Miles Digital

Now this is the kind of email that will find me well all the time! 💃 Again, 10x return per advertising dollar seems unimaginable in this day and age but it’s SO possible. We can only take 40% of the credit with this one as paid advertisers working on their META and Google campaigns.

The magic you ask? Proper brand-building, making sure your message is clear and that it resonates with the right audience.

I am SO very honored to be part of this event. Thank you, Philippine Consulate - New York. Excited to see everyone who can make it! 🇵🇭

The Philippine Consulate General in New York invites the community for an evening of inspiration as we celebrate these distinguished Filipino women on Thursday, 30 March 2023 at 6:30PM at the Philippine Center New York, 556 5th Avenue New York, NY 10036.

To register, email [email protected] (Distinguished Filipino Women)

To all advertising professionals, brand owners and advertisers, Happy Cyber Week! May the odds —algorithm— be ever in your favor.
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Also, I hope your Black Friday offers are as awesome as this one I found in the city.⠀
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But on a serious note, please take a moment away from the computer to spend quality time with the fam. Happy Thanksgiving! 🦃

Whew, it's been a minute since I last posted here– we've been so busy with a ton of great projects and helping our clients navigate the ever-changing digital marketing ecosystem.⠀
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Lately, it feels like changes on Facebook and Google happen every week (some weeks, every other day even!) and this year, the landscape has been MAJORLY disrupted by iOS14+, limiting a lot of ad platforms' ability to target and retarget audiences. ⠀
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As my personal mantra goes, "don't worry about things that you can't control – work on those you can" SO, we've been busy working with ecommerce brands to optimize their landing pages, set up SMS marketing, strengthen email marketing, etc., basically, improving a customer's after-click experience because let's face it, Facebook and Google are traffic sources, once they land on your site, it's up to you to convert them.⠀
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And wow, I just looked back at one of the brands that we work with and we spent over $700K and got back $2.3 MILLION (3.2x!) –– and that's with the iOS changes, meaning, we're probably not seeing about an additional 10% of revenue from this dashboard, which in turn means, potentially, our ads earned more.

I take great pride in working alongside people and teams that have built their businesses from the ground up, you know, brands that started as a passion project with a bigger mission aside from making profit or small businesses that sell well-made products –heck even better than those that are mass produced by big conglomerates– but just don't have the deep pockets that bigger companies have.

Helping these companies grow, watching them compete with the Goliaths of their respective industries (with their more established competitors taking notice!) and essentially finding success that they truly deserve is my personal advocacy.

Receiving random messages like this one makes me love what I do even more. 😊

Happy to be part of this article!

Facebook Ads Mistakes + Solutions (FROM 44 FB EXPERTS) FB Ads can be a minefield. That’s why we asked 44 experts for their advice on Facebook Ads mistakes to watch out for and potential solutions.

It’s an honor to work with amazing brands! Thank you for the kind words and for trusting us as a valued partner. 🙌

We are 2 months away from joining the 2-comma club for this ecommerce store – and just within 7 months of running campaigns AND within a global pandemic.

What really worked for this brand is the fact that they acknowledged investing in brand-building, testing, testing and even more testing.

Paid ads are not the magic solution to a brand's problem and there's no one-size-fits-all solution. I mean, if there was one, people like me would be out of work. :)

Media buying, despite it playing a big role in your marketing ecosystem should NOT be the only source of revenue - it's a great way of acquiring potential customers. But, as you already know, it takes at least 7 engagement points before a person becomes a buyer. So, relying solely on ads can get expensive.

I am a HUGE fan of setting up a proper backend email funnel especially for ecommerce. It's the most cost-effective way of warming up audiences that you paid to acquire with your ads. Some of my favorite sequences are:

🚀 3-part abandoned cart sequence spread within 3 days
🚀 7 to 14-day welcome series
🚀 Win-back sequence (14 days post purchase)
🚀 At least 4 custom, relevant broadcast emails (promotional, launches, announcements)
🚀 Review sequence

Having the proper layers in your marketing funnel will help you make the most out of your paid ads.

Do you love email marketing as much as I do?

Most of the time, a high converting ad comes with a copy that excite customers. ⠀
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A lot of brands out there think that by boasting their patented technology or, highlighting that they are the world's first will move the needle. YES, these are great talk points for credibility but do you know what really works? ⠀
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Empathy. ⠀
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Messaging that relates well with your audience. Creative that moves the emotions. Advertising is personal and brands that understand this will succeed.