Design Army

NEW WORK 🩰✨ BALLET FEVER

Disco queens. Flying kicks. Neon nights.

A world where ballet, fashion, cinema, and Hong Kong nightlife collide in unexpected ways.

Created for ’s latest season inspired by the life of Bruce Lee.

Which one is your favorite?

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NEW WORK 🩰✨ BALLET FEVER

For ’s latest campaign, we drew inspiration from the discipline, precision, and style that made Bruce Lee a global icon. Through dance, fashion, and cinematic storytelling, the campaign celebrates a legacy that continues to inspire generations.

A tribute to the man, the movement, and the city that shaped them both.

Which image was your favorite?

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Featuring: Artists of

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NEW WORK 🩰✨ BALLET FEVER

We approached this campaign like an editorial fashion spread.

Inspired by 1970s Hong Kong, every frame blurs the line between ballet, cinema, nightlife, and style—creating a world that’s theatrical, glamorous, and larger than life.

More coming soon.

Concept & Creative Direction:
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Featuring: Artists of

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Somewhere between a tea house, a disco, and a dream, ballet takes over the streets of Hong Kong.

A glimpse into the world of our latest campaign for .

Stay tuned 🩰

Concept & Creative Direction:
Artistic Director:
Ballet Master:
Featuring: Artists of

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NEW WORK 🩰✨ BALLET FEVER

For ’s latest world premiere inspired by the life of Bruce Lee, we stepped into the neon glow of 1970s Hong Kong, where kung fu mythology, disco culture, and ballet collide.

A cinematic tribute to movement, discipline, style, and the city that shaped a legend.

More coming soon. ✨

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An unforgettable night at The One Show 2026 celebrating the ideas and creative work shaping culture today.

Congratulations to all of this year’s winners, honorees, and storytellers pushing the industry forward🏆

Our favorite quotes from ’s conversation with on creativity, discomfort, and building your own point of view.

Find out why Pum believes your perspective matters more than ever in the age of AI.

Listen to the full episode at the link in bio. 🎧

We’re proud to announce that our Co-Founder & CCO will serve as Jury President of the Luxury Lions at the 2026 . 🏆

Celebrating the most aspirational, boundary-pushing work across luxury goods and experiences, the Luxury Lions honor creativity rooted in craftsmanship, innovation, and cultural impact.

Looking forward to celebrating the work that will shape the next era of luxury.

NEW WORK ✨ Gold House brand identity:

was reimagined as a cinematic expression of collective power. Built around the idea of “Powered By Us,” the new identity transforms the organization into a bold cultural platform where visibility, influence, and economic empowerment converge.

The visual system blends refined typography, luminous gradients, and rising circular forms that suggest momentum, emergence, and limitless possibility. Gold becomes both symbol and signal, balancing heritage and prestige with a distinctly modern energy. Designed to flex across editorial, digital, social, events, and partner content, the system creates a cohesive world that feels expansive, dimensional, and unmistakably aspirational.

The rebrand positions Gold House not simply as an organization, but as a cultural force shaping the next generation of global leaders, creators, and changemakers.