Drake Strategic

Stop chasing shiny tech. Start solving problems.

One of the biggest mistakes I see organizations make with technology is investing in tools before identifying the problem they’re trying to solve.

It’s easy to get excited about the latest AI platform, chatbot, automation tool, or software solution because everyone else seems to be using it. But technology only creates value when it solves a real business challenge.

Before investing in anything new, ask:

➡️ Where is revenue leaking?
➡️ Where are we losing prospects?
➡️ Where can we improve efficiency?
➡️ Where can we achieve the fastest ROI?

The best technology strategies start with the problem—not the platform.

🎧 Full podcast episode link in bio and below in comments. 👇

What’s one technology investment that has delivered the biggest impact for your organization?

Drake Strategic
Technology Occupancy AI

Excited to be heading to LeadingAge PA Annual Conference in Hershey next week and looking forward to seeing so many of you!

I’ll be speaking Wednesday morning on a panel with an incredible group (tagging below 👇) on:
The Tech-Forward Advantage in Senior Living Sales & Marketing

We’ll be diving into what technology is actually worth focusing on, how to implement it the right way and what truly drives results.

I’ll also have equipment with me and would love to connect and chat while I’m there... you know I love to capture conversations and insights from this group!

If you’ll be there, come see me or reach out to schedule some time. See you next week.

Demi with HumanGood
Meredith & Ryan with Go Icon
Matt with Parasol Alliance

Drake Strategic Natasha Drake

76% of seniors have never considered senior living. 🤯
This isn’t a hot take—it’s a finding from a national research study conducted by Rick Whittington.

In this episode, Rick shares a perspective that reframes everything:
👉 Your biggest competition isn’t the community down the street.
👉 It’s staying at home.

If most seniors don’t believe they’ll ever need care, maybe it’s time to rethink how we approach education, marketing, and trust—long before sales enters the picture.

🎧 Full episode link in bio

🚀 Speed to lead isn’t new — but AI is changing what’s actually possible.
Did you know you’re 21x more likely to convert a lead if you respond within 5 minutes?

The problem? Most teams simply can’t do that consistently — especially after hours.

In this clip from Episode 30 of , Joe Soltis, CEO of ChoiceLocal, explains how AI-driven speed to lead makes real-time, personalized follow-up possible — and how teams are seeing up to 30% more move-ins from the same lead flow because of it.

AI isn’t replacing people. It’s helping teams show up faster, more consistently, and with more empathy when it matters most.

Watch the clip, and check out the full episode for the full conversation. Link in bio.

🎧 Congrats to our AirPods Pro2 winner — Elaine Scheelk!

What an incredible week at 2025 — so many inspiring conversations about how AI is reshaping senior living. I’m grateful to the 25+ leaders who joined me on the podcast to share their insights — the good, the bad, and what’s next.

🔥 The full episode drops next week! Get ready for candid, unfiltered takes from your peers on where our industry is headed — and how we can harness AI to elevate the meaningful work we do every day.

Trust me — you don’t want to miss this one.

What an incredible week at in Boston! I loved every minute catching up with old friends, meeting new ones, and soaking up the energy of this amazing industry - it truly felt like a place where everyone knows your name.
Thank you to everyone who stopped by to share your support for and your thoughtful Al insights on Stay tuned - the conference episode drops next week!

Headed to in Boston next week! 🎉

Stop by booth #1554 to say hi and learn how Drake Strategic helps senior living organizations turn insights into powerful marketing that drives engagement and growth.

🎙️ I’ll also have my podcast gear with me — come share your insights on live recordings of ! Guests will be entered to win Apple AirPods Pro.

It’s been an incredible two years growing Drake Strategic, and I can’t wait to see familiar faces, meet new ones, and hear your stories.

Can’t make it to the booth? Schedule a time to meet before or after the expo (link in comments ⬇️).

I had the chance to sit down with Kiera DesChamps to talk about her brand-new book “After the Tour: Guiding Prospects from Interest to Action.”

In this clip, Kiera breaks down why so many senior living prospects stall—not because they don’t love the community, but because they’re unclear on the next step. She also shares her practical LEADER model (Listening, Engaging, Adapting, Delivering, Executing Revenue) and real-life case studies from across the industry.
🎧 Watch the full episode - Link in bio

📖 And if you want even more insights, grab a copy of Kiera’s book—it’s packed with actionable strategies to help guide prospects with clarity and confidence.