for reckless consumption. It is not a symbol for the costly, extractive ways of the past.
This symbol means reuse.
Not waste. Not recycling. REUSE.
Introducing: the icon of the future. A universal symbol for reuse.
The new reuse symbol offers a unifying icon for the reuse movement — a way to clearly identify reusable products and packaging and the infrastructure that helps circulate them, all while inspiring the shift towards an un-throwaway world.
The future is reusable.
www.pr3standards.org/the-reuse-symbol
🟣🟣🟣
Congratulations to the remarkable designers of the reuse symbol, Epigrama Studios www.epigrama.co/en/
A big thank you to the partners that helped us launch Rebrand Reuse — our design initiative to find the reuse symbol — and to our remarkable jury panel www.rebrandreuse.org/jury/
And last but not least, a round of applause to our PR3 Panelists who identified the urgent need for a universal reuse icon and supported the initiative through every step of this journey. pr3standards.org/standards-panel
Just THREE days until the reuse symbol is unveiled.
⏱️ Let the countdown begin!
🌎 🟣 The global reuse symbol is coming in less than a week! 🟣 🌏
➡️ Follow here to see the icon of the future FIRST.
Reuse needs an icon. A universal symbol for reuse is ONE WEEK away. 🎉
☑️ Follow here for updates
Last year we launched Rebrand Reuse, an initiative to find the universal symbol for reuse. After nearly 250 submissions from across the globe, an international review, consumer research, and a legal evaluation, the icon of the future is NEARLY here.
A universal icon for reuse is coming, and with it a greener, cleaner future.
Follow here for updates starting next week.
04/22/2026
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